The document discusses how to nurture thought leaders within a company. It defines a thought leader as an employee who others recognize as an expert in their field and seek out for help. Thought leaders are vital for company survival as most business prospects now do online research first. There are four core components to developing employee thought leaders: employee engagement, educational content creation, social media use, and leadership growth. The presentation also covers how to capitalize on the "thought leadership funnel" to move people from aware to engaged to advocates. It provides three actions for starting the process such as defining the target market.

1. Turn Your Employees’ Expertise Into Thought Leadership
How to nurture thought leaders inside your company to attract prospects
Tuesday , December 17, 2013
Mike Agron
CEO
Executive Webinar Producer
WebAttract, LLC
mike@webattract.com
@WebinarReady
Mitchell Levy
CEO
Thought Leadership Architect
THiNKaha®
Mitchell.levy@thinkaha.com
@HappyAbout
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2. Who’s In the Audience?
A diverse audience of over 300 professionals
representing the following Industry distribution:
68% B2B
13% B2C
19% Other
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3. Mitchell Levy
Mitchell Levy
CEO
Thought Leadership Architect
THiNKaha®
Mitchell.Levy@thinkaha.com
@HappyAbout
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4. Mitchell Levy’s Background
Corporate
Ran Sun’s Supply Chain e-Commerce ($3.5B)
E-Commerce Guru
Consulted 100’s of corporations, touched tens
of thousands of people
Publisher / Coach / Mentor
Published over 225 books under multiple brands
Helped create numerous experts
Thought Leader Architect
Turning employee experts into recognized
thought leaders
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5. Topics
What is thought leadership and why is it vital to your survival?
The four core components of employee thought leadership
How to capitalize on the thought leadership funnel
Jump starting and activating your employees’ influence today
Lessons learned and your turn – Ask the Experts Panel
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6. Poll #1
What Percent of Your Employees are Thought Leaders Today?
•
•
•
•
•
0%
1%
2-5%
6-25%
26% +
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7. What is thought leadership and why is
it vital to your survival?
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8. Who Is A Thought Leader?
(Mitchell Levy’s Definition)
Others RECOGNIZE you as an EXPERT in your space
and seek out your help
You are a KEY “GO-TO” person
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9. Who Is A Thought Leader?
(Mitchell Levy’s Definition)
How MANY employees are thought leaders?
At Least 60%
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10. What Makes a Thought Leader?
Evangelist
Audience
“Waiting for great content”
Unknown
Thought Leader
Expert
“Waiting to be discovered”
Content
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11. Why are Thought Leaders Vital to Your Survival?
75% of B2B do online research first
In residential real estate, it’s 90%!
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12. Four Legged Stool of Thought Leadership
Employee
Engagement
&
Activism
Books,
Webinars,
Seminars,
White Papers
Educational & Fun
Social Media
-Traditional
-Experimental
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13. The four core components of
employee thought leadership
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14. To Transform from Employee Expert to
Thought Leader You Need HELP
is for Healthy Following
is for Exceptional Execution
is for Leadership
is for Proven Platform
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15. = Healthy Following
Sought out experts with a following
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16. = Exceptional Execution
Execute Well when Speaking and Writing
Deliver on your promises to show benefits of your brand
Marcus Sheridan, Owner of River Pools
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17. = Leadership
Grow your Brand then Share the Wisdom with Others
Author books, blogs, webinars, social media, TV, radio
Jill Rowley, Social Selling Evangelist at Oracle
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18. = Proven Platform
Use a Robust Platform to Share your Thought Leadership
Stoke the fire to grow your network of followers
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19. How to capitalize on the thought
leadership funnel
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20. Thought Leader Funnel
Aware
Engaged
Future Advocate
Advocate
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21. Thought Leader Funnel
Aware
Engaged
Future Advocate
Advocate
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22. Thought Leader Funnel
1 to Many
Aware (Curious: Social Media,
Blogs, TV, Print, etc.)
1 to Many
Engaged (Attends Webinars,
Talks, Reads Content, etc.)
1 to 1
Future Advocate
(Seeks out Your Content)
Advocate (May Have Purchased, Positive
Reviews, Endorsements, Referrals)
Many to Many
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23. Jump starting and activating your
employees’ influence today
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24. Three Things to Start Your Journey Today
Define Your Target Market
Who is in your market?
What services can you deliver?
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25. Three Things to Start Your Journey Today
Befriend Other Thought Leaders
Share their thought leadership
Comment on their blogs
Re-tweet their tweets
Build your Klout Score
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26. Three Things to Start Your Journey Today
Execute Your Thought Leadership Plan
Set up Media Engagements
Write / Crowdsource books
Allocate time each day for key folks
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27. Turn Your Employees’ Expertise Into
Thought Leadership to Attract More
Prospects (aka Future Advocates)
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28. 6 Lessons Learned
1.
2.
3.
4.
5.
6.
Sales process invisible to sales and organization
Social selling is the new norm
Help employees become thought leaders to win
Define the narrow "space" of the thought leader
Every employee needs to be an evangelist
Be nice to everyone - perhaps your next advocate
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29. Poll #2
What Percent of Your Employees Will Be Thought Leaders
Tomorrow?
•
•
•
•
•
0%
1%
2-5%
6-25%
26% +
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30. To Continue the Conversation
Mitchell Levy
CEO
Thought Leadership Architect
THiNKaha®
Mitchell.Levy@thinkaha.com
@HappyAbout
THiNKaha App
http://bit.ly/t-l-b-p
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