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Can you go viral on your intranet? 
Ayesha Graves 
Intranet manager, ‘myfsb’ 
@ayemorg
Key ingredients: 
1. Content 
2. Timing 
3. Opportunity 
4. Luck! 
...sort of! 
Ayesha Graves - Intranet Manager, FSB 
@ay...
Meet Norris 
• Or #Norris 
• How it started 
• Forum – ‘my 
market’ 
• Fame! 
Ayesha Graves - Intranet Manager, FSB 
@ayem...
Norris takes off 
• Wrote a blog – 
• Created a ‘treasure 
hunt’ for Norris - 
Ayesha Graves - Intranet Manager, FSB 
@aye...
Norris takes off 
• Used Norris to launch 
our Christmas activity... 
Ayesha Graves - Intranet Manager, FSB 
@ayemorg
Norris takes off 
• ...including an advent 
calendar 
• But it wasn’t all fun 
and games – rather a 
mixture of: 
– social...
Norris takes off 
Ayesha Graves - Intranet Manager, FSB 
@ayemorg 
Fab idea. Off to stalk 
#Norris now!! 
...the advent ca...
What was the impact? 
• Encouraged people to 
interact – safe topic 
• Helped to show 
different 
functions and areas 
• H...
What was the impact? 
... and discover 
some of its key functions 
– Discussion forums 
– Document comments 
– Liking cont...
What happened next? 
• Did Norris find a new home? 
– Yes 
• Does anyone use ‘mymarket’? 
– No 
• myfsb shown consistent 
...
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9 Ayesha Graves - Can you go viral on your intranet? - Intranet Now

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9 Ayesha Graves - Can you go viral on your intranet? - Intranet Now

  1. 1. Can you go viral on your intranet? Ayesha Graves Intranet manager, ‘myfsb’ @ayemorg
  2. 2. Key ingredients: 1. Content 2. Timing 3. Opportunity 4. Luck! ...sort of! Ayesha Graves - Intranet Manager, FSB @ayemorg
  3. 3. Meet Norris • Or #Norris • How it started • Forum – ‘my market’ • Fame! Ayesha Graves - Intranet Manager, FSB @ayemorg
  4. 4. Norris takes off • Wrote a blog – • Created a ‘treasure hunt’ for Norris - Ayesha Graves - Intranet Manager, FSB @ayemorg
  5. 5. Norris takes off • Used Norris to launch our Christmas activity... Ayesha Graves - Intranet Manager, FSB @ayemorg
  6. 6. Norris takes off • ...including an advent calendar • But it wasn’t all fun and games – rather a mixture of: – social – business / staff info – intranet info Ayesha Graves - Intranet Manager, FSB @ayemorg
  7. 7. Norris takes off Ayesha Graves - Intranet Manager, FSB @ayemorg Fab idea. Off to stalk #Norris now!! ...the advent calendar was extremely popular, with hundreds of hits in those 24 days before Christmas.
  8. 8. What was the impact? • Encouraged people to interact – safe topic • Helped to show different functions and areas • Helped people to engage with the new intranet... Ayesha Graves - Intranet Manager, FSB @ayemorg “If only Norris knew he is the star of myfsb”
  9. 9. What was the impact? ... and discover some of its key functions – Discussion forums – Document comments – Liking content – #tagging Ayesha Graves - Intranet Manager, FSB @ayemorg “...as a new member of staff, found advent calendar very helpful in familiarising myself with the intranet...”
  10. 10. What happened next? • Did Norris find a new home? – Yes • Does anyone use ‘mymarket’? – No • myfsb shown consistent growth since launch – from 75% to 95% today Ayesha Graves - Intranet Manager, FSB @ayeshagk

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