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TRUTHful Stories: The 5 Keys to Compelling Brand Content

Melanie Deziel - The Inbounder Global Conference 2018

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TRUTHful Stories: The 5 Keys to Compelling Brand Content

  1. 1. TRUTHFUL STORIES: THE 5 KEYS TO COMPELLING BRAND CONTENT Melanie Deziel @mdeziel
  2. 2. #theinbounder
  3. 3. SHOW TELL #theinbounder
  4. 4. #theinbounder
  5. 5. #theinbounder
  6. 6. TRUTH #theinbounder
  7. 7. TEACH TRUTH #theinbounder
  8. 8. BEHIND THE SCENES HISTORY DIY & HOW TO PROFILES & FEATURES DEEP DIVES TRUTH #theinbounder
  9. 9. REPUTABLE TRUTH #theinbounder
  10. 10. CORROBORATED DIVERSITY OF SOURCES EXPERIENCED & EDUCATED THIRD-PARTY DATA INFLUENCERS TRUTH #theinbounder
  11. 11. UNIQUE TRUTH #theinbounder
  12. 12. SURPRISING YOUR JOURNEY FIRST OR ONLY DIFFERENT BEST, MOST, LONGEST, BIGGEST TRUTH #theinbounder
  13. 13. TENSION TRUTH #theinbounder
  14. 14. DEBATES GOALS & ACCOMPLISHMENTS QUESTIONS RISKS STRUGGLES TRUTH #theinbounder
  15. 15. HUMAN CONNECTION TRUTH #theinbounder
  16. 16. #theinbounder
  17. 17. #theinbounder
  18. 18. #theinbounder
  19. 19. #theinbounder
  20. 20. #theinbounder
  21. 21. TEACH REPUTABLE SOURCES UNIQUENESS TENSION HUMAN CONNECTION #theinbounder
  22. 22. The importance of TRUTHand the power of authentic STORIES#theinbounder
  23. 23. THANK YOU! Melanie Deziel @mdeziel

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