“We’re sorry, but we’re experiencing unusually heavy traffic. Please try later?” “Your call is important to us. Please hold on for a moment.” “We’re unable to answer your question. Please call xxx-xxx-xxxx to speak to a representative from xxx team.” These are some of the most cringe-worthy phrases customers experience during their purchase cycles. If your company is heavy on these responses, you’re doing it wrong! If your business has customers (remember they’re people), if they aren’t treated like real people, the business will soon fade into nothingness. Customers remember how they’re treated a lot longer than they remember the price/product and if they call your customer service to get poor responses, chances are they won’t complete their purchase or use your product further if they can help it. This is not an exaggerated version of reality, it is the reality itself. Here are some stats that will shake up your customer service team for better.