Ponencia de Paolo Zanzottera en The Inbounder sobre el éxito de una app.

1. @zanzottera
AN APP STORY
PAOLO ZANZOTTERA
#theinbounder
Ponencia en inglés - Ponte los

2. Board Member & Product Director
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

3. Board Member & Product Director
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Co-Founder & Digital Evangelist

4. Board Member & Product Director
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Co-Founder & Digital Evangelist
Digital Evangelist

5. Board Member & Product Director
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Co-Founder & Digital Evangelist
Digital Evangelist
Speaker & Author

6. AN APP
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

7. An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

8. An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

9. But not… An App Story
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

10. But not… An App Story
is not a Love Story
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

11. It’s often a nightmare
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

12. 4M Apps in the stores
Source: statista.com
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

13. kjbkj
People Working in the App Economy
Source:
App Economy Forecasts 2014-2017 | VisionMobile
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

14. kjbkj
People Working in the App Economy
Source:
App Economy Forecasts 2014-2017 | VisionMobile
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
+800.000 New jobs each year globally

15. Approaching a starving Market
Photo by: Ivars Krutainis An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

16. Source: Developer Megatrends 2015 - Vision Mobile
Living under poverty line
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

17. Source: appbrain.com An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

18. Source: appbrain.com
1 of 3 Apps receive less than 100 downloads, 2 of 3 less than 1.000
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

19. 82% of Free Apps receive less than 10.000 downloads
Source: appbrain.com
1 of 3 Apps receive less than 100 downloads, 2 of 3 less than 1.000
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

20. 82% of Free Apps receive less than 10.000 downloads
Source: appbrain.com
9 of 10 Paid Apps receive less than 1.000 downloads
1 of 3 Apps receive less than 100 downloads, 2 of 3 less than 1.000
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

21. 82% of Free Apps receive less than 10.000 downloads
Source: appbrain.com
9 of 10 Paid Apps receive less than 1.000 downloads
Just 3 of 1.000 Paid Apps reached 100.000 downloads
1 of 3 Apps receive less than 100 downloads, 2 of 3 less than 1.000
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

22. 82% of Free Apps receive less than 10.000 downloads
Source: appbrain.com
9 of 10 Paid Apps receive less than 1.000 downloads
Just 1,7% of Free Apps reached 500.000+ downloads
Just 3 of 1.000 Paid Apps reached 100.000 downloads
1 of 3 Apps receive less than 100 downloads, 2 of 3 less than 1.000
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

23. App Stores are huge Distribution Channels
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

24. It’s an old story, but still emblematic
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

25. It’s an old story, but still emblematic
AOL reached 1MU after 9 year
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

26. It’s an old story, but still emblematic
Facebook reached 1MU after 9 months
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

27. It’s an old story, but still emblematic
Draw Something reached 1MU after 9 days
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

28. Photo by: Chor Hung Tsang An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

29. App success in 2016 is outside the Stores
Photo by: Chor Hung Tsang An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

30. App success in 2016 is outside the Stores
Source: Developer Megatrends 2015 - Vision Mobile
App Store
Sales
$40.5 Bn
Contracts
$18.5 Bn Other
$18 Bn
Subscriptions
$9 Bn
Advertising
$34 Bn

31. App success in 2016 is outside the Stores
Source: Developer Megatrends 2015 - Vision Mobile
App Store
Sales
$40.5 Bn
Contracts
$18.5 Bn Other
$18 Bn
Subscriptions
$9 Bn
Advertising
$34 Bn
$120 Bn Market

32. App success in 2016 is outside the Stores
Source: Developer Megatrends 2015 - Vision Mobile
App Store
Sales
$40.5 Bn
Contracts
$18.5 Bn Other
$18 Bn
Subscriptions
$9 Bn
Advertising
$34 Bn
e-Commerce
Products&Services sales
$300 Bn
$120 Bn Market

33. App success in 2016 is outside the Stores
Source: Developer Megatrends 2015 - Vision Mobile
App Store
Sales
$40.5 Bn
Contracts
$18.5 Bn Other
$18 Bn
Subscriptions
$9 Bn
Advertising
$34 Bn
e-Commerce
Products&Services sales
$300 Bn
$120 Bn Market$300 Bn Market

