#imworldEvent is the largest B2B expo-conference on digital, mobile and software solutions. Word of the first day? Innovation.

1. #IMWorldEvent

2. Word of the DAY?
First day

3. INNOVATION

4. The future of SEOThe future of SEO
is about INNOVATION

5. The SEO process
SEO
OffPage SEO
OnPage SEOKeywords
research
Competitive
Analysis

6. The future of RETAIL
is about INNOVATION

7. …and SMARTNESS

8. Future Retail is DIGITAL
and full of SOCIAL MEDIA

9. How BRANDS should catch
and keep
DIGITAL SHOPPER?

10. by offering a DIFFERENT
and ENGAGING
shopping experience.

11. …but…HOW?

12. give clients an ONLINE
PERSPECTIVE
on what is in store.

13. QR Codes
as a
CODE
ON PRODUCTS
as a
DISCOUNT
as an
COMPETITIVE
ADVANTAGE
•online information about products
•online reviews from other customers
•play music online that is relevant for the product

14. The future of CONSUMER
ENGAGEMENT
is about INNOVATION

15. on an EMOTIONAL LEVEL 

16. Create HUMAN
VALUE ONLINE
to rise sales.

17. TAKE ACTION
Create stories
that drives people to

18. People don’t buy what
YOU DO, people buy what
YOU’RE SAYING
Warren Knight
#IMWorldEvent

19. Being BETTER is
nothing.
Being DIFFERENT is
everything.

20. Why?
better is always good…
OR NOT?

21. Life is not perfect, so perhaps in a
perfect world, better product would
always win.
But in our world, being better it
doesn’t mean anything.
Life is not perfect, so perhaps in a perfect world,
better product would always win.
But in our world, being better it doesn’t
mean anything.

22. Engage people on an
EMOTIONAL LEVEL
because…

23. this might be a great
opportunity for your brand to
become
A FIRST-MINDER.

25. Consumers think categories,
but they usually express their
category choice in terms of
brands.

26. so…

27. Think different, without
boudaries, and become the
visible brand face of your
category.

28. First brand that creates human
value online and gets into
consumer’s mind is almost
always THE WINNER.

29. Madalina Balaban
Social Media Executive for We>BuzzCorp
www.facebook.com/balan.madalina.16
www.twitter.com/guide2dream