The document discusses the concept of "stickiness" and how to create messages that stick with audiences. It notes that messages need to be both simple and unexpected to stick. Simplicity is about prioritizing the most important elements, while unexpected elements violate people's existing schemas or preconceptions. Examples are then provided of startup ideas and management skills that emphasize starting small and focusing on writing and demonstration of value.
6. To get to the unexpected, violate
a schema. Before your messages
can stick, your audience has to
want it.
7. –YC Founder Paul Graham, “Frighteningly Ambitious Startup Ideas”
“ Don't think big. Empirically the way to do big
things is to start by doing really small things.”
8. – Animalz CEO Walter Chen, “The dullest most vital skill you need to
become a successful manager”
“To three highly effective and successful
executives, a boring, often-overlooked ability is
one of the most vital skills you can have as a
manager — the ability to write.”