34. App success in 2016 is outside the Stores
Source: Developer Megatrends 2015 - Vision Mobile
App Store
Sales
$40.5 Bn
Contracts
$18.5 Bn Other
$18 Bn
Subscriptions
$9 Bn
Advertising
$34 Bn
e-Commerce
Products&Services sales
$300 Bn
$120 Bn Market$300 Bn Market

35. App success in 2016 is outside the Stores
Source: Developer Megatrends 2015 - Vision Mobile
App Store
Sales
$40.5 Bn
Contracts
$18.5 Bn Other
$18 Bn
Subscriptions
$9 Bn
Advertising
$34 Bn
e-Commerce
Products&Services sales
$300 Bn
$120 Bn Market$300 Bn Market

36. App success in 2016 is outside the Stores
Photo by: Chor Hung Tsang An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

37. App success in 2016 is outside the Stores
Photo by: Chor Hung Tsang
It’s not even the App itself
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

38. App success in 2016 is outside the Stores
Photo by: Chor Hung Tsang
It’s not even the App itself
It's a successful business model
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

39. App success in 2016 is outside the Stores
Photo by: Chor Hung Tsang
It’s not even the App itself
It's a successful business model
where the App is a powerful tool
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

40. The App is your lever
Archimedes: give me a lever and I shall move the world
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

41. The App is your lever
Archimedes: give me a lever and I shall move the world
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Developer: give me an App and I shall move the business plan

42. Photo by: Anrdew Ruiz An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

43. You didn’t download Uber for its UI or animations
Photo by: Anrdew Ruiz An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

44. You didn’t download Uber for its UI or animations
You downloaded Uber Business Model
Photo by: Anrdew Ruiz An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

45. The App is the door to your business model
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounderPhoto by: Kelly Sikkema

46. We should not have an “App Idea”
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounderPhoto by: Blake Wheeler

47. We should not have an “App Idea”
We should have a “Business Model Idea”
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounderPhoto by: Blake Wheeler

48. We should not have an “App Idea”
We should have a “Business Model Idea”
considering how the mobile can leverage it
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounderPhoto by: Blake Wheeler

49. App Story
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

50. App Story
Problem: booking medical examinations
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

51. App Story
2 ways to book:
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

52. App Story
2 ways to book:
Phone Calls
Waiting times
Office Times
Take & Run
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

53. App Story
2 ways to book:
Phone Calls
Waiting times
Office Times
Take & Run
Direct
Waiting times
Office Times
Parking & Movement Costs
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

54. App Story
Solution
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

55. App Story
Solution
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

56. App Story
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

57. App Story
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

58. App Story
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

59. BP Idea: huge smartphone penetration in Italy
App Story
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

60. BP Idea: huge smartphone penetration in Italy
App Story
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

61. BP Idea: huge smartphone penetration in Italy
App Story
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

62. BP Idea: huge smartphone penetration in Italy
App Story
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

63. BP Idea: huge smartphone penetration in Italy
App Story
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

64. BP Idea: waiting time in marketing time
FOTO TOTEM OSPEDALE
App Story
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

65. App Story - Marketing
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounderPhoto by: Lukasz Szmiegiel

66. App Story - Marketing
You don’t have to create a marketing strategy for your App
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounderPhoto by: Lukasz Szmiegiel

67. App Story - Marketing
You don’t have to create a marketing strategy for your App
but for your Business Model, with the App in the centre
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounderPhoto by: Lukasz Szmiegiel

68. App Story - Marketing
You don’t have to create a marketing strategy for your App
but for your Business Model, with the App in the centre
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounderPhoto by: Lukasz Szmiegiel

69. App Story - Marketing - OOH
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

70. App Story - Marketing - OOH
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

71. App Story - Marketing - WebApp
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

72. App Story - Marketing - WebApp
Always compare your App usage by Platform: App vs Webapp
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

73. App Story - Marketing - WebApp
Always compare your App usage by Platform: App vs Webapp
Keep your WebApp open and “crawlable"
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

74. App Story - Marketing - WebApp
Always compare your App usage by Platform: App vs Webapp
Always track any click to the stores when you’ve the link control
Keep your WebApp open and “crawlable"
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

