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How	
  to	
  win	
  a	
  logis,cs	
  
award	
  in	
  202?	
  
The	
  lessons	
  from	
  30	
  winners	
  
Dr.	
  Walther	
  Ploos	
  van	
  Amstel	
  
Amsterdam	
  University	
  of	
  Applied	
  Sciences	
  
Chairman	
  of	
  Dutch	
  Logis,cs	
  Award	
  (vLm)	
  
30	
  years	
  Dutch	
  logis,cs	
  award	
  
Lesson	
  1:	
  	
  
create	
  more	
  value	
  
Lesson	
  1:	
  	
  
create	
  more	
  value	
  
Lessons	
  2:	
  puIng	
  customers	
  first	
  
•  Buy	
  anywhere	
  
•  Fulfil	
  anywhere	
  
•  Return	
  anywhere	
  
!  Nike…	
  
Win	
  at	
  the	
  moment	
  of	
  
truth	
  
Lesson	
  3:	
  	
  
build	
  strong	
  alliances	
  
Lesson	
  3:	
  	
  
build	
  strong	
  alliances	
  
Strategy	
  
Balanced	
  scorecard	
  
Logis2cs	
  goals	
  
supply	
  chain	
  
plan	
  and	
  
control	
  
ICT	
  
organiza2on	
  
Strategy	
  
Balanced	
  scorecard	
  
Logis2cs	
  goals	
  
supply	
  chain	
  
plan	
  and	
  
control	
  
ICT	
  
organiza2on	
  
LEAN	
  AND	
  MEAN	
  SUPPLY	
  CHAIN	
  PROCESSES	
  
CROSS	
  CHAIN	
  COLLABORATIVE	
  PLANNING	
  AND	
  CONTROL	
  
SHARE	
  AND	
  ALIGN	
  SUPPLY	
  CHAIN	
  DATA	
  
GOVERNANCE,	
  COMMON	
  LANGUAGE	
  AND	
  SKILLS	
  
ALIGN	
  STRATEGY	
  FIRST:	
  BOTH	
  IN	
  AND	
  EXIT	
  
Lesson	
  4:	
  	
  
data	
  alignment	
  and	
  sharing	
  
Lesson	
  5:	
  perfect	
  planning	
  
Opera2onal	
  
Tac2cal	
  
Strategic	
  
OPERATIONAL	
  
Sense	
  and	
  respond	
  
TACTICAL	
  
Predict	
  and	
  prepare	
  
Lesson	
  6:	
  	
  
investors	
  in	
  people	
  
•  Connect	
  
•  Develop	
  talent	
  
•  Control	
  towers	
  
•  Situa,onal	
  awareness	
  
•  Train	
  as	
  you	
  fight	
  
•  Serious	
  gaming	
  
Future?	
  
•  Changing	
  customers	
  
aging,	
  omni-­‐channel,	
  blurring,	
  servicifica,on	
  
urbaniza,on,	
  sharing	
  economy	
  
•  Technology	
  
ICT,	
  robots,	
  mechaniza,on,	
  platooning,	
  loca,on	
  
based	
  services,	
  RFID,	
  community	
  systems	
  
•  Reduce	
  logis,cs	
  footprint	
  
working	
  capital,	
  sustainability,	
  supply	
  chain	
  risk,	
  
global	
  versus	
  local	
  
Ongoing	
  innova,on	
  in	
  suppy	
  chain	
  
Lessons	
  7:	
  	
  
Never	
  stop	
  asking	
  
•  Social	
  Media	
  
•  Linkedin	
  
•  Conferences	
  
•  Educa,on	
  
•  Not	
  invented	
  here	
  
How	
  to	
  win	
  a	
  logis,cs	
  award?	
  
•  Create	
  value	
  	
  
•  PuIng	
  customers	
  first	
  
•  Build	
  strong	
  alliances	
  
•  Perfect	
  planning	
  
•  Share	
  data	
  
•  Investors	
  in	
  people	
  
•  Never	
  stop	
  asking	
  

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How to win the European Logistics Award?

  • 1. How  to  win  a  logis,cs   award  in  202?   The  lessons  from  30  winners   Dr.  Walther  Ploos  van  Amstel   Amsterdam  University  of  Applied  Sciences   Chairman  of  Dutch  Logis,cs  Award  (vLm)  
  • 2. 30  years  Dutch  logis,cs  award  
  • 3. Lesson  1:     create  more  value  
  • 4. Lesson  1:     create  more  value  
  • 5. Lessons  2:  puIng  customers  first   •  Buy  anywhere   •  Fulfil  anywhere   •  Return  anywhere   !  Nike…   Win  at  the  moment  of   truth  
  • 6. Lesson  3:     build  strong  alliances  
  • 7. Lesson  3:     build  strong  alliances   Strategy   Balanced  scorecard   Logis2cs  goals   supply  chain   plan  and   control   ICT   organiza2on   Strategy   Balanced  scorecard   Logis2cs  goals   supply  chain   plan  and   control   ICT   organiza2on   LEAN  AND  MEAN  SUPPLY  CHAIN  PROCESSES   CROSS  CHAIN  COLLABORATIVE  PLANNING  AND  CONTROL   SHARE  AND  ALIGN  SUPPLY  CHAIN  DATA   GOVERNANCE,  COMMON  LANGUAGE  AND  SKILLS   ALIGN  STRATEGY  FIRST:  BOTH  IN  AND  EXIT  
  • 8. Lesson  4:     data  alignment  and  sharing  
  • 9. Lesson  5:  perfect  planning   Opera2onal   Tac2cal   Strategic   OPERATIONAL   Sense  and  respond   TACTICAL   Predict  and  prepare  
  • 10. Lesson  6:     investors  in  people   •  Connect   •  Develop  talent   •  Control  towers   •  Situa,onal  awareness   •  Train  as  you  fight   •  Serious  gaming  
  • 11. Future?   •  Changing  customers   aging,  omni-­‐channel,  blurring,  servicifica,on   urbaniza,on,  sharing  economy   •  Technology   ICT,  robots,  mechaniza,on,  platooning,  loca,on   based  services,  RFID,  community  systems   •  Reduce  logis,cs  footprint   working  capital,  sustainability,  supply  chain  risk,   global  versus  local  
  • 12. Ongoing  innova,on  in  suppy  chain  
  • 13. Lessons  7:     Never  stop  asking   •  Social  Media   •  Linkedin   •  Conferences   •  Educa,on   •  Not  invented  here  
  • 14. How  to  win  a  logis,cs  award?   •  Create  value     •  PuIng  customers  first   •  Build  strong  alliances   •  Perfect  planning   •  Share  data   •  Investors  in  people   •  Never  stop  asking