Presentation of Chris Jackman, VP Global Levi's Brand Marketing during the BAM Marketing Congress on 5th Dec 2019 in Brussels Expo.
Upon joining the Levi’s® Brand team in 2013, Chris teamed with Jennifer Sey (CMO) to drive the launch of the Live in Levi’s® campaign. Notable for reconnecting the brand with its optimistic spirit that fans around the world have loved about the Levi’s® Brand for decades, Live in Levi’s® is entering its sixth season of celebrating peoples’ favorite memories in their Levi’s® jeans. In 2017, Jackman and team launched the global hit “Circles,” one of Youtube’s top 10 ads that year.
29. TO WIN WITH YOUTH, WE NEED TO BREAKTHROUGH
WITH SUSTAINABILITY
29
94%
agree
72%
Gen Z Agree
Are willing to spend more
on sustainable fashion
Want companies to address urgent
social & environmental issues
Gen Z…
Will go out of their way to
buy products from
companies doing good
6 out of 10agree
37. 1982 – Levi’s first corporate donation to Kaposi Sarcoma clinic to fight AIDS
1983 – Support groups for HIV+ employees are formed at our headquarters.
1987 – Levi’s participates in SF AIDS walk
1992 – 1st Fortune 500 company to offer full medical benefits to unmarried partners
2003 – Expanded non-discrimination protected classes to include transgender
employees
2007 – Supported Apparel Lesotho Alliance to Fight AIDS to address AIDS in factories
2007 – Only corporation in California to file an amicus brief with California Supreme
Court to support same sex marriage
2015 – Levi’s joined by hundreds companies to support same-sex marriage
2000s – Levi’s celebrates Pride annually around the globe
LGBTQ Rights
39. PROBLEM: MUSIC EDUCATION
With funding for music education on
the decline, young people across the
globe are losing the opportunity to
express themselves through music.
40. LEVI’S MUSIC PROJECT
LAUNCHES IN 2015
Artists including Alicia Keys,
Skepta, Snoop Dogg, Rosalía,
SZA, Milky Chance, Justin
Timberlake and many more have
partnered with Levi’s® to give
back to their communities
through music education
49. “I SHAPE MY WORLD” CAMPAIGN
WORLD
SHAPE
MY
I
More than 40 collaborators from
around the world, including women
from India, Mexico, Russia,
Thailand, Turkey, the United States,
and more.