Web2LLP Workshop, Coventry, 8 November 2013
Using Social Media to Foster Collaborative Work in Multi-Disciplinary Cross-Border Projects
Auhtors: Jun Song and Sally Reynolds
1. Coventry
7th/8th
November
2013
Social
media:
Choosing
the
Most
Successful
Tools
Using
Social
Media
to
Foster
CollaboraFve
Work
in
MulF-‐
Disciplinary
Cross-‐Border
Projects
Presenter:
Richard
Moreau
This
project
was
financed
with
the
support
of
the
European
Commission.
This
publica>on
is
the
sole
responsibility
of
the
author
and
the
Commission
is
not
responsible
for
any
use
that
may
be
made
of
the
informa>on
contained
therein.
h5p://www.web2llp.eu
2. Personal
background
Delivered
the
online
webinars
on
social
media
for
the
Web2LLP
project
Master
in
“Learning
and
development
in
mul>cultural
and
mul>lingual
context”
Par>cipated
to
transla>on
of
the
handbook
from
the
Web2LLP
project
French
teacher
as
a
foreign
language
3. Menu
of
the
day
Starters
WHICH
TOOLS:
Which
tools
to
use
in
order
to
improve
your
dissemina>on?
Main
courses
BLOGS:
What
is
it?
Efficiency?
TWITTER:
What
is
it?
How
to
use
it?
Which
advantages?
FACEBOOK/GOOGLE+:
What
is
it?
How
to
use
it?
LINKEDIN:
What
is
it?
How
to
use
it?
Desserts
CURATION:
What
is
it?
How
to
use
it?
4. Reaching
your
target
group
YOU
Blogs
Facebook/
Google
+
Twi5er
LinkedIn
CuraFon
TARGET
GROUP
5. Blogs
Which
tools
Disseminate
news
of
your
project
CIRCLES
OF
TRUST
Post
some
informa>on
on
which
the
community
can
react
Personal
media
tools
Project
community
P
it!
Personal
page
YOU
Email
Personalised
tasks
bar
Share
the
material,
download
and
comment
on
the
presenta>ons
of
others
Reach
a
larger
audience
Adapted
from
ScoR
Leslie
(2008)
Slides
sharing
websites
Open
community
6. Which
tools
WEB
APPLICATIONS
P
CONTENT
SHARING
it!
INFORMATION
SHARING
SOCIAL
NETWORKS
Adapted
from
T.
Arina
(2010)
7. A
blog,
what
is
it?
Space
for
expression
Online
newspaper
Project
ac>vi>es
,
ideas
sharing
and
invita>on
to
comments
Collabora>ve
space
Exchange
of
links
Collabora>ve
pla]orm
in
the
project
or
to
share
the
project
with
the
outside
world
BLOG
8. Efficiency
of
a
blog
SUBJECT:
What
is
important?
DISSEMINATION
OF
THE
SUBJECT
Efficiency
of
a
Blog
AUDIENCE
:
beyond
the
bloggers
PRESENTATION
OF
THE
SUBJECT
INTERFACE
OF
THE
USER
9. TWITTER
Hashtag
(#)
+
word
or
person
Brief
messages,
(tweets):
140
characters
max
Overview
of
all
the
persons
linked
to
your
account
Instant
messages
Interested
people
become
your
followers
Follow
the
people
who
interest
you/are
relevant
to
your
project!
10. Using
Twi5er:
which
advantages?
