Facebook platform data and uses of tools

1. Facebook
company page
DR WALID EL ETRIBY

2. Create Facebook page

3. Top features of Pages
 Information: Information about your business, such as address, phone number, hours
and more.
 Page roles: Give access to others to manage, post, create and advertise for your
Page.
 Call to action (CTA): Add a CTA button to drive actions, such as sending a message or
booking an appointment.
 Notifications: Turn on notifications to be alerted when people interact with your posts
or send a message.
 Post management: Use publishing tools to schedule, draft and publish posts for your
Page.
 Location settings: If you have more than one location, create a Page for each
location and provide localised content. Manage your locations from one place.
 Categories: You can get different features for your Page depending on your
category. Learn more here.
 Custom templates: You can update the layout of your Page to best match your
business type or goals.
 Your business username: Find a unique username that matches your business name
and builds your brand.

4. Create Facebook page

5. Create Facebook page

11. Goes Online

12. New update on about section from 1st September

14. Photo Video

19. Photo Video

21. Photo Video

23. Photo Video

28. Photo Video

34. Live

35. Events

36. Events

37. Events

38. Events

39. Events

43. Offer

44. Facebook tips

45. Inbox

46. inbox
 Auto-responses

47. Notification

48. Insights

51. Publishing tool

52. SHOP or SERVICES

54. SHOP or SERVICES

56. SHOP

58. SERVICES

59. PUBLISHING TOOLS

60. SETTINGS

61. PAGE ROLES

65. Instagram
account

77. Instagram ad objectives

78. Instagram ad formats
 There are four formats you can use with your Instagram ads:
 Images: If you use a single image in your Instagram ad, your
image may appear in the square, landscape or vertical
format.
 Videos: If you use video creative in your Instagram ad, your
video may appear in the square or landscape format.
 Carousel: If you use the carousel format as the creative for
your Instagram ad, your ad will appear in the square format or
vertical format on feed and stories.
 Instagram Stories: While it's recommend to use mobile
optimised for story ads, this format can support the same
media you use in your other ads. Stories ads can support all
feed photo and video dimensions, meaning you can upload a
single photo or up to a 60-second video in any dimension.

79. Instagram ad placement

80. Create ads directly from Instagram
To create an ad from Instagram:
 Go to your profile.
 Tap Promotions.
 Tap Create promotions.
 Choose a post that you'd like to promote.
 Fill in the details of your promotion.
 Tap Create promotion

81. To promote your Instagram Post:
 Go to your profile.
 Tap the post you'd like to promote.
 Below the post's image, tap Promote.
 Fill in the details of your promotion by setting things
like Audience (who you want to reach), Budget
(how much you want to spend) and Duration (how
long you want your promotion to run).
Tap Next once you've completed these details.
 To complete your promotion, tap Promote.
Create ads directly from Instagram

82. To promote an active story:
 Go to your profile.
 Tap your profile picture to access your story.
 At the bottom of the story's image or video,
tap Promote.
 Fill in the details of your promotion by setting things
like Audience (who you want to reach), Budget
(how much you want to spend) and Duration (how
long you want your promotion to run).
Tap Next once you've completed these details.
 To complete your promotion, tap Promote.
Create ads directly from Instagram

83. The rest will be
online