Branding Overview

THE MARKETING IDEA ,[object Object],M

THE BRANDING IDEA ,[object Object],B

A LOGO IS... ,[object Object],[object Object]

A BRAND IS NOT ,[object Object]

A PRODUCT IS... ,[object Object],[object Object]

A BRAND IS... ,[object Object]

A BRAND IS ALSO ,[object Object],[object Object],[object Object],[object Object]

A BRAND IS ALSO ,[object Object]

AN EXPECTATION OF? ,[object Object]

TWO APPROACHES TO BRANDING TO BRANDING ,[object Object],[object Object]

MEGA COMMODITY BRANDS ,[object Object],[object Object],[object Object],[object Object]

SMALL BUSINESS BRANDS ,[object Object],[object Object],[object Object],[object Object]

4 LEVELS OF BRANDING ,[object Object],[object Object],[object Object],[object Object]

FIRST LEVEL OF BUILDING A BRAND ,[object Object],[object Object],[object Object]

Every Business HAS A BRAND HAS A BRAND ,[object Object],[object Object],[object Object]

WHY DO WE NEED TO MANAGE OUR BRAND? ,[object Object],[object Object]

MANAGING YOUR BRAND ,[object Object],[object Object],[object Object],[object Object]

3 IMPORTANT QUESTIONS ,[object Object],[object Object],[object Object]

DIFFERENTIATION ,[object Object],[object Object]

THE EMOTIONAL ELEMENT ,[object Object],[object Object]

2 PARTS TO A BRAND ,[object Object]

#1 BUILD THE BRAND ,[object Object],[object Object],[object Object]

COMMUNICATE THE BRAND ,[object Object],[object Object],[object Object]

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