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20040909 Nordic Long Perfector Club_v02

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20040909 Nordic Long Perfector Club_v02

  1. 1. © Heidelberger Druckmaschinen AG • Product Management Prinect 1 Nordic Long Perfector Club – 2004 Sept 2004 Ward Parsons Product Manager – Prinect & Workflow Heidelberg Nordic The Networked Print Shop
  2. 2. Nordic Long Perfector Club - 2004 2 © Heidelberger Druckmaschinen AG • Product Management Prinect 2 Agenda • Manufacturing models for Print • Prinect - what is it and how it can help you • How Prinect and the correct manufacturing model can lead to improved profitability
  3. 3. Nordic Long Perfector Club - 2004 3 © Heidelberger Druckmaschinen AG • Product Management Prinect 3 What Sort of Manufacturing Model is right for Print? • Is it Mass Production? • Every sheet is the same for that one job • But every job that comes in is different – be it quality, quantity or content • Is it Custom (or craft) Production? • Every job and each customer’s requirements are unique • But capital and running costs too high not to pursue efficiencies from mass production • Should you care?
  4. 4. Nordic Long Perfector Club - 2004 4 © Heidelberger Druckmaschinen AG • Product Management Prinect 4 Sound familiar? • Over capacity • Reduced profits • Industry consolidation in progress • Smaller runs-lengths • Intense competition • Demand influenced by business cycles, the general economy and fashion • High capital requirements • Demanding, knowledgeable customers From Economist 20040904
  5. 5. Nordic Long Perfector Club - 2004 5 © Heidelberger Druckmaschinen AG • Product Management Prinect 5 Consider the following Manufacturing Model: Mass Customization Definition: The objective of mass customization is “to deliver goods and services that meet individual customers’ needs with near mass production efficiency”. Print is a combination of manufacturing models - like the Auto Industry - BMW, Saab, Volkswagen, Ford and others Mass customization is intended to support both low production cost through standardization and high competitive differentiation through customization.
  6. 6. Nordic Long Perfector Club - 2004 6 © Heidelberger Druckmaschinen AG • Product Management Prinect 6 6 Key concepts for Mass Customization in Printing 1. Understand Your Customers Needs 2. Create the Right Amount of Production Streams 3. Develop a Modular Production System 4. Provide easy access to all Information 5. Deepen Your Relationship with Your Customer 6. Create Customer Loyalty
  7. 7. Nordic Long Perfector Club - 2004 7 © Heidelberger Druckmaschinen AG • Product Management Prinect 7 How Heidelberg can help you – using Prinect Workflow products • Prinect integrates and optimizes the workflows – from management to production and from prepress to finishing. • Tactical and strategic applications for Prepress, Press and PostPress • Three main strategic applications (Solutions) for Prinect • integrating production and print shop management, • enhancing productivity, and • ensuring true-color production.
  8. 8. Nordic Long Perfector Club - 2004 8 © Heidelberger Druckmaschinen AG • Product Management Prinect 8 Postpress Prinect Management Solutions Who, when and how much Preprint Press Management • From estimating to post calculations based on production data • Production control and management • Integration of MIS (Management Info System) to production • Prinect products include MIS and Production Control applications Goal – Transparency and cost accounting
  9. 9. Nordic Long Perfector Club - 2004 9 © Heidelberger Druckmaschinen AG • Product Management Prinect 9 Prinect Production Solutions Presetting and more Preprint Press Management • Highly automated production process – fast, accurate throughput • Presetting of printing and finishing equipment based on content data • Prinect products include workflow products in all areas Goal – speed throughput and reduce make-ready times/materials Postpress
  10. 10. Nordic Long Perfector Club - 2004 10 © Heidelberger Druckmaschinen AG • Product Management Prinect 10 Postpress Prinect Color Solutions Color quality and accuracy Preprint Press Management • An accurate match between proof and print • Fast and consistent make-ready times • Prinect products include workflow and color specific applications Goal - Closed loop color workflow supported by measurements and reports
  11. 11. Nordic Long Perfector Club - 2004 11 © Heidelberger Druckmaschinen AG • Product Management Prinect 11 6 Key concepts for Mass Customization in Printing 1. Understand Your Customers Needs 2. Create the Right Amount of Production Streams 3. Develop a Modular Production System 4. Provide easy access to all Information 5. Deepen Your Relationship with Your Customer 6. Create Customer Loyalty
  12. 12. Nordic Long Perfector Club - 2004 12 © Heidelberger Druckmaschinen AG • Product Management Prinect 12 Understand Your Customers Needs • Understand why your customer are buying print – in general and by job • Decide on the right number of production streams for your customers • This allows you to start standardizing based on your customers requirements For example – Color Standards 1. Critical color production path – color quality is top criteria 2. Pleasing color production path – balance color and price 3. Base production path – price is top criteria Remember – “Quality” is meeting Customer’s expectations – Dr. W. Edward Deemings
