The document discusses building a successful digital customer journey. It emphasizes adopting a customer-centric mindset and focusing on solving customer problems, simplifying processes, and connecting with customers. Data from different digital touchpoints should be connected to provide responsive customer experiences and conversion journeys. Inbound marketing strategies, customer-centric content, and smart brand interactions are key, with the goal of owning the relationship between the brand and customers.
12. The new option will enable
users to register their credit
card info (or use the credit
card info they’ve already listed
with Facebook) to make
purchases without ever
leaving the app.
BUY IT FROM WITHIN A CHAT
SAY HELLO TO
CONVERSATIONAL COMMERCE
30. ASK YOURSELF: IS THIS A WEBSITE FOR ME?
OR IS IT A WEBSITE TO SERVE MY CUSTOMERS?
COMPANY-CENTRIC VS CUSTOMER-CENTRIC
31. The internet is increasingly taking the form of TV,
in which users surf “from channel to channel.”
The difference today it that the channels are on
platforms like Facebook, YouTube, Snapchat…
47. With each email, we’re asking people to
commit a measure of their time, and we
try to be respectful of that.
Fabio Carneiro, MailChimp
source
WE’VE REACHED THE PEAK
OF CONTENT MARKETING AND
ONLINE ADVERTISING
70. • Take-Aways for Today
• Collecting and Processing Real-Time Analytics
• Owning the Buffer Zone Between Your Brand and Customers
• Responsive Customer - & Conversion Journeys
• Inbound Marketing Strategies
• From Omni-Channel to Right-Channel
• Lock Your ‘Why’ & Tell The Story
• Help, Serve, Cater, Supply, Educate, Share
• B2B, B2C, C2B & O2O