Strategic plan

Wael Ammar
Nurse Educator
Strategic OperationalAnd
Planning
CHARGE NURSE UNIT MANAGMANT
AND LEADERSHIP WORKSHOP
Nursing Education Administration

Strategic and operational planning , unite management and leadership charge nurse course
NEA, Wammar,2016
Course Outline
Strategic Planning
Strategic plan definition
Operational plan definition
Strategic vs. Operational Planning
Strategic And Operational Plan Tools
Vision statement
Mission statement
Values
Strategic And Operational Plan Tools
Goal and Objectives
Policy and Procedure
SWOT analysis
Strength Weakness
Opportunity Threats4
3
2
1

NEA, Wammar,2016
You will be able at the end of this lecture to:
• Know the strategic and operational plan definition
• Know the role as Charge Nurse regarding strategic planning at KFMC
• define Nursing values and main objectives
• Utilize key documents such as the KFMC Vision, Mission and HOPE Model during the
planning process
Course objectives

NEA, Wammar,2016
Strategic Plan
The strategic plan outlines the organization's direction for the future and a broad framework of
goals and objectives to be achieved in line with this direction.
The strategic plan typically applies across a three to five-year period, and identifies the areas
that need particular attention during this period to ensure the organization gets to where it
wants to be.

NEA, Wammar,2016
Operational Plan
The operational plan should apply to
the life of the strategic plan, but should
be reviewed on a regular basis to
ensure sufficient progress is being
made towards achieving the objectives
and so priorities can be revised as
necessary.
The operational plan details how the organization will accomplish the goals, objectives and
strategies outlined in the strategic plan.
It includes the actions to be undertaken in line with the strategic plan objectives, who are
responsible for carrying out these actions, and the time frames, costs and key performance
indicators associated with these actions.

NEA, Wammar,2016
Strategic Planning Phases
• Develop Vision and
Mission statement
• Establish Goals
Objectives
• Select The Strategies
Strategy
Formulation
• Implement the long
and short term plan
Strategy
Implementation • Measure and
evaluate
performance
Strategy
Evaluation

NEA, Wammar,2016
Strategic vs. Operational Planning
In strategic planning, management develops a mission and long-
term objectives and determines in advance how they will be
accomplished.
In operational planning, management sets short-term objectives
and determines in advance how they will be accomplished.

NEA, Wammar,2016
Strategic Plan Formulating Tools
Vision
Statement
Mission
Statement
Goals
Values
Statement
Objectives

NEA, Wammar,2016
Vision Statement
It is a mental image or the power of imagination
to see something that is not actually visible. the
preferred future).

NEA, Wammar,2016
Strategic planning: Vision Statement - task
• Draft a one sentence Vision statement in the box provided.
A vision statement will include the following components:
What the organization will be.
What the organization will do/achieve.
Who the organization will work with (the target group).
Key words:
Modern, successful, strong, high-profile, well-managed, provision, professional, active, healthy, motivational, stable, pioneer
industrious, responsive, pro-active, fun and inclusive, Benchmark Specialized

NEA, Wammar,2016
NEA Vision
To be a centre of excellence in the
provision of nursing education in
the Kingdom of Saudi Arabia
NEA Vision
To be the Benchmark in provision of
Specialized Healthcare

NEA, Wammar,2016
Mission Statement
For a purpose which the organizations exist.
Most nursing services are exist to provide high-quality nursing
care to their Patients. Some are encouraging education and
research.

NEA, Wammar,2016
Strategic planning: mission statement - task
• Draft a one sentence mission statement in the box provided.
A mission statement should include:
• what the organization is
• what the organization does/achieves
• who the work is aimed at (the target group).
Key words
Provide, protect, cater, grow, promote, include, create, service, champion, offer, save, represent, build, train and encourage.

NEA, Wammar,2016
KFMC
Mission
Dedicated to provide highly specialized, evidence-based and
safe health care, enhanced by education, training and research.
K: known as highly specialized healthcare provider.
S: Safe and evidence based context.
A: Advance medicine through Education, Training and Research
NEA Mission
To provide appropriate nursing educational
programs to the nursing workforce across
KFMC and the nursing workforce in training
in Riyadh & beyond.

NEA, Wammar,2016
Values
It is the worth, usefulness, or importance of some thing
the guiding value for general hospital are as follows:
• Quality
• Compassion
• Fairness
• Integrity
• Innovation
• Fiscal responsibility.

NEA, Wammar,2016
Nursing Affaires
PHILOSOPHY
We believe in providing nursing care that is Holistic, Patient and Family
Centered, and evidence based (H.O.P.E.); delivered within a culture of
diversity and inclusion.
We are committed to supporting and developing our Saudi workforce.
We value professional development that promotes a caring environment and
encourages positive working relationships.

