Realtors and Real Estate professionals in general have always wondered how to use twitter for their real estate businesses. This presentation shows how to set up your twitter account, what to do and what not to do on twitter, and tools you can use for prospecting, networking and customer service for your clients in your real estate business.

1. How Businesses Use Twitter
Webinar by Atim Ukoh
Director of Social Media Webtech Dezine

2. Introduction
•Atim Ukoh
•Director of Social Media
•Real Estate experience
•Email: atim@mm4a.com
•Phone : 905-281-9500 ext 233
House Cleaning Tips
•Grab a pen and paper
•Mute to avoid feedback
•Type questions in the chat box
•Will respond to questions after the webinar or via email
•Slides would be available after the webinar (would provide link
after webinar)
•Make sure to follow us on Twitter after this webinar to get
more tips and let us know if you enjoyed the webinar.
Tweet at us: www.twitter.com/GabrielleJeans_
or
@GabrielleJeans_

3. Twitter-A-genda
• What is Twitter?
• How to set up Your Twitter Account?
• What to do on Twitter?
• What not to do on Twitter?
• Tools to use for Twitter

4. What is Twitter?
• Twitter is an online social
networking and Micro-
blogging tool.
• It allows users compose text-
based posts in 140 characters
or less
• These posts are known as
tweets
• Tweets include texts, links to
blogs, links to images, links to
videos
• Twitter helps with your SEO.

5. Set-up
• In your Browser, Type www.twitter.com

6. Fill out your information and hit the Yellow sign-up Button

7. It takes you to this sign-up page that asks you to fill out your information and Select
a Username. Then Click the Create My Account Button

8. Twitter Suggest accounts to Follow. You can follow them or skip it and click Next
Step below the page

9. You can search your interests and follow people you are interested in

10. Add Friends from your different contact lists

11. Sample Twitter Page

12. MoneyMaker Client’s Twitter Page

13. Another MoneyMaker Client’s page

14. The Twitter Cycle: Realtors  Existing Customers  New Customers
Realtors: Networking
Existing Customers: Customer Service
New Customers: Prospecting

15. Twitter Vocabulary
• Twitter Handle : a person’s username
• Follow: to subscribe to someone’s updates
• Follow back: Subscribe to updates of someone who recently started following you.
• Follower: Someone who subscribed to receive your updates
• Tweet: An update that contains 140 characters or less
• DM: Private message sent to you or you send out. Only people you follow can DM
you.
• Mention (@) : A reply using a person’s username. Example : “@kellie thanks for
coming.”
• Tweet-up : An event organized for twitter users to meet-up and network.
• Hash-tag (#) : A tool used to create conversation around a keyword.
• RT (Retweet): Sharing someone’s tweet on your timeline.

16. What to Do on Twitter?
• Search for people talking about your farm area, real estate, points of interest and
follow them. For example; Search “buy condos Toronto” “sell townhouse Oakville”
• Make sure to perform these searches weekly so you can find people to target
directly. Below is a sample potential client not happy with their current
representation.
Use Twitter to build relationships, customer service and possible prospecting as seen above

17. • Share Links, images and Videos about your farm area. Always write Keyword-Rich
posts. Example Below:
•Fill out your description with Keywords specific to your business, your number
and your website.
•Ask Questions and Answer Questions on your timeline. Twitter is a B2H
(Business-to-Human) tool
•Use URL shortening tools like TinyURL
•Tweet Information from your website (Sparingly- at least 5 links a day.)
•Tweet Information about an Open House
•When posting, keep the user in mind. Would they be interested in what you
have to say? Use catchy headlines also with Keywords specific to your business.

18. •Best times to post on Twitter are; 11am, 3pm and 8pm
•Use hash-tags (#) to specify keywords and locations in your posts.
•Design your background picture with Information about your company.

19. What Not to Do on Twitter?
•Do not spam your followers with
listings
•Do not automate Dm’s to new
followers
•Do not over-tweet
•Refrain from foul language and
abusive tweets
•Never responding to people that
reply you (it is a two-way
communication tool)

20. Tools to use for Twitter
www.nearbytweets.com The highlighted tweet is a potential client

21. www.tweetadder.com Use this tool to get followers

22. www.manageflitter.com Use this tool to un-follow people that are not
following back. Do this clean up every 3 weeks

23. www.hootsuite.com Use to Schedule tweets

24. http://www.twitter.com/search
Blackberry Users: Ubersocial, Twitter for
Blackberry
iPhone Users: Echofon, Twitterific

25. Questions
Type your questions in the chat window
OR
Email them to atim@mm4a.com
www.moneymaker4agents.com
if you enjoyed the webinar, Tweet at us
www.twitter.com/GabrielleJeans_
@GabrielleJeans_