  13. 13. Nordic Long Perfector Club - 2004 13 © Heidelberger Druckmaschinen AG • Product Management Prinect 13 6 Key concepts for Mass Customization in Printing 1. Understand Your Customers Needs 2. Create the Right Amount of Production Streams 3. Develop a Modular Production System 4. Provide easy access to all Information 5. Deepen Your Relationship with Your Customer 6. Create Customer Loyalty
  14. 14. Nordic Long Perfector Club - 2004 14 © Heidelberger Druckmaschinen AG • Product Management Prinect 14 Create the Right Amount of Production Streams • Translate your customer’s needs into your production streams • Reduce the number of production streams as much as possible to simplify choices and reduce complexity • Mass customization works best when you can standardize production – but not the final product! Consider 1. 175 lpi EuroScale standards 2. 200 lpi at Dmaxx 3. FM screening 4. Varnishes 5. Hexachrome
  15. 15. Nordic Long Perfector Club - 2004 15 © Heidelberger Druckmaschinen AG • Product Management Prinect 15 6 Key concepts for Mass Customization in Printing 1. Understand Your Customers Needs 2. Create the Right Amount of Production Streams 3. Develop a Modular Production System 4. Provide easy access to all Information 5. Deepen Your Relationship with Your Customer 6. Create Customer Loyalty
  16. 16. Nordic Long Perfector Club - 2004 16 © Heidelberger Druckmaschinen AG • Product Management Prinect 16 Develop a Modular Production System • Customize what’s visible – standardize what’s invisible • Standardize on limited printing characteristics that allow you to provide the most visible customization from your customer’s perspective • Test and integrate into the production workflow. • Consider Designed for Manufacturing • Sales can offer these pre-tested streams as a custom option to the print buyer Remember – “If you don't measure it, you can't manage it and as a result you can't improve it. “
  17. 17. Nordic Long Perfector Club - 2004 17 © Heidelberger Druckmaschinen AG • Product Management Prinect 17 6 Key concepts for Mass Customization in Printing 1. Understand Your Customers Needs 2. Create the Right Amount of Production Streams 3. Develop a Modular Production System 4. Provide easy access to all Information 5. Deepen Your Relationship with Your Customer 6. Create Customer Loyalty
  18. 18. Nordic Long Perfector Club - 2004 18 © Heidelberger Druckmaschinen AG • Product Management Prinect 18 Provide easy access to all Information • Provide access to relevant information about customer orders and the individual steps of production. • Allows staff to contribute to fulfilling your customer demands • Ensure every employee that interacts with customers’ works with the same information • Database as much information about jobs as possible. • Goal: Only make new mistakes. Remember – “Profits are not what the printer is able to make – they are what the printer manages not to lose.”
  19. 19. Nordic Long Perfector Club - 2004 19 © Heidelberger Druckmaschinen AG • Product Management Prinect 19 6 Key concepts for Mass Customization in Printing 1. Understand Your Customers Needs 2. Create the Right Amount of Production Streams 3. Develop a Modular Production System 4. Provide easy access to all Information 5. Deepen Your Relationship with Your Customer 6. Create Customer Loyalty
  20. 20. Nordic Long Perfector Club - 2004 20 © Heidelberger Druckmaschinen AG • Product Management Prinect 20 Deepen Your Relationship with Your Customer • Know your customer through what they buy • Relationships are a key to success and relationships depend on intimate knowledge • Workflows and presswork can be tailored each print customer and print product. • Above leads to more accurate quotations, helps you determine the right investments and suggest new service opportunities. • Database as much information as possible
  21. 21. Nordic Long Perfector Club - 2004 21 © Heidelberger Druckmaschinen AG • Product Management Prinect 21 6 Key concepts for Mass Customization in Printing 1. Understand Your Customers Needs 2. Create the Right Amount of Production Streams 3. Develop a Modular Production System 4. Provide easy access to all Information 5. Deepen Your Relationship with Your Customer 6. Create Customer Loyalty
  22. 22. Nordic Long Perfector Club - 2004 22 © Heidelberger Druckmaschinen AG • Product Management Prinect 22 Create Customer Loyalty • It is loyalty that makes it hard for customers to leave • Your dealings with customers should reflect your quality goals • Make dealing with your organization easy • Loyalty is a by-product of successful mass customization
  23. 23. Nordic Long Perfector Club - 2004 23 © Heidelberger Druckmaschinen AG • Product Management Prinect 23 Prinect Workflow – wrap-up • Prinect integrates and optimizes the workflows – from management to production and from prepress to finishing. • Three main strategic Solutions from Prinect – • Management Solutions - integrating production and print shop management • Production Solutions – by enhancing productivity, and • Color Solutions - ensuring true-color production • Ask your salesman for a more in-depth, specific presentation on how Heidelberg can help with your needs and your goals
  24. 24. Nordic Long Perfector Club - 2004 24 © Heidelberger Druckmaschinen AG • Product Management Prinect 24 References and how to find out more Links: • www.Heidelberg.com • www.mass-customization.de/index_english.htm • www.economist.com Citations: • The Economist

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