Odnoklassniki as a Gateway to Russian Speaking Market (White Nights Conference Prague 2017) The official conference website — http://wnconf.com

1. WNconf
13-14 February 2017
Prague
Odnoklassniki As a Gateway to
Russian Speaking Market

2. Artur Shakalis
Head of Games platform
OK.RU
Mail.ru Group

3. Main differences between
Facebook and OK.RU

11. Most popular genres

12. Most valuable genres
* In most popular age group 31 to 45 yo.

13. OK.RU helps with monetization

14. Credits

15. Lotteries
* Bonus for everyone! Buy Oks in the game and receive up to 35% bonus.

16. Contests in the game

17. Game producing

18. Detailed game review.
Competitor’s analysis.
List of recommendations.
Need producing?
Apply here:
https://apiok.ru/wiki/pages/viewp
age.action?pageId=85591035
Vladimir Tomko

19. Secrets of the Past
 Total amount of game invites sent: +288%;
 Total amount of game invites accepted: +34%;
 Total amount of notifications positive feedback: +15%;
 Total amount of viral game installs: +29%.
 ARPPU: +16,07%;
 LTV: +5,09%;

20. Native (iOS/Android) Mobile
games

21. What do we propose?
 Audience of dedicated gamers
 Cross platform distribution
 Stair-step advertisement
 Help and producing if needed

22. Terms
 50/50 share after PlayMarket/AppStore deductions
 OK viral system must be integrated
 Game must be localized
 Integrated OK authorization
 The only supported ads system is Target@Mail.ru
 All the payment reporting methods are integrated

23. HTML 5 games

26. Pirates treasures
http://ok.ru/game/piratetreasures

27. Pirates treasures
http://ok.ru/game/piratetreasures

28. Games in messenger

33. 100% cross-platform
application

34. Games in messenger
Audience
• New game receives 500-3K installs a day
• Most popular audience 5-18 years old, 50/50
m/w

35. Monetization possibilities
 In-app purchases
 In-app adds
 Virality

36. WELCOME TO RUSSIAN SPEAKING MARKET!