Impact
on
the
projects
which
use
Twi5er:
be5er
disseminaFon,
real
Fme
informaFon
ReducFon
to
the
essence
of
the
content
of
the
tweet
WEB2LLP
on
Twi5er
Hashtag
(#)
(short
lifeFme)
to
follow
the
informaFon
11. GOOGLE
+
and
FACEBOOK
Sharing
the
life
of
your
project
through
pictures,
videos,
updates…
Improving
the
disseminaFon
of
your
project
Measure
your
interacFon
with
your
target
audience
InviFng
people
to
events
organised
by
the
project
Pueng
in
contact
people
with
same
interests
for
the
project
PromoFng
an
acFvity
with
pages
or
groups
Chronology
of
events
Chat
or
private
messaging
(group
opFon
FB)
12. Groups
and
pages:
differences
GROUP
PAGE
Exchange/chat
direct
between
members
Official
Be5er
for
small
audience
Showcase
of
the
project
QuesFons
to
the
group
Be5er
for
a
larger
public
Open
to
all
Open
or
closed
“Likes”
go
to
your
acFviFes
Virtual
gathering
of
people
around
a
common
topic/theme
Ads
13. Finding
professionals
interested
in
your
project
LINKEDIN
Detailed
informaFon
of
the
project
Geeng
the
best
out
of
your
professional
network
Increasing
visibility
of
the
project
and
its
products
ParFcipaFng
in,
or
creaFng
groups
of
discussions
Obtaining
precise
informaFon
on
the
other
collaborators
14. Groups
and
pages:
differences
GROUP
PAGE
Precise
defined
themes
Find
answers
Public
informaFon
of
the
project
on
LinkedIn
Share/establish
contacts
Join
other
groups
Establishing
your
posiFon
as
a
specialist
Projects
add
other
projects
Open
or
restrained
access
Announce
updates
Discuss
Customizable
Connect
it
to
other
social
media
profiles
15. To
sum
up
Most
popular
social
media
More
personal
aspect
Very
customizable
Can
be
used
for
publicity
Offer
open
or
private
conversaFons
Professional
look
Brief,
precise
Good
to
develop
a
network
Can
focus
on
one
type
of
audience
or
subject
Can
be
used
for
publicity
Offer
open
or
private
conversaFons
Shorter
lifeFme
25. Main
tools
of
online
content
curaFon
ONLINE
CURATION
TOOLS!
Adapted
from
hRp://www.curatecontent.com/cura>on-‐for-‐
educa>on/content-‐cura>on-‐tools-‐iteachu-‐2/
26. REFERENCES
from
ScoR
Leslie
(2008):
hRp://www.edtechpost.ca/wordpress/
2008/06/18/my-‐ple-‐diagram/
T.
Arina
(2010),
Social
Media
hRp://www.netpublic.fr/tag/cura>on/
www.sociallyengagedmarke>ng.com
hRp://jobtrakr.com/2012/05/11/networking-‐your-‐
way-‐into-‐a-‐new-‐job/
hRps://plus.google.com/photos/
111683641362169368635/albums/
5360511690285552193?banner=pwa
hRp://www.curatecontent.com/cura>on-‐for-‐
educa>on/content-‐cura>on-‐tools-‐iteachu-‐2/
www.web2llp.eu
www.facebook.com
www.twiRer.com
www.linkedin.com
www.paper.li
www.pinterest.com
www.scoop.it
www.diigo.com
27. Improving web strategies & maximizing social media presence of LLP projects
Web2LLP
Workshop
Session
2
-‐
Choosing
the
Most
Successful
Tools
Introduc@on
Federico
Fragasso
Pixel
This
project
was
financed
with
the
support
of
the
European
Commission.
This
publica:on
is
the
sole
responsibility
of
the
author
and
the
Commission
is
not
responsible
for
any
use
that
may
be
made
of
the
informa:on
contained
therein.
h"p://www.web2llp.eu
28. Improving web strategies & maximizing social media presence of LLP projects
Why
use
social
media
tools?
29. Improving web strategies & maximizing social media presence of LLP projects
Why
use
social
media
tools?
• Offer
a
channel
to
spread
informa@on
about
project
results
(data,
products
etc.)
30. Improving web strategies & maximizing social media presence of LLP projects
Why
use
social
media
tools?
• Offer
a
channel
to
spread
informa@on
about
project
results
(data,
products
etc.)
• Facilitate
the
involvement
of
Target
Groups,
making
project
results
more
accessible
and
sharable
31. Improving web strategies & maximizing social media presence of LLP projects
Why
use
social
media
tools?
• Offer
a
channel
to
spread
informa@on
about
project
results
(data,
products
etc.)
• Facilitate
the
involvement
of
Target
Groups,
making
project
results
more
accessible
and
sharable
• Help
maximizing
the
impact
of
the
project
on
Target
Groups
32. Improving web strategies & maximizing social media presence of LLP projects
Why
use
social
media
tools?
“Network
Effect”
>
Mul@pliers
of
Informa@on
33. Improving web strategies & maximizing social media presence of LLP projects
Why
use
social
media
tools?
“Network
Effect”
>
Mul@pliers
of
Informa@on
34. Improving web strategies & maximizing social media presence of LLP projects
Why
use
social
media
tools?
“Network
Effect”
>
Mul@pliers
of
Informa@on
35. Improving web strategies & maximizing social media presence of LLP projects
Why
use
social
media
tools?
