Video and visual input are the main audience communication tools nowadays. The most effective way to reach someone today is with snackable content, delivered in its most preferred container: a short video clip. Technology can help, but social selling is about building stronger relationships with potential buyers, stake holders and other audience segments. It’s based on an authentic sense of empathy and a deep understanding of the problems they face and proposing simple and easy-to-implement solutions to these problems to become a relevant and trusted reliable source of information in your target audience’s life.
What works when you need to build trust? How do you measure success? Let’s take a better a look at the current market to understand why Twitter is betting big on its native video player, and why Facebook and YouTube have become such fierce competitors for our eyeballs.