Artificial Intelligence is driving contextual marketing automation, but is this really a good evolution? There is need to think about the devolution of our human skills and the trade-offs we need to make in terms of sacrificing our private data in return for a meaningful service.

1. MIEL VAN OPSTAL - FEBRUARY, 2017 2020 – ANDROID CONTEXTUAL MARKETING STRATEGY

2. linkedin.com/in/mielvo
@coolz0r
MIEL VAN OPSTAL
JOIN THE LINKEDIN GROUP:
DIGITAL CONTEXTUAL INTELLIGENCE

3. Today’s Digest:
Lifestyle Automation
The Battle for The Smart Home
Intelligent Algorithms
Android Experiences
Customer-Centric Content & Data
Customer Love
Beyond Loyalty Programs

4. LIFESTYLE AUTOMATION

5. Personalized
& Intelligent
Conversational
Services

6. source
VIRTUAL CONCIERGE SERVICES
ARE COMPETING TO OWN ALL YOUR
PERSONAL & INTIMATE DATA

7. FACEBOOK’S M COULD BE THE
PERSONAL ONLINE BUTLER
OF 1.5 BILLION PEOPLE

8. CONCIERGE SERVICES OFFER
AN INTERFACE TO MANAGE AND
CONNECT YOUR SMART HOME
source

9. viv.ai
WHEN INTELLIGENCE BECOMES A
UTILITY (ACQUIRED BY SAMSUNG)
TO SIMPLIFY YOUR LIFE

10. OUTSOURCING YOUR PROFESSIONAL
TIME-CONSUMING TASKS TO
AUTOMATED VIRTUAL ASSISTANTS

11. AUTOMATED MEDICARE SERVICES
CONNECTS WITH WEARABLES
SUPPORTED BY VIRTUAL NURSES

12. ABE, A FINANCIAL CHAT BOT
DELIVERS A TAILORED BUDGET
BASED ON YOUR LIFESTYLE
source

13. BANKBOT IS INTEGRATED WITH
ONLINE RETAILERS, ENABLING
IN-APP PAYMENTS
source

14. KLM’S MESSENGER BOT IS YOUR
TRAVEL BUDDY, A CONCIERGE SERVICE
FOR AUTOMATED ASSISTANCE

15. source
CONCIERGE SERVICES FACILITATE
REAL-TIME FULFILLMENT OF URGES,
NEEDS OR SUDDEN DESIRES

16. A CENTRAL COMMAND CENTER
FOR ALL SORTS OF TASKS
AND SERVICES

17. ARTIFICIALLY INTELLIGENT MOBILE CONCIERGE
ASSISTANTS COMBINE CONTEXTUAL DATA WITH
PREFERENCES AND CIRCUMSTANCIAL FACTS

19. GOOGLE’S ASSISTANT IS CROSS-PLATFORM
AND COLLECTS WEARABLES, MOBILE, AND
CONNECTED SMART HOME DATA

21. The Battle For The Smart Home

22. AMAZON ECHO
IS A VIRTUAL CONCIERGE
READY FOR E-COMMERCE

23. AMAZON ECHO IS NOW A
SMALL HOME ROBOT
THANKS TO OMATE YUMI
souce

24. AMAZON DASH BUTTONS COULD BE BUILT DIRECTLY
INTO HARDWARE OR TO BE OFFERED FOR A PRE-SET
RECURRING PURCHASE IN EXCHANGE FOR DISCOUNTS

26. source

29. By the end of 2017, watch for
room-based screenless devices to
be in more than 10 million homes.
By 2020, 30% of web browsing sessions will be done
without a screen.

31. PRIVACY AS WE KNEW IT FROM
AN ANALOGUE PAST
HAS VIRTUALLY DISAPPEARED

32. The camera was the beginning of the end of privacy in the
modern world and the Internet and social platforms have
exponentially obliterated any concept of privacy.
The modern consumer recognizes and embraces
the death of privacy and
understands that there is
inherent value in their data.
CONSUMERS SACRIFICE PERSONAL DATA
RECKLESSLY IN EXCHANGE FOR
FREE ONLINE SERVICES OR OUT OF INDOLENCE

33. WHO WOULD YOU TRUST WITH
YOUR PERSONAL DATA TO MAKE
A DIGITAL COPY OF YOURSELF?

34. There will come a time when many fundamental life skills will devolve and
eventually disappear entirely.
We can already see evidence of this in today’s education systems, with the
rapidly disappearing skill of basic handwriting, which is largely being
replaced by typing.
What will replace typing?
Voice? Gestures?

