Conversational Interfaces: What They Are, How to Use Them at Events -- EventTech 2016
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Originally presented at EventTech 2016 by Brent Turner. From voice assistants (like Siri and Alexa) to chatbots, messenger platforms and personal robots (like Jibo), this has been the year of the conversational interface. But many marketers don’t know that the SDKs and underlying platforms are open for developers—meaning brands can now add new types of conversation-based interfaces to their experiences. In this session, learn about the Who, What, When, Where and Why behind the rise of conversational interfaces, explore how they can be used today, and unpack what the future holds for tomorrow’s experiences.
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Conversational Interfaces: What They Are, How to Use Them at Events -- EventTech 2016
- 1. #EventTechLive#EventTechLive Conversational Interfaces: What They Are and How to Use Them at Events Brent Turner @brentrt
- 2. #EventTechLive What Are They? Why Now? Examples Under the Hood Getting Started Recap 3 AGENDA
- 4. #EventTechLive WHAT ARE THEY Three Types 5 HYBRIDVOICETEXT
- 5. #EventTechLive WHAT ARE THEY TEXT-BASED 6 Integrated Standalone
- 6. #EventTechLive WHAT ARE THEY VOICE-BASED 7 Mobile Stationary
- 7. #EventTechLive WHAT ARE THEY HYBRID 8 Robotic Displays
- 10. #EventTechLive WHY NOW Voice services are popular. 11 #1 Google’s voice interface is already responsible for 20% of all mobile searches. - Google I/O 2016
- 11. #EventTechLive WHY NOW Messaging services are beloved. 12 #2 Messaging apps have surpassed social networks - BI Q3 2015
- 12. #EventTechLive WHY NOW The distribution is available. 13 Amazon has sold an estimated 3 million Echos. - May 2016 #3
- 13. #EventTechLive WHY NOW The tech is getting good. 14 See Microsoft Cortana, IBM Watson, Google Assistant, Facebook DeepText, and many more. #4
- 14. #EventTechLive WHY NOW The tech is opening up. 15 See Siri on iOS 10, Watson’s APIs, Microsoft Cognitive Services, Google’ API.ai, and more. #5
- 15. #EventTechLive WHY NOW Marketers are adding them to their DX ecosystems. 16 Websites, mobile sites/apps, social media outposts, and now… chatbots. #6
- 16. #EventTechLive WHY NOW Past the peak of the hype. 17 #7 And on our way into the Trough of Disillusionment
- 17. #EventTechLive In the event industry, we can be one of the first known early adoption stories. WHY NOW But it is still buzzworthy. 18 #8
- 19. #EventTechLive Help Desks On-demand support for attendees
- 20. #EventTechLive Session Recommendations Get feedback, ask questions, then direct to next best session
- 21. #EventTechLive Onsite Games Filling downtime with more branded content engagements
- 22. #EventTechLive Interactive Exhibits Go beyond the simple scripted, touch interfaces
- 23. #EventTechLive Immersive Activations Personalize the experience in real-time
- 24. #EventTechLive#EventTechLive Under the Hood CONVERSATIONAL INTERFACES
- 26. #EventTechLive UNDER THE HOOD DATA 27 OWNED FOUND INSIDE YOUR BUSINESS i.e., event agenda and speakers, customer systems, product/service information PUBLIC OPEN SOURCE OR API-ACCESSIBLE DATA i.e., data.gov, weather services, Twitter APIs PAID SYNDICATED DATA SERVICES AND SETS i.e., financial and market data, surveys and analysis COMPUTED HYBRID OR DERIVED DATA SETS i.e., trend aggregations, data correlations
- 27. #EventTechLive UNDER THE HOOD DESIGN 28 LANGUAGE THE BUSINESS-APPROPRIATE WORDS AND DIALECT i.e., jargon, regional phrases PERSONALITY THE ON-BRAND TONE, TENOR, AND CADENCE i.e., serious, playful, off beat UX THE BACK AND FORTH INTERACTION FLOWS i.e., flowcharts, nonlinear stories
- 28. #EventTechLive UNDER THE HOOD TECHNOLOGY 29 Betaworks Venture Beat THE BOTSCAPES
- 29. #EventTechLive UNDER THE HOOD 30 1. Intelligence 2. Platforms 3. Integrations 4. Analytics and Monitoring 5. Distribution TECHNOLOGY
