1. Tweets for Treats Campaign Reviews

2. Objectives
To support the launch of ITC Grand Chola on social
platforms
To create a Social Media Buzz for ITC Grand Chola
To reach out to our Target audience and give them an
opportunity to try ITC Grand Chola and its facilites
via a free Treat
Bring imagination to life by giving a chance to
experience the grandeur

3. Timeline
Contest Dates: 10th October to 28th November,2012
IndiBloggers Meet : 27th October,2012

4. Mechanics of the campaign
Microsite development with the feature to share Pre
generated tweets and posts about ITC Grand Chola on
Facebook and twitter profiles of the users
Promotion of the hashtag ‘#TweetsforTreats’ to generate
an online property for ITC Grand Chola
A video to introduce Tweets for Treats campaign and its
flow

5. Campaign User Flow
Promoted Tweets, Social Users land onto the Tweet is published on user's
Media Releases to drive Microsite, view how-to video; behalf from the Microsite
traffic to the microsite; Allow application itself; API integration for real
Facebook Ads commence permissions and participate time display
Real-time increase in the
Users expected to return to Referral traffic via user's Glory counter on the
the microsite to tweets redirected to Microsite microsite, a hidden treat or a
tweet/retweet again by which where they too are expected milestone treat unlocked and
they get to win treats to participate won at pre decided Glory
points

6. Sample Tweets & Posts

7. People spoke about ITC Grand Chola via their twitter handles

8. Good Response to Tweets for Treats in terms of likes and shares

9. 4108 views for the Tweets for Treats video on youtube

10. The IndiBlogger Meet
(27th October,2012)

11. The activity happened at ITC Grand Chola where 64 IndiBlogger
were taken through the Hotel along with a fun filled introductory
session .
Some images shared by
IndiBloggers on Twitter
during the meet

12. 13 Bloggers shared their experience on Blogs

13. Campaign Results

14. No. of Shares
8131
We achieved 10,000 overall
shares as was the aim of the
contest
1869
Tweets Facebook Shares

15. Twitter Followers
A gain of 255 followers in the span of the contest

16. Interactions
Users who interacted the most with us with Retweets and Replies

17. Increase in the overall page interaction with Retweets to 17.29 % of
our Tweets increasing the reach of the brand

18. And We Trended
Both @ITCGrandChola and
#TweetsForTreats trended on 27th
October’2012

19. Media Coverage

20. An article on Social Samosa on 27th
October,2012 covering the campaign
An article on Lighthouse Insights on 27th
October,2012 speaking about campaign
positives

21. An article on Lighthouse Insights on 17th
October,2012 covering the campaign

22. Final Round-up
Desired buzz generated on Social Media platforms with
a good promotion and visibility to services and
facilities of the Hotel
People appreciated the campaign and acknowledged
the same via Tweets
We successfully trended on the day of IndiBlogger
meet
Great coverage on major Social Media review website
and blogs of prominent bloggers

23. Learnings
Microsite proved to be a great source to fetch good
results and get the desired media coverage
Use of pre generated tweets/posts should be avoided to
leave space for genuine feedback from the participants
Terms & conditions should be designed to get
participation from relevant Target Audience instead of
SM contest junkies