1. 40 Million Reasons to get involved:
Making the most of your TripAdvisor presence
Nathan Clapton, General Manager, Business Listings
TripAdvisor Master Class, Manchester
4 November 2011
2. 2
Travel review web sites and hotel reviews
on online travel agencies (OTAs) are
among the most influential forces most
frequently cited by travelers when
shopping.
-PhoCusWright, Social Media in Travel, June 2010
Opportunity knocks
“
“
3. 3
MillionUU’s
July 2010 Worldwide Uniques
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
July 2010 Worldwide UniquesMillionUU’s
Source: Comscore, July 2010
19. 19
Management response from owner/manager
(Management representation)
Sep 24, 2010
Thank you so much for bringing to our attention the issue with
your car. Just to clarify the parking garage is owned and
operated by the City of Minneapolis and their outside contractor.
Yes the hotel is located above the garage and guests are
allowed to charge parking to their room. However none of the
employees or parking revenues are shared with the hotel. I am
so sorry to hear of this incident. We have a great working
relationship with the City of Minneapolis and their parking
contractor and we as well will voice our displeasure with how
their employee handled your situation. Rest assured this is a
very unusual circumstance and again offer our apologies.
This response is the subjective opinion of the management representative and not of TripAdvisor LLC.
20. 20
Management response from owner/manager
(Management representation)
Sep 9, 2010
Dear Robert800,
Thank you so very much for the lovely review. We are very delighted
that you enjoyed your stay with us. It has been our goal to ensure that
your stay is a Perfect 10. Your comment is very much appreciated.
Again, our sincerest thanks. We look forward in welcoming you back
at the hotel.
21. 21
“People that lack taste and a life of their
own should try to venture out into the real
world instead of hiding behind a computer
spewing meaningless factless verbiage.”
“Prove the date of your stay because
such an incident has never been recorded
in the archives of our Hotel. We regret that
some customers spoil the time by writing
negative comments for Hotels.”
But not this way…
22. Get TripAdvisor to work for you:
Keep customers on your site with the help
of TripAdvisor information
29. 29
“In the short time we have
subscribed to Business
Listings we have seen hits to
our site increase significantly.
It’s a great value for money
marketing tool.”
- ANDY COLE, OWNER, THE TWENTY
ONE, BRIGHTON
Business Listings Testimonials
“Visits to our website
have gone up a third….
In general, TripAdvisor
drives almost as much
business to our website
as Google.”
- ATHOLE GUEST HOUSE,
BATH, UK
“TripAdvisor Business Listings is an integral part of our
strategy to reach potential guests. Since we began listing
our email address, phone number and website link on
TripAdvisor, we’ve seen bookings increase and remain
strong.”
-JANE, UNION STREET INN, SAN FRANCISCO
30. 30
Business Listings Testimonials
“Business Listings has been fantastic; now people know
exactly where to reach us. Our business has increased
by 50% -- so much that it’s almost impossible to keep
up with the calls and emails. We’re referring 20-30
people each day to other properties. We think Business
Listings are an exceptional value for the money.”
-JANICE & JAMES MONAGHAN, OWNERS, BAY TREE HOUSE
BED & BREAKFAST
LONDON, ENGLAND
32. 32
4,592
3,429
3,226
2,881
2,723
2,211
2,097
2,051
1,835
1,640
1,129
1,039
924
823
786
664
514
0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,000
TripAdvisor
Expedia
Booking.com
Lastminute.com
Thomson
Thomas Cook
Late Rooms
First Choice
Cheap Flights
Travel Supermarket
Yahoo! Travel
Teletext
MSN Travel
Kayak
Holiday Watchdog
Travelzoo
Virtual Tourist
Source: Comscore July 2010
TripAdvisor
The Biggest Travel Site In The UK
TripAdvisor is:
+17% of the travel market
+34% larger than Expedia
+32% up YoY
TripAdvisor: The UK’s largest travel site
33. • Phone
– 020 3318 5019 or 0800 098 8460 (free phone)
• Email
– ownerhelp@tripadvisor.com
• TripAdvisor Help Centre
– Opportunity to discuss individual questions after the event
How can we help?