- 30. #EventTechLive UNDER THE HOOD 31 Intelligence Natural Language Processing (NPL) Artificial Intelligence APIs Machine Learning Cognitive Services APIs Speech Recognition Voice Recognition Image/Video Intelligence Examples TECHNOLOGY
- 31. #EventTechLive UNDER THE HOOD 32 Platforms Frameworks Third-party Ecosystems Examples TECHNOLOGY
- 32. #EventTechLive UNDER THE HOOD 33 Integrations Event Registration Systems Workflow Automation Business Systems (i.e., CRM) Single Sign-On Payment Gateways Data Exchanges Examples TECHNOLOGY
- 33. #EventTechLive UNDER THE HOOD 34 Analytics and Monitoring Examples TECHNOLOGY
- 34. #EventTechLive UNDER THE HOOD 35 Distribution Syndicators Directories Search Engines App Stores Examples TECHNOLOGY
- 36. #EventTechLive Getting Started 37 USE A BOT BUILDER PROTOTYPE A DESIGN
- 37. #EventTechLive GETTING STARTED PROTOTYPING A DESIGN 38 BotSociety Botframe
- 38. #EventTechLive GETTING STARTED USE A BOT BUILDER 39 Flow XO Motion.AI
- 40. #EventTechLive Help Desks Session Recommendations Onsite Games Interactive Exhibits Immersive Activations + Much More Networking, Commerce, Registration, Translations
- 41. #EventTechLive Recap 42 Popular Strong, Open Technology Buzzworthy Data Design Technology WHY NOW? COMPONENTS Identify the Opportunity Prototype a Design User a Bot Builder GETTING STARTED
- 42. #EventTechLive Thank You CONNECT GET THE SLIDES http://cramer.com/EventTech2016 Brent Turner bturner@cramer.com http://aboutBrent.com
- 43. #EventTechLive
Editor's Notes
- This process is fueled by a few documents that help me communicate details about the project. Weekly Calls – Connect on status of deliverables. Use a Hot List to hit the most critical items each week. Timeline – to keep us on track. Key deadlines discussed weekly. Schedule, Rehearsal Doc, Show Flow - These docs help us get aligned on every detail from what time slots we have available for rehearsal to the order of the show.
- This process is fueled by a few documents that help me communicate details about the project. Weekly Calls – Connect on status of deliverables. Use a Hot List to hit the most critical items each week. Timeline – to keep us on track. Key deadlines discussed weekly. Schedule, Rehearsal Doc, Show Flow - These docs help us get aligned on every detail from what time slots we have available for rehearsal to the order of the show.
- Launched by ASUS in Taiwan during May 2016, Zenbo is a smart home robot that can act as a home manager, security guard, and family photographer. Operated via voice command, an array of sensors allow Zenbo to navigate itself on wheels around the home. Zenbo can respond to questions, connect with smart home devices, and entertain children with music and songs. If a user wearing a compatible device falls in their home, Zenbo will automatically alert a selected relative, livestream footage via its camera, and facilitate remote control via an app. Zenbo costs USD 599. Link: https://zenbo.asus.com/
- This process is fueled by a few documents that help me communicate details about the project. Weekly Calls – Connect on status of deliverables. Use a Hot List to hit the most critical items each week. Timeline – to keep us on track. Key deadlines discussed weekly. Schedule, Rehearsal Doc, Show Flow - These docs help us get aligned on every detail from what time slots we have available for rehearsal to the order of the show.
- This process is fueled by a few documents that help me communicate details about the project. Weekly Calls – Connect on status of deliverables. Use a Hot List to hit the most critical items each week. Timeline – to keep us on track. Key deadlines discussed weekly. Schedule, Rehearsal Doc, Show Flow - These docs help us get aligned on every detail from what time slots we have available for rehearsal to the order of the show.
