1. TELECOM OPERATOR
MEDIA ACQUISITION SCORES
75 MILLION INTERNET USERS SCORED
• BY CROSSOVER AND DATAMINING OF THE ADVERTISER AND WEBORAMA DATA
6 OFFERS
SEGMENTATION BY OFFER
MEDIA IMPACT
75% OF INTERNET USERS ELIGIBLE
FOR A HIGH PERFORMANCE
SEGMENT
• Prepaid card
CONV/IMPRESSIONS =
X2
• Blocked flat rate
• Low costs flat rate
• Classic flat rate
• Smartphone flat rate
• ADSL box
WEBORAMA, FROM DATA TO VALUE
+110%
A
B
GROUP
NOT TARGETED
GROUP
SCORE
1

2. AMUSEMENT PARK
RETARGETING OPTIMISATION
PRODUCE SEGMENTATION AND TRANSFER VIA THE TRADING DESK
Segments defined by
SEGMENTATION AXES
DEPLOYMENT BY THE AGENCY TRADING DESK
407
RECENCY/FREQUENCY OF VISITS
THE BEST SEGMENT IS
20X MORE HIGH
PERFORMANCE
THAN THE WORST
265
DEPTH OF VISIT
Série1
100
TYPE OF PRODUCTS CONSULTED
80
44
Segm 1
WEBORAMA, FROM DATA TO VALUE
87
Base CAC 100 = internautes non qualif iés
Segm 2
Segm 3
Segm 4
Segm 5
38
Segm 6
Segm 7
2
24
Segm 8
X4

3. E-MERCHANT
MEDIA DMP
MANAGEMENT OF GRANULARITY AND DELIVERY IN REAL TIME TO APPEXUS
SEGMENTATION AXES
DEPLOYMENT BY THE AGENCY TRADING DESK
« ARTIST »
More than 100,000 artists and events
REAL TIME DELIVERY OF MORE THAN
100,000 AUDIENCE SEGMENTS IN
« VENUES »
Location
« EVENT »
Cross of « Artists », « Venues » and
date.
WEBORAMA, FROM DATA TO VALUE
3