A fact file showing a checklist of Inbound Marketing can mean to your business if you do not currently use it as part of your digital marketing strategy.

1. INBOUND MARKETING FACTFILE
1. INBOUND MARKETING
☐ Attracts visitors.
☐ Converts leads.
☐ Close Customers.
☐ Targeted Customers who are actually searching for your business online.
☐ You never interrupt them rather they interrupt you.
☐ They are better to sell to because by contacting you first makes them warm leads
2. WHAT DOES INBOUND MARKETING MEAN TO YOUR BUSINESS
☐ Your focus should not be placed on advertising and paid placement.
☐ Your focus should be on optimizing your website, creating targeted content and conversion rate
optimisation.
☐ You should have a multi-channel approach in your digital marketing.
☐ Set up your accounts on social media platforms.
☐ Start a blog.
☐ Ask for permission before you send out email updates to prospects (otherwise you’ll get lots of
unsubscribe requests and your business would be deemed as SPAM).
3. INBOUND TAKES THE UNCERTAINTY OUT OF YOUR CURRENT MARKETING
STRATEGY
☐ With inbound, you are marketing to visitors who have already reached your website or online
presence.
☐ You can track you’re their activity, watch their path to conversion, and identify any behavior that
indicate problems in your sales funnel.
☐ You learn quickly from the results of your campaigns and use these results to improve your activities
online.
☐ By changing your marketing strategy to inbound marketing can make a huge difference in the way
your organisation or business is approached by your clients and can increase your ROI tremendously.
4. WANT TO KNOW MORE
☐ Contact us for more information.
☐ Read our blog.
☐ Read our Article on LinkedIn Pulse.
☐ Follow us on LinkedIn for updates on careers, industry information and jobs.
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