35. INTELLIGENT ALGORITHMS

36. A machine is intelligent if it manages to pass itself
off as a human when faced with a human. The Turing test
(1950)

38. TEMPLATED CONVERSATIONS ARE BASED
ON REPETITIVE INFORMATION REQUESTS
AND PREDICTIVE PROBLEM SOLVING

39. REAL-TIME SPEAKER STATE CLASSIFICATIONS
FROM SPOKEN AUDIO DISCOVERS SENTIMENT,
COGNITION, EMOTION, HEALTH &
COMMUNICATION QUALITY.

40. CORTANA CONNECTS BUSINESS APPS
TO COLLECTED ANALYTICS

41. "The more data that is collected and analyzed, the
greater the economic value it has in aggregate”

42. "Data has a shelf-life and the economic value
of data diminishes over time."

43. "The economic value of information multiplies
when combined with context, meaning and right
time delivery."

45. Powered by advanced machine learning, deep learning, predictive analytics,
natural language processing and smart data discovery, Einstein’s models will be
automatically customized for every single customer, and it will learn, self-tune,
and get smarter with every interaction and additional piece of data.

46. Most importantly, Einstein’s intelligence will be embedded within the context of
business, automatically discovering relevant insights,
predicting future behavior, proactively recommending best next actions
and even automating tasks.

48. ANDROID EXPERIENCES

49. source
HIGHLY CUSTOMIZED INTERACTIONS
TOUCHPOINT COMMUNICATION

50. COMPANION BOTS FOR KIDS AND ADULTS
TO FIGHT THE FEELINGS OF DISCONNECTION
AND INTERFACE ALL PAIRED DEVICES

51. TAILORED EXPERIENCES
SEMI-AUTOMATED WITH
GESTURE-CONTROL

52. ALWAYS AVAILABLE AND ONLINE
EXTENDING STORE-HOURS
TO A 24/7/365 EXPERIENCE

53. INTERACTIVE PRODUCT EXPERIENCES
WITH SMART MIRRORS
AND INTEGRATED COMMERCE

54. SELF-SERVICE TO COMBAT
WAITING TIME FRUSTRATION AND
MAXIMIZE STAFF WORKLOAD

55. SELF-SERVICE TO STIMULATE
CUSTOMER ENGAGEMENT
AND COLLECT PERSONAL DATA

56. source
LOWE’S IS AUTOMATING MOST OF THE BASIC
COMMON GENERIC EMPLOYEE INTERACTIONS
IN FAVOR OF A BETTER CUSTOMER EXPERIENCE

57. BY 2020, 100 MILLION CONSUMERS
WILL SHOP IN AUGMENTED REALITY
1 IN 5 GLOBAL BRANDS WILL USE
AUGMENTED REALITY IN THEIR
SHOPPING EXEPERIENCE BY Q4 2017

58. COCA-COLA’S RETAIL LOCATION IN ORLANDO
DELIVERS A MAXIMUM IMMERSIVE
BRAND EXPERIENCE TO ITS FANS

59. Customer-Centric
Content & Data

62. USING CRM SOLUTIONS TO CONNECT
SMART DATA COLLECTED FROM
DIFFERENT DIGITAL TOUCH POINTS

64. THE NÄRAFFÄR STORE IN VIKEN
(SWEDEN) IS FULLY AUTOMATED
CUSTOMER ACCESS & INVOICING
IS HANDLED VIA THE APP
source

65. The new option will enable
users to register their credit
card info (or use the credit
card info they’ve already listed
with Facebook) to make
purchases without ever
leaving the app.
BUY IT FROM WITHIN A CHAT
SAY HELLO TO
CONVERSATIONAL COMMERCE

66. IBM BUYS FLUID’S XPS PLATFORM
TO HELP PEOPLE DISCOVER AND BUY
THINGS THROUGH CONVERSATIONS
(XPS: EXPERT PERSONAL SHOPPING)
XPS essentially has created what IBM believes will be the
future of how people interact with commerce (and other)
services in the future.