NEA, Wammar,2016
Goals and Objectives
State actions for achieving the mission and Vision
The more quantitative objectives the more likely its achievement is to
receive attention and the less likely it is to be distorted.
Objectives are selective rather than global like goals, are multiple, and
cover a wide range of activities.

NEA, Wammar,2016
Examples
Goal: Develop and implement staff development programs to meet the need
for increased knowledge.
Objective: Develop and implement at least 10 staff development programs
by the end of July /2017.
Strategies: the methods of achieving objective
e.g. continue to develop, implement, and evaluate continuing education
programs for personnel.

NEA, Wammar,2016
Nursing Core Objectives 2016
Accreditation & Re-accreditation Sustainability
Embed HOPE- Patient Experience Initiatives
( Always Events, S4S, Patient Support Groups, OPD framework)
Education & Research Framework –
Leadership Institute and Research Capacity
Developing Advanced Nurse Practitioners Nurse Led Clinics
Technology and Informatics ;
WFM, CNG-OPD, Dashboard- KPIs

NEA, Wammar,2016
Increase Saudi Workforce- Interns, Scholarships
Improve Public Image- Community Engagement Events, Complaints and
Compliments
Improve Safety- Dashboard, IPSG’s, Pain Management, Falls, Pressure Ulcer prevention,
Positioning and Handling Project, Hospital/Centre specific projects
Staff Engagement- Shared Governance pilot and succession planning project
Nursing Core Objectives 2016

NEA, Wammar,2016
Policies & Procedures
Are means for accomplishing goals and objectives.
Policies: A guide lines for decision making , thinking , and how authority
can be delegated.
Policy attributes:
• Comprehensive.
• Flexible.
• Consistency.
• Fairness.
• Should Be Written;
• Understandable.

NEA, Wammar,2016
SWOT Analysis
The SWOT analysis is an effective planning tool used to understand the Strengths,
Weaknesses, Opportunities, and Threats involved in a project or in a business.
It usually involves specifying the objective of the organization or project and
identifying the internal and external factors that are supportive or unfavourable to
achieving that objective.
A SWOT analysis is often used as part of a strategic planning process.

NEA, Wammar,2016
Internal Factors
WEAKNESSESSTRENGTHS
OPPORTUNITIES THREATS
SWOT
Analysis
Negative Factors
External Factors
Positive Factors

NEA, Wammar,2016
When to use SWOT
• SWOT analyses are often used during strategic planning. They can serve as a
precursor to any sort of company action, such as exploring new initiatives,
making decisions about new policies, identifying possible areas for change, or
refining and redirecting efforts mid plan.
• Performing a SWOT analysis is also great way to improve business operations

NEA, Wammar,2016
Strengths
• What advantages does your organization have?
• What do you do better than anyone else?
• What unique or lowest-cost resources can you draw upon that others can't?
• What do people in your market see as your strengths?
• What is your organization's Unique services
• Consider your strengths from both an internal perspective, and from the point
of view of your customers and people in your market.
Also, if you're having any difficulty identifying strengths, try writing down a list of
your organization's characteristics. Some of these will hopefully be strengths!

NEA, Wammar,2016
Weaknesses
What could you improve?
What should you avoid?
What are people in your market likely to see as weaknesses?
What factors lose your services?

NEA, Wammar,2016
Opportunities
• What good opportunities can you spot?
• What interesting trends are you aware of?
Useful opportunities can come from such things as:
• Changes in technology and markets on both a broad and narrow scale.
• Changes in government policy related to your field.
• Changes in social patterns, population profiles, lifestyle changes, and so on.
• Local events.
A useful approach when looking at opportunities is to look at your strengths and ask yourself whether these open up any
opportunities. Alternatively, look at your weaknesses and ask yourself whether you could open up opportunities by
eliminating them.

NEA, Wammar,2016
Threats
• What obstacles do you face?
• What are your competitors doing?
• Are quality standards or specifications for your job, products or services
changing?
• Is changing technology threatening your position?
• Could any of your weaknesses seriously threaten your business?

NEA, Wammar,2016
In fact a SWOT can be used for any planning or analysis activity which could
impact future finance, planning and management decisions. It can enable you
(the management& clinical staff) to carry out a more comprehensive analysis.
SWOT analysis for Nurses
and Health care Organization
A SWOT analysis is a tool that can provide prompts to the managers, clinical leads,
nurse instructors, nurse mentors and staff involved in the analysis of what is
effective and less effective in clinical systems and procedures, in
preparation for a operational and strategic plan.

NEA, Wammar,2016
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS

Strategic plan

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