Fourth session of the Web2LLP online training course on web strategies and maximising the social media presence of Lifelong Learning Projects. Topic: Sharing online content Author: Alberto Nantiat (ENZO B) Website: http://www.web2llp.eu/training/online-session-4-curation-copyright

1. This project was financed with the support of the European Commission. This presentation is the sole responsibility of the
author and the Commission is not responsible for any use that may be made of the information contained therein.
http://www.web2llp.eu
Introduction to content curation
Alberto Nantiat
ENZO B

2. Content curation
• identify, organise, and share the best and most
relevant content on a specific topic or issue online
• information overload content curation
• not a replacement of your content
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3. Types of curation
• Many classifications: action, output, aim, etc.
See a classification of the tools by Robin Good:
http://www.mindmeister.com/55395228/the-news-and-content-curation-tools-universe
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4. Curation is not republishing
• Curation makes sense only if it provides a really good
quality filter that can replace the need to consult
different sources.
• The key element is the expertise and focus of the
curator, and the topic that he has selected.
• Curation is an effective means to build a strong
relationship with a tribe of passionate niche users to
be involved
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5. A good content curator…
• … always keeps in mind the audience and focus of
his/her channel
• … re-thinks and modifies titles, descriptions, ecc.
• ... formats and personalises his/her contents
• … highlights text to help the reader
• … add an introduction and metadata to the content
• ... verifies the sources and always gives credit
• … shares, discusses, suggests, entrusts
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6. Content curation, copyright & fair use
12 Best practices from Curata
– Reproduce only small portions of the source content
– Always give credit and link to the source
– Provide your contribute: retitle, comments, etc.
Common sense approach to copyright (Socialfresh)
– Always Ask First
– Quoting News and People
– Creative Commons
– Are You Helping Them?
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7. Tools - Diigo
• Highlighting, sticky notes on web pages
• Bookmarking & Saving
• Search and share
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8. Tools – Paper.li
• publishing platform: topic based newspaper
• Daily automatic publication
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9. Tools – Scoop.it
• publishing platform: topics, contents, interactions
• scoop and rescoop content
• Community
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10. Other tools
… and tons more. Among the most used:
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Quora Storify Zite List.ly
Bundlr Pearltrees Eqentia Trap.it
Delicious Netvibes Pinterest Percolate

11. This project was financed with the support of the European Commission. This presentation is the sole responsibility of the
author and the Commission is not responsible for any use that may be made of the information contained therein.
http://www.web2llp.eu
Strategy for content curation
Alberto Nantiat
ENZO B

12. Check our resources
3 Handbooks
Video showcases
Tutorials
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13. Strategy for content curation
• First question is: does curation fit well in your
communication plan?
• A few factors worth considering:
• Some choices to make
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 Goals  Audience  Time
 Type of curation  Tool(s)  Topic (focus)

14. Before starting be sure to…
• Identify your audience
• Focus your content sharing
• Curate content that is of impeccable quality
• Curate consistently
• Brand yourself, not your company
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15. How to pick the right tool
Things to consider:
 The Inputs (data source the tool can access)
 The Organization (how the tool let me organise the
content)
 The Venue (how and where the content is shared)
Have you decided? Have a try at similar tools too!
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16. Curate your content in 3 steps
1) Discovery
It is the stage in which you search the Web for
content on your topic
Ideas:
 aggregators
 other people’s curation channels
 online newspapers and magazines
Tip: find good sources and follow them
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17. Curate your content in 3 steps
2) Analysis
It is the stage where you decide if something is
actually worthy of sharing
You don’t need metrics: it’s your channel.
Tips:
establish some general criteria/requisite
quality information
“the less is more”
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18. Curate your content in 3 steps
3) Curation
It is the stage where you actually share the content
Tips:
add value: commentary, insight
gives credit where credit is due
vary your content types
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19. Useful links
Introduction
http://infografiche.com/web-marketing/content-curation-definizione-infografica/
http://www.eliacaponi.it/content-curation/
Content curation Manifesto
http://www.rohitbhargava.com/2009/09/manifesto-for-the-content-curator-the-next-big-social-
media-job-of-the-future-.html
Content Curation World (By Robin Good)
http://curation.masternewmedia.org/
http://www.masternewmedia.org/it/content-curation-perche-il-curatore-di-contenuti/
http://www.masternewmedia.org/it/online-content-curation-la-strategia-per-ottenere/
http://www.masternewmedia.org/it/content-curation-come-distinguere-i-veri-curatori/
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20. Useful links
Lists and Classifications
http://www.mindomo.com/view?m=2bbb4d3b0995449e9160de4455ad4f2b
http://www.youbrandinc.com/ultimate-lists/ultimate-list-content-curation-tools-platform/
Copyright
http://www.contentcurationmarketing.com/content-curation-copyright-ethics-fair-use/
Content curation and SEO
http://www.bruceclay.com/newsletter/volume112/seo-friendly-content-curation.htm
http://www.curata.com/files/webinar-slides-ama-seo.pdf
http://www.publishthis.com/files/2013/04/PublishThis-and-Bruce-Clay-Case-Study.pdf
https://www.youtube.com/watch?v=Td5tKCZz5x8
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21. Useful links
Content curation and Semantic Web
http://www.firstmonday.org/ojs/index.php/UC/article/view/4716/3679
Build a social media strategy
http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/
http://www.marketwire.com/getattachment/knowledge_Sharing/White_Papers/7_Steps_to_a_S
uccessful_Social_Media_Strategy/Website_WhitePaper_7StepsToSuccessfulSMStrategy.pdf
Content curation and Journalism
https://online.journalism.utexas.edu/2012/papers/Katarina.pdf
http://mashable.com/2011/03/10/curation-journalism/
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22. Thank you!
http://www.web2llp.eu/
@Web2LLP
http://groups.diigo.com/group/web2llp
Alberto Nantiat – alberto.nantiat@gmail.com