Video and visual input are the main audience communication tools nowadays. The most effective way to reach someone today is with snackable content, delivered in its most preferred container: a short video clip. Technology can help, but social selling is about building stronger relationships with potential buyers, stake holders and other audience segments. It’s based on an authentic sense of empathy and a deep understanding of the problems they face and proposing simple and easy-to-implement solutions to these problems to become a relevant and trusted reliable source of information in your target audience’s life. What works when you need to build trust? How do you measure success? Let’s take a better a look at the current market to understand why Twitter is betting big on its native video player, and why Facebook and YouTube have become such fierce competitors for our eyeballs.

1. In The Age Of Consumer Empowerment
MIEL VAN OPSTAL | FEB. 5, 2015 UNDERSTANDING SOCIAL SELLING – NEW PATH TO PURCHASE

2. “Interesting content is
a top 3 reason
people follow brands
on social media.”
Content+
Interesting content should be
a top 3 reason people want to
subscribe to your newsletter
or join your community.

3. A FACEBOOK PAGE WITH 400,000+ LIKES
IS WORTH LESS THAN A(N E-MAIL) LIST OF
15,000 VERIFIED & COMMITTED PROFILES.

4. WHERE WILL YOU HELP YOUR CUSTOMERS TOMORROW?

5. Generations X, Y and Z

6. BAD RELIGION – STRANGER THAN FICTION

10. COLLECT DATA.
MEASURE EVERYTHING.
ANALYZE.
SPEND. MONEY.

16. Source: socialmarketingwriting
92.6% makes purchasing decisions based on visuals

20. SOCIAL MEDIA IS THE
BETWEEN ZMOT & UMOT

24. SOCIAL MEDIA IS THE
IN A DIGITAL ECOSYSTEM

28. Source: Lee Odden

29. Source: GetVerde

30. the buyer process is changing faster than
organizations are responding to it.
(Source)

31. Attract Convert Deliver Upsell ReferralEngage Nurture
Shift in consumer behavior
Problem? Options? Evaluate Choose/Buy Experience Complete Recommend

32. Attract Convert Deliver Upsell ReferralEngage Nurture
Shift in consumer behavior
Problem? Options? Evaluate Choose/Buy Experience Complete Recommend

35. B2B buyers complete up to 90% of the
buying process before they contact a
potential supplier.
On average, decision makers
consume five pieces of content
before being ready to speak
to a sales rep.

36. The availability of
product and service information
on the web
and through social networks
has fundamentally transformed
the marketing and sales funnel,
putting pressure
on Marketing and Sales
to align both
process and content/messages.
Aberdeen Group

37. The availability of
product and service information
on the web
and through social networks
has fundamentally transformed
the marketing and sales funnel,
putting pressure
on Marketing and Sales
to align both
process and content/messages.
Aberdeen Group

38. It can happen any moment.
Be prepared.

39. linkedin.com/in/mielvo
twitter.com/coolz0r
+32 472 675 692
Much Obliged!