“Network
Effect”
>
Mul@pliers
of
Informa@on
36. Improving web strategies & maximizing social media presence of LLP projects
Features
of
Social
Media
Tools
37. Improving web strategies & maximizing social media presence of LLP projects
Features
of
Social
Media
Tools
38. Improving web strategies & maximizing social media presence of LLP projects
Features
of
Social
Media
Tools
Par@cipa@on
39. Improving web strategies & maximizing social media presence of LLP projects
Features
of
Social
Media
Tools
Project
Results
get
benefit
from
Target
Group
Feedback
Par@cipa@on
40. Improving web strategies & maximizing social media presence of LLP projects
Features
of
Social
Media
Tools
Project
Results
get
benefit
from
Target
Group
Feedback
Bo"om
up
Approach
Par@cipa@on
42. Improving web strategies & maximizing social media presence of LLP projects
What
to
do?
Social
networking
is
based
on
interac@on
43. Improving web strategies & maximizing social media presence of LLP projects
What
to
do?
Social
networking
is
based
on
interac@on
44. Improving web strategies & maximizing social media presence of LLP projects
What
to
do?
Social
networking
is
based
on
interac@on
Be
interested,
Get
involved,
Share
knowledge
45. Improving web strategies & maximizing social media presence of LLP projects
What
to
do?
Social
networking
is
based
on
interac@on
Be
interested,
Get
involved,
Share
knowledge
Do
not
simply
use
SM
tools
as
mono
direc@onal
channels
of
communica@on
47. Improving web strategies & maximizing social media presence of LLP projects
What
to
do?
Your
presence
on
SM
tools
should
be
constant
48. Improving web strategies & maximizing social media presence of LLP projects
What
to
do?
Your
presence
on
SM
tools
should
be
constant
49. Improving web strategies & maximizing social media presence of LLP projects
What
to
do?
Your
presence
on
SM
tools
should
be
constant
50. Improving web strategies & maximizing social media presence of LLP projects
What
to
do?
Your
presence
on
SM
tools
should
be
constant
If
used
in
inappropriate
way
SM
tools
might
reveal
unproduc@ve
or
even
“dangerous”
52. Improving web strategies & maximizing social media presence of LLP projects
What
to
do?
•
Define
results
you
aim
to
achieve
53. Improving web strategies & maximizing social media presence of LLP projects
What
to
do?
•
Define
results
you
aim
to
achieve
•
Program
frequency,
dura@on
and
intensity
of
ac@vi@es
on
SM
Tools
54. Improving web strategies & maximizing social media presence of LLP projects
What
to
do?
•
Define
results
you
aim
to
achieve
•
Program
frequency,
dura@on
and
intensity
of
ac@vi@es
on
SM
Tools
•
Define
clearly
tasks
and
roles
of
each
partner
55. Improving web strategies & maximizing social media presence of LLP projects
Web2LLP
Workshop
Session
2
-‐
Choosing
the
Most
Successful
Tools
Case
Study
-‐
The
Web2LLP
Project
Federico
Fragasso
Pixel
This
project
was
financed
with
the
support
of
the
European
Commission.
This
publica:on
is
the
sole
responsibility
of
the
author
and
the
Commission
is
not
responsible
for
any
use
that
may
be
made
of
the
informa:on
contained
therein.
h"p://www.web2llp.eu
56. Improving web strategies & maximizing social media presence of LLP projects
The
Web2LLP
Website
h"p://www.web2llp.eu
This
project
was
financed
with
the
support
of
the
European
Commission.
This
publica:on
is
the
sole
responsibility
of
the
author
and
the
Commission
is
not
responsible
for
any
use
that
may
be
made
of
the
informa:on
contained
therein.
h"p://www.web2llp.eu
57. Improving web strategies & maximizing social media presence of LLP projects
The
Web2LLP
Website
h"p://www.web2llp.eu
Creates
bridges
(reciprocal
links
or
embedding)
between
different
social
media
profiles/groups
used
in
the
framework
of
the
project,
in
order
to
achieve
“network
effects”
This
project
was
financed
with
the
support
of
the
European
Commission.
