Realtors Do's and Dont's in Social Media

1. The
Realtor’s
Guide
to
Social
Media
WHAT
NOT
TO
DO
IN
SOCIAL
MEDIA

2. FACEBOOK
DO
NOTS

3. 0 Don’t
cut
off
wall
interactions
on
your
fan
page
or
proGile
page.
0 Don’t
like
your
own
post.
0 Don’t
share
details
about
cows
you
have
milked
on
Farmville.
0
Don’t
use
business
accounts
as
your
personal
account.
0 Don’t
add
everybody
that
sends
you
a
friend
request.
They
may
be
spammers.
0 Don’t
share
details
of
who
you
killed
in
MaGia
wars.

4. TWITTER
DO
NOTS

5. 0 Don’t
follow
and
un-­‐follow
someone
multiple
times
in
a
short
period
of
time.
0 Don’t
post
broken
links
(always
check
that
your
link
is
working
before
posting)
0 Don’t
re-­‐tweet
an
item
you
have
posted
repeatedly.
Your
account
looks
spam-­‐like.
0 Don’t
make
your
account
private.
How
will
your
potential
clients
Gind
you?
0 Don’t
spam
your
followers
with
just
listings
and
promotional
material.
Earn
the
right
to
promote
your
products
by
offering
great
information
your
potential
clients
need.
0 Don’t
send
automatic
Dm’s
to
new
followers.

6. GENERAL
SOCIAL
MEDIA
DO
NOTS.
0 Don’t
neglect
replies
–
always
thank
or
respond
to
people
who
reply
you.
0 Don’t
network
only
when
you
have
a
need.
0 Don’t
be
Salesy
100%
of
the
time.
Personalize
your
campaign.
0 Don’t
impose
your
own
opinions
(differentiate
fact
from
opinions)
0 Don’t
trash
the
competition.
0 Be
careful
about
spelling
–
always
spell
check.
0 Social
media
is
not
for
venting
about
a
horrible
day
or
a
horrible
client.
0 Don’t
intentionally
misrepresent
or
mislead
the
truth.

7. MORE
SOCIAL
MEDIA
DO
NOTS
0 Don’t
criticize
clients
on
your
accounts
0 Don’t
share
extreme
views
on
Race,
Religion
or
Politics.
Keep
it
professional.
You
never
know
what
side
your
potential
client
is
on.
0 Don’t
type
in
all
caps.

9. What
should
you
do?
0 Keep
your
message
simple.
0 Be
Interesting:
Write,
Video,
Photograph,
Share,
Give
0 Listen
to
your
audience.
0 Be
consistent
in
your
posts
(post
frequently
but
not
20
posts/hour)
0 Be
Remarkable
0 Customize
your
posts
(Facebook
allows
you
customize
by
country,
city
etc.)
0 Make
your
posts
about
your
clients.
0 Promote
in
the
right
places.
(Use
Facebook
for
photos,
twitter
for
links)
0 Reach
out
at
the
appropriate
time.
(Think
of
how
you
check
your
own
social
media.
Use
this
tactic
to
judge
when
clients
are
generally
checking)
0 For
every
promotional
tweet,
send
8
engaging
tweets
that
are
general
information
for
the
client.

10. Your
Campaign
should
be
able
to
answer
these
questions
0 Who
am
I
speaking
to
on
my
networks?
0 What
do
they
want
from
me
online?
0 What
do
I
require
them
to
do
online?
0 How
can
I
align
my
actions
with
their
requests?
0 Is
it
working?
0 How
do
I
continue
if
its
working?
0 Is
there
room
for
improvement?

11. Need
a
Real
Estate
Website?
0 Register
for
a
10-­‐day
Free
Trial
with
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12. Find
us
on
our
Social
Media
0 Facebook
0 Twitter
0 YouTube