This document discusses digital trends in travel and tourism, including the increasing importance of mobile, social media, virtual reality, big data and chatbots. It notes that 25% of travel companies focus on mobile optimization. Chatbots are emerging that can provide travel recommendations, book flights and hotels, and answer questions about destinations. The use of artificial intelligence and natural language processing is growing for chatbots used in travel. Personalization and location-based services are also trends in digital tourism powered by new technologies.