75. App Story - Marketing - WebApp
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Always track any click to the stores when you’ve the link control

76. App Story - Marketing - Hospital Website

77. App Story - Marketing - Hospital Website
Take advantage of an estabilished www presence

78. App Story - Marketing - Hospital Website
Take advantage of an estabilished www presence

79. App Story - Marketing - Hospital Website
Take advantage of an estabilished www presence

80. App Story - Marketing - Hospital Website
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

81. With a web Page Not just Badges and WebApp links
App Story - Marketing - Hospital Website
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

82. You will have more control on the User Agent:
Desktop TO WebApp
Mobile TO App
With a web Page Not just Badges and WebApp links
App Story - Marketing - Hospital Website
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

83. With a web Page Not just Badges and WebApp links
Better SEO results
App Story - Marketing - Hospital Website
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

84. App Story - Marketing - Hospital Website
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Same old SEO Strategies

85. Same old SEO Strategies
App Story - Marketing - Hospital Website
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

86. App Story - Marketing - Hospital Wifi
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

87. App Story - Marketing - Hospital Wifi
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Wifi Login Page

88. App Story - Marketing - Hospital Wifi
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Wifi Login Page Post Login Redirect

89. App Story - Marketing - Hospital Wifi
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Wifi Login Page Post Login Redirect
The Wifi Login Page is like Cacio on Maccheroni for an App

90. App Story - Marketing - Hospital Wifi
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Wifi Login Page Post Login Redirect
The Wifi Login Page is like Cacio on Maccheroni for an App
You can measure it accurately with public wifi IP

91. App Story - Marketing - ASO & APP Indexing
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

92. App Story - Marketing - ASO & APP Indexing
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Traditional ASO: Icon, Screenshots, Description, Tag Keyword

93. App Story - Marketing - ASO & APP Indexing
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Traditional ASO: Icon, Screenshots, Description, Tag Keyword
App Indexing

94. App Story - Marketing - ASO & APP Indexing
Competitor keyword analysis
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

95. App Story - Marketing - ASO & APP Indexing
Keyword ranking
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

96. App Story - Marketing - ASO & APP Indexing
Monitor your ranking in your Category
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

97. App Story - Marketing - SMM & PR
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

98. An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
App Story - Marketing - Offline Events
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

99. An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
App Story - Marketing - Offline Events
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

100. App Story - Marketing - Offline Events
Monitoring offline events download with hourly ranking
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

101. App Story - Marketing - Offline&Online Media with no €
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

102. App Story - Marketing
You don’t have to create a marketing strategy for your App, but for your Business Model
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounderPhoto by: Lukasz Szmiegiel

103. App Story - Marketing
You don’t have to create a marketing strategy for your App, but for your Business Model
WebApp
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounderPhoto by: Lukasz Szmiegiel

104. App Story - Marketing
You don’t have to create a marketing strategy for your App, but for your Business Model
WebApp
Hospital Wi-Fi
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounderPhoto by: Lukasz Szmiegiel

105. App Story - Marketing
You don’t have to create a marketing strategy for your App, but for your Business Model
WebApp
SMM & PR
Hospital Wi-Fi
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounderPhoto by: Lukasz Szmiegiel

106. App Story - Marketing
You don’t have to create a marketing strategy for your App, but for your Business Model
WebApp
SMM & PR
Offline & Online Media
Hospital Wi-Fi
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounderPhoto by: Lukasz Szmiegiel

107. App Story - Marketing
You don’t have to create a marketing strategy for your App, but for your Business Model
WebApp
SMM & PR
Offline & Online Media
Hospital Wi-Fi
Offline Events
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounderPhoto by: Lukasz Szmiegiel

108. App Story - Marketing
You don’t have to create a marketing strategy for your App, but for your Business Model
WebApp
SMM & PR
Offline & Online Media
Hospital Wi-Fi
ASO & APP Indexing
Offline Events
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounderPhoto by: Lukasz Szmiegiel

109. App Story - Marketing
You don’t have to create a marketing strategy for your App, but for your Business Model
WebApp
Hospital Website SMM & PR
Offline & Online Media
Hospital Wi-Fi
ASO & APP Indexing
Offline Events
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounderPhoto by: Lukasz Szmiegiel

