1. Webtrends Optimize
Where we are and where we're going

2. Agenda
• What we do
• Where we are
– Unparalleled platform
– Full-service solution
• Where we are going
– Built-in expertise
– Optimize anything, anywhere
– Consumer-driven relevance

3. What do we do for you?
OPTIMIZE ONLINE REVENUE

4. What is the problem?
§ Increasing spend on engagement
§ Low conversion from consumer to customer
§ Difficult to earn repeat business
§ Lack of knowledge about optimization

5. Spending to (re)engage
• Ads and offers
• Social networks
• Offline advertising
• Retargeting

6. Acquisition is difficult
On average, only
3% of consumers
who visit your site
are converted to
customers.

7. Retention isn’t any easier
92% of customers
are likely to repeat
business when
expectations are
exceeded…

8. Retention isn’t any easier
Only, 17% repeat
when experiences
fall below
expectations.

9. Organizations Lack Expertise
What does a problem Should I run a split test What exactly are factors
look like? or A/B/n? and levels? Full? Partial?

10. How do we help?
• Optimize customer experiences
• Expertise to deliver results
• Segment to identify high-value customers
• Test to understand customer behavior
• Target to increase revenue and retention

11. Where we are
SOLUTION

12. Optimization Experts
Optimization Project
§ Optimization project lead § Scheduling
Consultant Manager
§ Strategy and roadmap § Resourcing
§ Campaign performance / § Workflow
KPIs
Creative Web
Specialist § Creative strategy Developer § Built-out/development
§ Asset generation § Implementation
§ Usability § QA

13. Comprehensive Platform
Site
Mobile
Social
Segmentation Optimization
Email
Targeting
Expert Services Sciences

14. Global Presence

15. Where we are going
BUILT-IN EXPERTISE

16. Not just a pretty face
• Built-in learnings by experts
• Instantly usable and valuable to marketers
• Delivers new digital insight, not data

17. Not just a pretty face
• Built-in learnings by experts
• Instantly usable and valuable to marketers
• Delivers new digital insight, not data

22. Built-in Benefits
• Grows customer expertise
• Maintains Webtrends focus on value
• Shortens turnaround for simple tests
• Increases test volume

23. Where we are going
RELEVANCE TO EVERYONE,
EVERYWHERE

24. Reaching everyone, everywhere
• Standard JS
integration for web
sites, mobile sites,…

25. Reaching everyone, everywhere
• Standard JS
integration for web
sites, mobile sites,…
• REST API extends
optimization into
mobile/tablet apps,
set-top boxes,…

26. Reaching everyone, everywhere
• Standard JS
integration for web
sites, mobile sites,…
• REST API extends
optimization into
mobile/tablet apps,
set-top boxes,…
• URL-based
optimization for ads,
email, retargeting,…

27. Reaching everyone, everywhere
• Standard JS
integration for web
sites, mobile sites,…
• REST API extends
optimization into
mobile/tablet apps,
set-top boxes,…
• URL-based
optimization for ads,
email, retargeting,…

28. Where we are going
CONSUMER-DRIVEN
RELEVANCE

29. Behavioral Scoring
• Defined set of rules that allow you to assign
value to visitors’ online activities
• “I’ve downloaded at least three articles on
health”
• “I have viewed more than 20 free articles on
travel to Alaska, and at least 10 on extreme
travel vacations”

30. Where we are going - Example
FULL SESSION SCORING

31. Rate
Session
&
Speakers/
Panelists

32. Top 5 Takeaways
• Technology enables optimization
• Optimization requires expertise in
segmentation, testing, and targeting
• Optimize all your digital touchpoints
• Consumers determine relevance
• Don’t go it alone

33. Thank You
Michael Wilson, Sr. Director of Product Marketing
Peter Crossley, Director of Architecture
michael.wilson@webtrends.com
blogs.webtrends.com
@contentmatters