69. TO REMOVE FRICTION & FRUSTRATION
TO CREATE DELIGHT & SATISFACTION

70. SOLVE PROBLEMS

71. SAVE TIME / MONEY

72. SIMPLIFY

73. CONNECT

74. CHALLENGE
CONNECT
SAVE TIME
DISRUPT
SIMPLIFY
SOLVE PROBLEM

75. CHALLENGE
CONNECT
SAVE TIME / MONEY
DISRUPT
SIMPLIFY
SOLVE PROBLEM

76. DISRUPT
SIMPLIFY
SAVE TIME
CHALLENGE
SOLVE PROBLEM
Disposable, Instant,
One-Time Use, Device Charger

77. CUSTOMER LOVE

79. source
OUR NEXT GENERATION OF
IN-APP EXPERIENCES
IS ALREADY HAPPENING IN CHINA

81. GOGOBOT (TRIP.COM) IS
AN ARTIFICIAL INTELLIGENT
BOT SERVICE THAT WANTS
TO BE YOUR TRAVEL AGENT

82. http://www.huffingtonpost.com/entry/app-lets-you-buy-leftover-food-
from-restaurants-and-its-really-cheap_us_57aa4469e4b0ba7ed23dff1a
WASTE MANAGEMENT
UPCYCLING AND LOCAL INITIATIVES
CREATE DEEPER CONNECTIONS

83. source
INVENTIVE COMMERCIALIZED
LEAN & AGILE NICHE SERVICES
CAPITALIZE ON SYSTEM GLITCHES

84. source
THERE IS A MARKET FOR
CATERING PEACE OF MIND
AS A CUSTOMER SERVICE

85. Outsmart Brands is designed to help you find perfect, money saving alternatives to
expensive brand products! It's simple: Get the features you want and save money.

87. THE OMNICHANNEL SHOPPER ECOSYSTEM
IS IN FACT AN EXPERIENCE LIFECYCLE
AND NOT JUST A CUSTOMER JOURNEY

89. https://atlis.me/
ATLIS LETS PEOPLE ASK FOR THE BEST
PLACE TO EAT AND PAYS THE RECOMMENDERS
WHOSE SUGGESTIONS ARE TAKEN

90. http://www.feltso.com/
FELTSO’S FAKE REVIEW DETECTOR
FILTERS AUTHENTIC CONTRIBUTIONS
AND USES AI FOR VISUAL ANALYSIS

91. THE WISDOC APP TAPS YOUR SOCIAL CIRCLES FOR
GOOD RECOMMENDATIONS AND
ALLOWS YOU TO SCORE DOCTORS & HOSPITALS

92. Future brand engagement will be initiated by
consumers and the well-crafted
AI-powered chatbot responses
will make the brand engagement
authentic, compelling,
relevant and personal.

94. Stores of the future will
emphasize selling
experiences and lifestyles
over products.
The retail model of the
future is to provide value-
added services attached to a
product.
source

95. MEANINGFUL CONTEXTUAL COMMUNICATION
REPLACES GENERIC MESSAGES

96. source

97. 20% OF TOTAL US SALES ARE GENERATED THROUGH
MOBILE ORDERS – THE MOBILE LOYALTY CARD
HOLDS A DIGITAL WALLET AND ORDER-AND-PAY-AHEAD
SERVICE TO STIMULATE THE APP USE AND PROMOTE
THE REWARD SERVICE WITH THESE SPECIAL BENEFITS
PAY-AHEAD TRANSACTIONS HAVE CROSSED THE 10%
MARK OF TOTAL SALES
AND STARBUCKS HAS $1.2 BILLION DOLLAR LOADED
IN THE DIGITAL WALLETS

98. THE MOST IMPORTANT METRICS TO TRACK
FOR A LOYALTY OR REWARD PROGRAM ARE
THE NUMBER OF PURCHASES MADE AND
THE AMOUNT OF MONEY A CUSTOMER SPENT

99. INCREASED LIKELYHOOD OF SHOPPING
AT STORES WITH LOYALTY PROGRAMS

100. THE LOYALTY PROGRAM IS AN ESSENTIAL PHASE
IN THE GLOBAL ACQUISITION STRATEGY

101. Take-Aways for Today
• Collecting and Processing Real-Time Analytics
• Owning the Buffer Zone Between Your Brand and Customers
• Tailor the Journeys - Evolve to a Lifecycle
• Semi-Automation or Contextual Android Marketing is Key
• Help, Serve, Cater, Supply, Educate, Share
Apply to: B2B, B2C, C2B & O2O

102. linkedin.com/in/mielvo
@coolz0r
MIEL VAN OPSTAL
JOIN THE LINKEDIN GROUP:
DIGITAL CONTEXTUAL INTELLIGENCE