110. App Story - Marketing
You don’t have to create a marketing strategy for your App, but for your Business Model
Out of Home Marketing
WebApp
Hospital Website SMM & PR
Offline & Online Media
Hospital Wi-Fi
ASO & APP Indexing
Offline Events
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounderPhoto by: Lukasz Szmiegiel

111. App Story - Marketing
You don’t have to create a marketing strategy for your App, but for your Business Model
Out of Home Marketing
WebApp
Hospital Website SMM & PR
Offline & Online Media
Hospital Wi-Fi
ASO & APP Indexing
Offline Events
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounderPhoto by: Lukasz Szmiegiel

112. App Story- Measure
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

113. App Story- Measure
Measure what is measurable and make measurable what is not
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

114. App Story - Measure
When you measure an App work on 3 levels
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

115. App Story - Measure
When you measure an App work on 3 levels
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

116. App Story - Measure
When you measure an App work on 3 levels
APP STORE
ANALYTICS
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

117. App Story - Measure
When you measure an App work on 3 levels
APP STORE
ANALYTICS
APP
ANALYTICS
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

118. App Story - Measure
When you measure an App work on 3 levels
APP STORE
ANALYTICS
APP
ANALYTICS
CUSTOM
ANALYTICS
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

119. App Story - Measure - App Store Analytics
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

120. Your Distribution Channel is the focus
App Story - Measure - App Store Analytics
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

121. Your Distribution Channel is the focus
Try to link report to marketing activities
App Story - Measure - App Store Analytics
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

122. Your Distribution Channel is the focus
Try to link report to marketing activities
Use always campaign tracking links
App Story - Measure - App Store Analytics
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

123. App Story - Measure - App Store Analytics
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

124. App Story - Measure - App Store Analytics
Offline Events
Offline & Online Media
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

125. App Story - Measure - App Store Analytics
Offline Events
Offline & Online Media
SMM & PR
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

126. App Story - Measure - App Store Analytics
Offline Events
Offline & Online Media
Out of Home
SMM & PR
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

127. App Story - Measure - App Store Analytics
Offline Events
Offline & Online Media
Out of Home
Offline Events
SMM & PR
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

128. App Story - Measure - App Store Analytics
Hospital Website
Hospital Wi-Fi
Offline Events
Offline & Online Media
Out of Home
Offline Events
SMM & PR
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

129. App Story - Measure - App Store Analytics
Treat your App Store page as a Pre-Conversion Page
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

130. App Story - Measure - App Store Analytics
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Measure your Store Conversion Rate

131. App Story - Measure - App Store Analytics
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Measure your Store Conversion Rate

132. App Story - Measure - App Store Analytics
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Measure your Store Conversion Rate

133. App Story - Measure - App Store Analytics
Compare your
Distribution Channels
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Measure your Store Conversion Rate

134. App Story - Measure - App Store Analytics
Dig down and down… You could find ancient treasures: Keywords
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

135. App Story - Measure - App Store Analytics
Dig down and down… You could find ancient treasures: Keywords
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

136. App Story - Measure - App Store Analytics
Dig down and down… You could find ancient treasures: Keywords
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

137. App Story - Measure - App Store Analytics
DOWNLOAD RETENTION
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

138. App Story - Measure - App Store Analytics
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

139. App Story - Measure - App Store Analytics
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

140. App Story - Measure - App Store Analytics
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

141. App Story - Measure - App Store Analytics
On GP it’s essential to answer and interact with reviews
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

142. App Story - Measure - App Store Analytics
On GP it’s essential to answer and interact with reviews
H2H Marketing:
Answer to 1 to Inform 100
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

143. App Story - Measure - App Store Analytics
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

144. App Story - Measure - App Store Analytics
GP provides more quantitative informations compared to Apple
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

145. App Story - Measure - App Store Analytics
Apple provides more flexibility in terms of segmentations and date intervals
GP provides more quantitative informations compared to Apple
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

146. App Story - Measure - App Store Analytics
Apple provides more flexibility in terms of segmentations and date intervals
GP provides more quantitative informations compared to Apple
GP let you be closer to your audience as you can answer to reviews
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

147. App Story - Measure - App Analytics
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

148. App Story - Measure - App Analytics
Fix your KPIs According to your Business Plan
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

