Tom is the EVP, Head of Innovation for Zenith Media. His role is to understand new technology, behaviors and platforms and ideate and implement solutions for clients that take advantage of the new opportunities. Tom is also voted the #1 voice in marketing by LinkedIn with over 600,000 followers on the platform. He is is also one of the 30 people to follow on Twitter by Business Insider & the top two people in advertising to follow by FastCompany. As industry provocateur and commentator on the future of marketing and business, he is a columnist for the Guardian, TechCrunch and Forbes and frequent contributor to GQ, Ad Age, Wired, AdWeek, Inc and Digiday. He features on Global TV as a regular guest on i24News is “Cutting Edge” section. Tom is currently working on a commissioned book titled Digital Darwinism. Abstract: Advertising for the Post Digital Age 8 Themes to understand the future in the context of the past, a way to rethink advertising around new possibilities, not adapt thinking from the past.

1. Tom Goodwin -
EVP, Head of Innovation - Zenith
Advertising for the Post Digital Age

2. What at great time to
work in Marketing

10. Lets be excited.
Let’s rethink not bolt on.

11. •Hello.
•3 Bits of Context.
•The Pendulum
•6 Trends that Matter.
Today:

12. A good time to have a debate in Media

16. Everything is changing!

25. And Changing Faster!!!

28. So why are most things the
same?

30. 1) Context
3 Things To Know

31. It’s Not The Digital World

32. !32
70 Ish

33. 40 Ish

34. 18

35. 14

38. 2) Mid Digital Age

39. Pre Digital Age

40. Post Digital Age

41. Generally so far we’ve:
Taken old units from the past.
Fit them to a new screen.
Measured what’s easiest to measure. Not what matters most.

43. 3) Overload

44. !44
We Now Have 31 Hours in a Day?

45. !45
More stuff than ever
Media Reder Report, 2016

46. !46
And more…………
Media Reder Report, 2016

47. !47

48. Nobody is Bored.
Be Empathetic.

49. 3) 8 Trends
To inspire

50. 1) Lines Blur

54. Social Media?
Podcasting / Radio?
TV / Video?
TV / Movie?

55. 2) New “channels”, all digital

63. Programmatic gets smarter.
Contexts not Audiences.
Sequential Flow

64. 3) Reality Blends

65. Magic Leap

66. Smartphone
AR

68. Bridges Between Online and Off.

69. QR Codes

71. Image Recognition

72. Devices Get More Personal.
And now the Internet becomes immersive and personal.

73. Every surface becomes Shoppable
And attributable

74. Voice Can Be A Bridge

75. 4) Mobile Behaviors

78. Threading

79. 5) Simplicity Wins

86. 6) Short-termism

88. Obsession with showing success
not creating it.

89. 7) Advertising Scarcity

94. ‹#›
Influencer Marketing

95. Content Marketing

96. 8) I’m Not Talking About AI

97. Many strands to AI, underpins
everything here.

98. Not that much is changing
But rethink everything
Take Out 1

99. Be excited.
Be curious about technology
but obsessed with people.
Take Out 2