Autonomy, Trust and Transparency, the Keys of Gated Production Framework (White Nights Conference Prague 2017) The official conference website — http://wnconf.com

1. Rovio © 2017 Confidential.All rightsreserved.

2. Rovio © 2017 Confidential.All rightsreserved.
Autonomy, Trust and Transparency
the keys of Rovio production framework
Cyril Barrow
VP operations - Rovio

3. From Hardware...
Who is
Cyril Barrow ?
to... Free to Play....
20 years leading people, products and processes
Helsinki

4. 1 - Rovio – 12 month ago
2 - Autonomy, Trust and Transparency today
Rovio © 2017 Confidential.All rightsreserved.
Autonomy, Trust and Transparency
the keys of Rovio production framework

5. Rovio © 2017 Confidential.All rightsreserved.
Rovio...12 months ago

6. Rovio © 2017 Confidential.All rightsreserved.
We need to put a
process in place, in order to
maximize the chances of delivering
great games
Why a production framework?

7. Rovio © 2017 Confidential.All rightsreserved.
Concept
Market
research +
prototype
Pre prod Production Soft launch Live OPS

8. Rovio © 2017 Confidential.All rightsreserved.
Because making fun games is not enough…
We designed clear check-points in our process:
Do we have a strategy
Do we have a marketing and design plan
Do we have a production plan
We are prepared to kill games.

9. Rovio © 2017 Confidential.All rightsreserved.
Autonomy
Trust and
Transparency

10. Rovio © 2017 Confidential.All rightsreserved.
Concept
Market
research +
prototype
Pre prod Production Soft launch Live OPS

11. Rovio © 2017 Confidential.All rightsreserved.
Concept
Market
research +
prototype
Pre prod Production Soft launch Live OPS
- We trust our product owners
- Product owners are autonomous
- Product owners provide transparency

12. Rovio © 2017 Confidential.All rightsreserved.
We trust our product owners
 They understand the strategy around their game
 They understand the what it will take to launch their game
 They can make Fun and deep games
=> Less reviews

13. Rovio © 2017 Confidential.All rightsreserved.
Our product owners are autonomous
 They understand clearly how to assess their games
 They understand that user testing is paramount
 They know how to validate assumption with qualitative and quantitative data
=> Less reviews

14. Rovio © 2017 Confidential.All rightsreserved.
Product self assessment
· Strategy (market research)
audience
competition
goal
why is it a good game for us
· Marketing plan
User Acquisition
· Design
fun & depth
retention
monetisation
live operations
risks
· Production
lead time & cost
scope
people
process & risks

15. Rovio © 2017 Confidential.All rightsreserved.
Production review What are you building?
Soft Launch review What are you trying to prove?
Global Launch review Can you get users?
Will we monetize?
Check-points are clear and allow self assessment

16. Rovio © 2017 Confidential.All rightsreserved.
Scrum
Working Software Updated Backlog Velocity-Based Reporting
Autonomy doesn’t mean no transparency.

17. Rovio © 2017 Confidential.All rightsreserved.
To sum up:
- Trust:
Creative teams are empowered.
- Autonomy:
Check-points are clear and allow self assessment.
- Transparency
is built in the process.

18. Thank you!
Cyril Barrow
VP operations – Rovio
cyril.barrow@rovio.com