What would you pay for an app that delivers brilliant ideas and life solutions? A blogshare by Warren Berger, author of A MORE BEAUTIFUL QUESTION

2. Everyone knows about the
mobile messaging app that
sold for $19 billion.

3. But have you heard about
another amazing app—

4. the one that helps you
figure out what to do
whenever you’re faced with
a problem or a challenge?

5. the one that helps you
figure out what to do
whenever you’re faced with
a problem or a challenge?

6. the one that helps you
figure out what to do
whenever you’re faced with
a problem or a challenge?

12. that increase your chances
of success?

13. And may lead to
wealth and happiness?

14. And may lead to
wealth and happiness?

15. Here’s the best news
about this app:

16. Here’s the best news
about this app:
you don’t have to acquire it…

17. because you were
born with it.

18. The “app” in question

20. You can see this natural
ability on full display in the
average 4-year-old…

21. for whom questioning is as
normal as breathing, and
almost as important.

22. Constant inquiry
helps young kids
make sense of,

23. Constant inquiry
helps young kids
make sense of,
and successfully navigate,

24. Constant inquiry
helps young kids
make sense of,
and successfully navigate,
the strange new world
around them.

25. Constant inquiry
helps young kids
make sense of,
and successfully navigate,
the strange new world
around them.

26. Studies show we tend to hit
our questioning peak
around age 4 or 5,

27. Studies show we tend to hit
our questioning peak
around age 4 or 5,
and then ask fewer
questions as we get older..

28. Not that we’ve lost the
ability to question—

29. Not that we’ve lost the
ability to question—
we just don’t exercise it
as much.

30. Not that we’ve lost the
ability to question—
we just don’t exercise it
as much.

31. Teachers and bosses
generally want answers,

32. Teachers and bosses
generally want answers,
not questions.
Teachers and bosses
generally want answers,

34. But it’s a mistake to let that
inquiry “app” go unused.

35. Questioning can do as much
for adults as for kids—

36. helping us to
explore

37. helping us to
discover

38. helping us to
innovate.

39. It’s no accident that
many innovators and
entrepreneurs
are great questioners.

40. They use thoughtful inquiry
to navigate uncertainty and

41. They use thoughtful inquiry
to navigate uncertainty and

42. They use thoughtful inquiry
to navigate uncertainty and

43. They use thoughtful inquiry
to navigate uncertainty…

44. and find their way to
breakthrough ideas and
big payoffs.

45. and find their way to
breakthrough ideas and
big payoffs.

46. A number of the billion
dollar tech start-ups,

47. A number of the billion
dollar tech start-ups,
from Instagram and Nest

48. A number of the billion
dollar tech start-ups,
from Instagram and Nest
to Pandora and Airbnb

49. sprang from insightful
questions raised and tackled
by the founders.

50. So… how do you

51. So… how do you

52. So… how do you
get better at questioning?

53. It starts with releasing
your inner 4-year-old.

54. It starts with releasing
your inner 4-year-old.

55. Why?
It starts with releasing
your inner 4-year-old.

56. Good questioners try to look
at the world around them

57. with a curious,
observant eye and a
“beginner’s mind,”

58. with a curious,
observant eye and a
“beginner’s mind,”

59. taking time to wonder
about things others
take for granted.

60. taking time to wonder
about things others
take for granted. ??
?

61. And they’re not afraid
to give voice to the
most fundamental
“why” questions—

62. even though such questions
can make the questioner
seem naïve.

63. When innovators like the
late Steve Jobs

64. When innovators like the
late Steve Jobs
or Amazon’s Jeff Bezos

65. When innovators like the
late Steve Jobs
or Amazon’s Jeff Bezos
ask those childlike “why”
questions,

66. they’re digging beneath
assumptions

67. they’re digging beneath
assumptions
and conventional wisdom

68. to try to get at a deeper truth

69. and a possible untapped
opportunity.

70. and a possible untapped
opportunity.

71. So, asking “why”
is a great start…

72. but we’ve all seen the
questioning child

73. who goes ’round and ’round
in a circle of endless “whys.”

74. who goes ’round and ’round
in a circle of endless “whys.”

77. progressing from
“Why” to

78. progressing from
“Why” to
“What if” to

79. progressing from
“Why” to
“What if” to
“How.”

80. A questioner can move
forward on almost any
problem or challenge

81. by first trying to understand it

82. by first trying to understand it
(Why is this a problem?)

83. then imagining possible
solutions

84. then imagining possible
solutions
(What if I came at the
problem this way,
or that way?)

85. and finally trying to figure
out practical ways

86. to turn those what-if ideas
and possibilities
into realities.

87. to turn those what-if ideas
and possibilities
into realities.
(How might I actually begin
to make this happen?)

88. It’s not just about typing in
a query on Google
to get easy answers.

89. Thoughtful, productive
questioning is a process.

90. Thoughtful, productive
questioning is a process.

91. Thoughtful, productive
questioning is a process.

92. Thoughtful, productive
questioning is a process.

93. It takes time, considerable
thought, and often hands-on
experimentation.

94. It takes time, considerable
thought, and often hands-on
experimentation.

95. But if we’re willing to put in
the effort to ask and act on
better questions…

96. it can help us work through
thorny problems in
business

97. it can help us work through
thorny problems in
business
and every day life…

98. and can lead us to
powerful insights and
fresh possibilities.

99. So… what’s the market value
of an app
that can do all that?

100. So… what’s the market value
of an app
that can do all that?

101. So… what’s the market value
of an app
that can do all that?

103. Priceless.

104. Read the handbook
on mastering your
“question app”

105. Read the handbook
on mastering your
“question app”

106. onsaleeverywhere
For more about the power of questioning visit AMoreBeautifulQuestion.com

107. onsaleeverywhere
For more about the power of questioning visit AMoreBeautifulQuestion.com