149. App Story - Measure - App Analytics
Fix your KPIs According to your Business Plan
Not Page Tracking is Event Tracking
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

150. App Story - Measure - App Analytics
Fix your KPIs According to your Business Plan
Not Page Tracking is Event Tracking
There aren’t magic formulas
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

151. App Story - Measure - App Analytics
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

152. App Story - Measure - App Analytics
KPI: Unique (Daily) Users as we need long life cycle of the App
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

153. App Story - Measure - App Analytics
KPI: Unique (Daily) Users as we need long life cycle of the App
Similar to the Web Analytics, but more accurate
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

154. App Story - Measure - App Analytics
KPI: Unique (Daily) Users as we need long life cycle of the App
Similar to the Web Analytics, but more accurate
Smartphones are the real Personal Computers
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

155. App Story - Measure - App Analytics
KPI: Unique (Daily) Users as we need long life cycle of the App
Similar to the Web Analytics, but more accurate
Smartphones are the real Personal Computers
App IDs not cookies
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

156. App Story - Measure - App Analytics
KPI: Providers
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

157. App Story - Measure - App Analytics
KPI: Providers
Try to understand the context during the App usage
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

158. App Story - Measure - App Analytics
KPI: Providers
Try to understand the context during the App usage
Analytics reports are nothing without analysis
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

159. App Story - Measure - App Analytics
This is your analytics software
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

160. App Story - Measure - App Analytics
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

161. App Story - Measure - App Analytics
But Analysts are the real Heroes
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

162. App Story #1 - Measure Custom Analytics
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder

163. App Story - Measure - Custom Analytics
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Booked Medical Examinations

164. App Story - Measure - Custom Analytics
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Searches
Unique Searches

165. App Story - Measure - Custom Analytics
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Compared Analysis: Booked vs Searched

166. App Story - Measure - Custom Analytics
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Days between medical examination booked and completed

167. App Story - Measure - Custom Analytics
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Custom Analytics -> Custom Segmentations

168. App Story - Measure - Custom Analytics
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Days between medical examination (for a fee) booked and completed

169. App Story - Measure - Custom Analytics
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Public Visits distance
Days between public medical examination booked and completed

170. App Story - Results
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Results (quantative) first 12 months

171. App Story - Results
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Results (quantative) first 12 months
20.000+ Download

172. App Story - Results
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Results (quantative) first 12 months
20.000+ Download
50.000+ Unique User on the WebApp

173. App Story - Results
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Results (quantative) first 12 months
20.000+ Download
50.000+ Unique User on the WebApp
20.000+ Registered Users

174. App Story - Results
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Results (quantative) first 12 months
20.000+ Download
50.000+ Unique User on the WebApp
20.000+ Registered Users
25.000+ Booked Medical Visits

175. App Story - Results
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Results (quantative) first 12 months
20.000+ Download
50.000+ Unique User on the WebApp
20.000+ Registered Users
25.000+ Booked Medical Visits
200.000+ Searches

176. App Story - Results
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Results (qualitative) first 12 months

177. App Story - Results
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Paid Medical Visits 50%+ vs Public Health Visits
Results (qualitative) first 12 months

178. App Story - Results
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Paid Medical Visits 50%+ vs Public Health Visits
Results (qualitative) first 12 months
+++CUP Productivity+++

179. App Story - Results
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Paid Medical Visits 50%+ vs Public Health Visits
Results (qualitative) first 12 months
+++CUP Productivity+++
Paid Medical Visits via Cup 30%+

180. App Story - Results
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Paid Medical Visits 50%+ vs Public Health Visits
Results (qualitative) first 12 months
+++CUP Productivity+++
Paid Medical Visits via Cup 30%+
No show 1% (Hospital 4% - National 10%)

181. App Story - Results
An App Story – Paolo Zanzottera - @Zanzottera – #TheInbounder
Paid Medical Visits 50%+ vs Public Health Visits
Results (qualitative) first 12 months
+++CUP Productivity+++
Paid Medical Visits via Cup 30%+
No show 1% (Hospital 4% - National 10%)
Before: my mom booked medical examination for me, now I book them for her

182. GRACIAS
#theinbounder
@zanzottera
PAOLO ZANZOTTERA