How to use facebook to improve your real estate business.

1. How to Use Facebook to Improve
Your Real Estate Business
Webinar by Atim Ukoh
Director of Social Media
Webtech Dezine

2. Introduction
•Atim Ukoh
•Director of Social Media
•Real Estate experience
•Email: atim@mm4a.com
•Phone : 905-281-9500 ext 233
House Cleaning Tips
•There is a cheat sheet posted
•Grab a pen and paper
•Mute to avoid feedback
•Type questions in the chat box
•Will respond to questions after the webinar or via email
•Slides would be available after the webinar (would provide link after webinar)
•Make sure to like our Facebook page after this webinar to get more tips and let us know
if you enjoyed the webinar
www.facebook.com/smartagentnow

3. Have you heard of Facebook?
Facebook is a social networking service.
Facebook has over 750 million active users
According to Alexa.com, Facebook is #2

4. Webinar Terms
 Profile page – Personal Profile Page
 Fan page – Business Page
 Vanity URL – Unique URL for your Business page
 Engagement – Reaching out to clients, responding to clients and asking questions.
 Search Engines – For searching information on the web
 Optimization - the process of improving the visibility of a website in search engines.
 Long-Tail Keywords – Keywords that are more specific in nature. E.g. square one Mississauga
real estate.
 Short-Tail Keywords – Keywords are usually short, generic words relating to a site or subject.
E.g. Real Estate.
 Tagging – Including clients or other realtors in posts.

5. Do you have a Facebook Profile Page?
Do you have a Facebook Fan Page?
What is the Difference?

6. Difference
• Facebook Profile page
-Individual users.
-Post updates about your life.
-Easy to connect with family and friends
-Upload Pictures, videos of You, Your family and Interests.
-Add a friend button is discouraging to potential clients as your information is not
readily available. *Subscribe button*
-Should not be used as your business page.
•Facebook Fan page
-Indexed by search engines
-Easier Branding
-Vanity URL’s
-Engagement metrics
-Friend request approval eliminated
-Post Business information events, videos, promotions.

7. Sample Facebook Fan Page

8. MoneyMaker Client’s Fan Pages

9. 8 Step Guide to Creating Your
Facebook Fan Page

10. • Visit www.facebook.com and Click on Create a
page

11. • Choose the type of page you want to create

12. • Choose Your Business Category from the drop down menu.

13. • Fill out your Company’s information and click Get Started.

14. • Fill out your email address and click Sign up Now. If you have a Facebook account already,
it would link to the other account.
• * A confirmation email would be sent to the email you provide to get started.

15. The link you click in the email notification would bring you to a page like this

16. • Upload an Image and begin optimizing your profile.

17. Notice the image has a list of all our products and a website address to visit.

19. • Fill out your
company’s
information and
optimize.

20. Optimize
• Optimize your page to reflect your business.
• Use your long tail keywords as opposed to
short tail keywords while optimizing. Ex
“Square one Mississauga Real Estate agent”

21. • Invite Your Friends or Place ads on Facebook to get fans to
Your page. Make sure to have your link on all your web-
pages so you can obtain more fans.

22. Now What?

23. Managing Your Facebook Fan Page
• There are many products to manage Your Facebook Page. Most of them do
not have the option to use it for free. Find what works best for your
business.
• Tools
 Buddy Media – Manage Facebook presence, schedule posts, customize page look and feel.
 Vitrue – Moderates comments, targeted message to people who have liked your company
and more.
 HootSuite – Manages multiple social media channels through one dashboard. If you have an
assistant or a social media manager, this is a good tool because it allows you add contributors
and there is both a free and paid version.

24. TAKE NOTE OF THESE TIPS

25. Marketing Tips
• Optimize your Facebook fan page with keywords that are specifically for your business.
• Claim your Facebook Fan Page Vanity URL. (e.g. www.facebook.com/smartagentnow )
• Use Facebook Insights every week
• Tag other users and business pages in posts
• Connect your YouTube channel
• Ask opinionated questions
• Customize your posts (If your fans are in different cities and countries)
• Add more page administrators (if you have people working for/with you)
• Best times to post 11am, 3pm and 8pm
• Best days to post Thursday and Friday (Do not neglect posts between Saturday and
Wednesday they are equally effective)

26. Marketing Tips
• Your Facebook picture should contain contact information about your website and
what you do.
• Do not delete negative comments; it’s how you respond to them that will gain the
trust of your fans.
• Always add description to links, videos and photos you post.
• Always respond to people who reply you.
• Add your Facebook like box to your website
• When commenting on blogs, leave your Facebook link at the end of the comment.
• Post between 2-5 times a day
• Shorter characters are more visible on your client’s newsfeed. 80 characters is the
suggested amount.
• Photos and videos get more engagement.
• Post often manually as opposed to third party devices.
• Remember Facebook fans don’t buy homes, human beings do. This is why
engagement is important. Creating the fan page is only the first step.

27. Questions?
Type your questions in the chat window
OR
Email them to atim@mm4a.com
•Make sure to like our Facebook page after this webinar to get more tips and let us know if you enjoyed the webinar
www.facebook.com/smartagentnow