This
publica:on
is
the
sole
responsibility
of
the
author
and
the
Commission
is
not
responsible
for
any
use
that
may
be
made
of
the
informa:on
contained
therein.
h"p://www.web2llp.eu
58. Improving web strategies & maximizing social media presence of LLP projects
Specific
aims
of
the
project
59. Improving web strategies & maximizing social media presence of LLP projects
Specific
aims
of
the
project
First
stage
60. Improving web strategies & maximizing social media presence of LLP projects
Specific
aims
of
the
project
First
stage
• Search
for
valuable
resources
that
can
be
of
interest
for
Target
Groups
/
improve
partners’
knowledge
of
the
topic
• Organize,
store
and
share
this
informaPon
• Build
a
community
of
interest
around
it
61. Improving web strategies & maximizing social media presence of LLP projects
Specific
aims
of
the
project
First
stage
62. Improving web strategies & maximizing social media presence of LLP projects
Specific
aims
of
the
project
First
stage
Social
Bookmarking
Tool
https://groups.diigo.com/group/web2llp
63. Improving web strategies & maximizing social media presence of LLP projects
Specific
aims
of
the
project
Second
stage
64. Improving web strategies & maximizing social media presence of LLP projects
Specific
aims
of
the
project
Second
stage
• Collect
Good
PracPces
in
order
to
illustrate
the
Project
potenPal
to
Target
Groups
• Create
training
material
that
could
be
self-‐paced,
presented
in
an
appealing
way
and
potenPally
exploitable
aRer
the
term
of
the
project
65. Improving web strategies & maximizing social media presence of LLP projects
Specific
aims
of
the
project
Second
stage
66. Improving web strategies & maximizing social media presence of LLP projects
Specific
aims
of
the
project
Second
stage
Media
Sharing
Tool
67. Improving web strategies & maximizing social media presence of LLP projects
Specific
aims
of
the
project
Second
stage
Media
Sharing
Tool
15
Interviews
with
experienced
Project
Managers
http://www.web2llp.eu/videos
68. Improving web strategies & maximizing social media presence of LLP projects
Specific
aims
of
the
project
Second
stage
Media
Sharing
Tool
15
Interviews
with
experienced
Project
Managers
http://www.web2llp.eu/videos
27
Video
Tutorials
http://www.web2llp.eu/tutorials
69. Improving web strategies & maximizing social media presence of LLP projects
Specific
aims
of
the
project
Second
stage
Media
Sharing
Tool
15
Interviews
with
experienced
Project
Managers
http://www.web2llp.eu/videos
27
Video
Tutorials
http://www.web2llp.eu/tutorials
On-‐line
course
recordings
http://www.web2llp.eu/training/online
70. Improving web strategies & maximizing social media presence of LLP projects
Specific
aims
of
the
project
Second
stage
71. Improving web strategies & maximizing social media presence of LLP projects
Specific
aims
of
the
project
Second
stage
Slide
Repository
72. Improving web strategies & maximizing social media presence of LLP projects
Specific
aims
of
the
project
Second
stage
Slide
Repository
Power
points
of
on-‐line
course
http://www.slideshare.net/Web2LLP
73. Improving web strategies & maximizing social media presence of LLP projects
Specific
aims
of
the
project
Third
stage
74. Improving web strategies & maximizing social media presence of LLP projects
Specific
aims
of
the
project
Third
stage
• Keep
Target
Groups
updated
about
project
acPviPes
/
achievements
/
results
• Boost
the
community
of
interest
around
the
project
75. Improving web strategies & maximizing social media presence of LLP projects
Specific
aims
of
the
project
Third
stage
76. Improving web strategies & maximizing social media presence of LLP projects
Specific
aims
of
the
project
Third
stage
Microblog
h"ps://twi"er.com/Web2LLP
77. Improving web strategies & maximizing social media presence of LLP projects
Specific
aims
of
the
project
Third
stage
Microblog
h"ps://twi"er.com/Web2LLP
78. Improving web strategies & maximizing social media presence of LLP projects
Specific
aims
of
the
project
Third
stage
Microblog
h"ps://twi"er.com/Web2LLP
Blog
h"p://dica-‐lab.org/web2llp/
79. Improving web strategies & maximizing social media presence of LLP projects
Specific
aims
of
the
project
Third
stage
Microblog
h"ps://twi"er.com/Web2LLP
Blog
h"p://dica-‐lab.org/web2llp/
80. Improving web strategies & maximizing social media presence of LLP projects
Specific
aims
of
the
project
Third
stage
Microblog
h"ps://twi"er.com/Web2LLP
Blog
h"p://dica-‐lab.org/web2llp/
81. Improving web strategies & maximizing social media presence of LLP projects
Specific
aims
of
the
project
Third
stage
Microblog
h"ps://twi"er.com/Web2LLP
Blog
h"p://dica-‐lab.org/web2llp/
Rss
Feed
h"p://www.web2llp.eu/rss.xml