- This process is fueled by a few documents that help me communicate details about the project. Weekly Calls – Connect on status of deliverables. Use a Hot List to hit the most critical items each week. Timeline – to keep us on track. Key deadlines discussed weekly. Schedule, Rehearsal Doc, Show Flow - These docs help us get aligned on every detail from what time slots we have available for rehearsal to the order of the show.
- This process is fueled by a few documents that help me communicate details about the project. Weekly Calls – Connect on status of deliverables. Use a Hot List to hit the most critical items each week. Timeline – to keep us on track. Key deadlines discussed weekly. Schedule, Rehearsal Doc, Show Flow - These docs help us get aligned on every detail from what time slots we have available for rehearsal to the order of the show.
- This process is fueled by a few documents that help me communicate details about the project. Weekly Calls – Connect on status of deliverables. Use a Hot List to hit the most critical items each week. Timeline – to keep us on track. Key deadlines discussed weekly. Schedule, Rehearsal Doc, Show Flow - These docs help us get aligned on every detail from what time slots we have available for rehearsal to the order of the show.
- This process is fueled by a few documents that help me communicate details about the project. Weekly Calls – Connect on status of deliverables. Use a Hot List to hit the most critical items each week. Timeline – to keep us on track. Key deadlines discussed weekly. Schedule, Rehearsal Doc, Show Flow - These docs help us get aligned on every detail from what time slots we have available for rehearsal to the order of the show.
- This process is fueled by a few documents that help me communicate details about the project. Weekly Calls – Connect on status of deliverables. Use a Hot List to hit the most critical items each week. Timeline – to keep us on track. Key deadlines discussed weekly. Schedule, Rehearsal Doc, Show Flow - These docs help us get aligned on every detail from what time slots we have available for rehearsal to the order of the show.
- This process is fueled by a few documents that help me communicate details about the project. Weekly Calls – Connect on status of deliverables. Use a Hot List to hit the most critical items each week. Timeline – to keep us on track. Key deadlines discussed weekly. Schedule, Rehearsal Doc, Show Flow - These docs help us get aligned on every detail from what time slots we have available for rehearsal to the order of the show.
- This process is fueled by a few documents that help me communicate details about the project. Weekly Calls – Connect on status of deliverables. Use a Hot List to hit the most critical items each week. Timeline – to keep us on track. Key deadlines discussed weekly. Schedule, Rehearsal Doc, Show Flow - These docs help us get aligned on every detail from what time slots we have available for rehearsal to the order of the show.
- This process is fueled by a few documents that help me communicate details about the project. Weekly Calls – Connect on status of deliverables. Use a Hot List to hit the most critical items each week. Timeline – to keep us on track. Key deadlines discussed weekly. Schedule, Rehearsal Doc, Show Flow - These docs help us get aligned on every detail from what time slots we have available for rehearsal to the order of the show.
- This process is fueled by a few documents that help me communicate details about the project. Weekly Calls – Connect on status of deliverables. Use a Hot List to hit the most critical items each week. Timeline – to keep us on track. Key deadlines discussed weekly. Schedule, Rehearsal Doc, Show Flow - These docs help us get aligned on every detail from what time slots we have available for rehearsal to the order of the show.
- This process is fueled by a few documents that help me communicate details about the project. Weekly Calls – Connect on status of deliverables. Use a Hot List to hit the most critical items each week. Timeline – to keep us on track. Key deadlines discussed weekly. Schedule, Rehearsal Doc, Show Flow - These docs help us get aligned on every detail from what time slots we have available for rehearsal to the order of the show.
- Launched by ASUS in Taiwan during May 2016, Zenbo is a smart home robot that can act as a home manager, security guard, and family photographer. Operated via voice command, an array of sensors allow Zenbo to navigate itself on wheels around the home. Zenbo can respond to questions, connect with smart home devices, and entertain children with music and songs. If a user wearing a compatible device falls in their home, Zenbo will automatically alert a selected relative, livestream footage via its camera, and facilitate remote control via an app. Zenbo costs USD 599. Link: https://zenbo.asus.com/