Report on Japanese Chain Restaurant in Thailand Date : 24th Oct 2014 Research Design: Research Method: Online research Fieldwork Period: Oct 16-20, 2014 Research Area: Thailand -Nationwide Respondent Criteria: Male & Femaleaged 16 and above Sample Size: 200 samples Number of Questions: 4 Screening questions and 6 Main Questions Survey Content: Screening Gender, Age, Regions, Type of restaurant they visited Main Study: To study the popularity and consumer behavior of Japanese Chain Restaurant in Thailand

1. Report on Japanese Chain
Restaurant in Thailand
Date : 24th Oct 2014

2. Research Design
2
Research Method Online research
Fieldwork Period Oct 16-20, 2014
Research Area Thailand - Nationwide
Respondent Criteria Male & Female aged 16 and above
Sample Size 200 samples
Number of Questions 4 Screening questions and 6 Main Questions
Survey Content Screening
Gender, Age, Regions, Type of restaurant they visited
Main Study
To study the popularity and consumer behavior of Japanese Chain Restaurant in Thailand

3. Respondent Profile
3
■Gender
■Regions
■Age
■Restaurant visited

4. Key Findings
4
■The Most Visited Restaurant & The Most Favorite Restaurant & The Most Favorite Menu
• Fuji is the most visit restaurant (23.0%) and the most favorite restaurant (46.0%) for men, while Shabu Shi is
the most visit restaurant (22.0%) and the most favorite restaurant (37.0%) for women.
• The most favorite Japanese dish is sushi regardless of gender.
■Familiarity of Japanese chain restaurant among Thai people & The frequency they visit the restaurant
• Japanese chain restaurants are more popular for Thai women than men. In particular, most of surveyed
women have visited Japanese restaurant for more than 6 years (32.0%) , while for men is around 1 – 3 years
(37.0%).
• The majority of men and women visit Japanese chain restaurant once a month.
■Main reason Thai people choosing preferred restaurants
• Taste and variety of menu are the two main reasons that both men and women choose to visit their preferred
Japanese chain restaurant.

5. Male
(No. of people visit; n = 100)
(No. of people like; n = 100)
Female
(No. of people visit; n = 100)
(No. of people like; n = 100)
5
• Fuji is the most visit restaurant (23%) and the most favorite restaurant (46%) for men, while Shabu Shi is the most visit restaurant (22%) and the
most favorite restaurant (37%) for women.
Most Visit VS Most Favorite Restaurant
Q. Which Japanese chain restaurant you would like to go? [Multiple Answer] [N = 200]
Q. Which Japanese chain restaurant you like the most? [Single Answer] [N = 200]

6. 6
• 29% of women favorite menu is sushi, while sushi is also the favorite menu for the majority of men which is 25%
Japanese Favorite Menu
Q: What is your favorite Japanese menu? [Free Answer] [N = 200]
• Female (n = 100)
• Male (n = 100)

7. Male (n = 100) Female (n = 100)
7
• The majority of women have visited Japanese restaurant more than 6 years, while the majority of men visit around 1 – 3 years.
Japanese Restaurant Familiarity
Q: How long you been going to Japanese chain restaurant? [Single Answer] [N = 200]

8. Restaurant Visiting Frequency
8
Q: How often you visit Japanese chain restaurant? [Single Answer] [N = 200]
• There is not much difference in visits to Japanese restaurants between male and female. Most of them often visit the restaurant once per
month, with 36.0% and 34.0% respectively.

9. Male (N = 100) Female (N = 100)
9
• Taste and variety of menu are two main reasons both men and women choose to visit their preferred Japanese chain restaurant.
Main Reason for Choosing Preferred Restaurant
Q: What makes you decide to choose this Japanese chain restaurant? [Single Answer] [N = 200]

10. W&S Thailand Company is a 100% Japanese investment. Our main professions are ‘Online market research’, ‘Web creative’ and ‘Web
marketing’. Online research is conducted based on yimresearch.net
FOR FURTHER INQUIRIES, PLEASE CONTACT:
W&S Thailand
» 18th Floor, Two Pacific Place Building, 142 Sukhumvit Road,
Klongtoey Subdistrict, Klongtoey District, Bangkok 10110 Thailand
» Office phone: (+66) 26 530 411
Fax: (+66) 26 530 412
» Email: support@yimresearch.net
» Website: http://yimresearch.net/
The copyright of this report belongs to W&S Thailand Company. The results (analyzing, wording, data, tables and graphs) of this survey can be
publicly used, but must be cited and sourced from W&S Thailand Company (also include its website address http://yimresearch.net).