This presentation covers the shifting media landscape in the digital marketing industry for kids. The mediums may have have changed, but the core of a great experience remains the same on or offline. By taking a look at old and new experiences and exploring the common desires they tap into, we hope to empower the creative professionals that shape online experiences for kids. It’s easy to get caught up chasing trends or buzzworthy emerging platforms, but meaningful experiences start from the ground up.

1. The Many Faces of Fun
A Look the Common Threads that Connect
Great Experiences for Kids
prepared for
on
CynopsisKids!
November 12th, 2013

2. The Many Faces of Fun
A Look the Common Threads that Connect
Great Experiences for Kids
The mediums have changed, but the core
experiences remain the same.
Great experiences come from core desires.
Market responsibly (COPPA).

7. So what does it all mean?
Some things never change.
If you can’t empathize, you can’t connect.

8. Before you schedule your next brainstorm,
take a moment and ask yourself a few questions:
Who are we trying to reach?
What do they love? hate? need? want?
What do we want them to do? What will spur them to action?
What kind of experience will make our client happy,
and aid the development of this young person?

9. You will find that with a little insight
and a lot of empathy you are able to
create experiences that not only
accomplish your business goals, they
advance the world of online
experiences for kids.

10. You will find that with a little insight
and a lot of empathy you are able to
create experiences that not only
accomplish your business goals, they
advance the world of online
experiences for kids.