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Welingkar’s Distance Learning Division
CHAPTER-09
DEPARTMENTATION
We Learn – A Continuous Learning Forum
Welingkar’s Distance Learning Division
Introduction
 Departmentation is a part of the organization
process. It involves the grouping of common
activities on the basis of a function of the
organization under a single person’s control.
We Learn – A Continuous Learning Forum
Welingkar’s Distance Learning Division
Does water flowing in a
distant mountain think
about its distance from
the ocean?
The distance between my
current position and my
desired goals is very big.
But I shall
reach my goals.
We Learn – A Continuous Learning Forum
Welingkar’s Distance Learning Division
Meaning
 Departmentation means the process by which
similar activities of the business are grouped
into units for the purpose of facilitation
smooth administration at all levels.
We Learn – A Continuous Learning Forum
Welingkar’s Distance Learning Division
Definition
 Departmentation refers to the classification of
activities on operations of an undertaking into
functionalized categories. It is created in
product wise, process-wise or area wise. It
ensures proper direction to and control on
them.
We Learn – A Continuous Learning Forum
Welingkar’s Distance Learning Division
Process of Departmentation
Identification of Fixing the scope of
Work authority and
responsibility of the
departmental heads
Analysis of details
Of each work
Entrusting the function
Description of the to a separate person
function of the who has specialized
organization. in the respective field.
We Learn – A Continuous Learning Forum
Welingkar’s Distance Learning Division
Need and Importance of Departmentation
 It increases the operating efficiency of the employees.
 It makes the executive to be alert and efficient in his
duties.
 It increases the prestige and skill of the departmental
heads.
 It makes the departmental heads efficient.
 Further expansion of the organization is possible.
 It gives advantages like facilitating budget preparation,
effective control of expenditure, attaining specialization,
better coordination etc.
We Learn – A Continuous Learning Forum
Welingkar’s Distance Learning Division
Areas of Forecasting
We Learn – A Continuous Learning Forum
control
Coordination
Securing
attention
Recognition of
local conditions
Economy
Specification
DEPARTMENTATION
Welingkar’s Distance Learning Division
Basis of Grouping Diverse Activities
Maximum Use Proper attention
Coordination Seperation
Interest Policy matter
Competition
We Learn – A Continuous Learning Forum
Welingkar’s Distance Learning Division
Basis pattern types of Departmentation
 Departmentation by Function
 Departmentation by Product or Service
 Departmentation by region or area
 Departmentation by Customers
 Departmentation by Process
 Departmentation by Time
 Departmentation by Numbers
 Departmentation by Marketing Channels
We Learn – A Continuous Learning Forum
Welingkar’s Distance Learning Division
Deparmentation by Function
Advantages:
 It is scientific and time tested method.
 It follows the principles of specialization and division of
labour
 Ensures performance control
 Preserves the importance of each of activities.
 Due weightage and prestige are given to managers and
respected
 Facilitates coordination activity within departments
 Economical, simple and easy to understand
 Helps utilization of manpower and other natural resources
We Learn – A Continuous Learning Forum
Welingkar’s Distance Learning Division
Departmentation by Function
Disadvantages:
 It makes management control work more difficult
 Increases work load and responsibility of
managers
 Does not offer scope for training for overall
development of managers
 Managers may be experts but may not
understand the problems of other departments.
We Learn – A Continuous Learning Forum
Welingkar’s Distance Learning Division
Departmentation by Product or Service
Advantages:
 Maximum utilization of personnel efficiency of
workers.
 Gaining economy in manufacturing and marketing of
products
 Better services to customers
 Profitability of each product is known.
 Proper attention is given
 New line of product can be introduced without
difficulty
We Learn – A Continuous Learning Forum
Welingkar’s Distance Learning Division
Departmentation by Product or Service
Disadvantages:
 Danger of duplication of work
 Increases number of personnel that leads to
heavy cost
 Additional cost for maintaining a sales force for
each product
 Control becomes more difficult
 Machines and equipment may not be used fully.
 Only for large scale diversified groups
We Learn – A Continuous Learning Forum
Welingkar’s Distance Learning Division
Departmentation by region or area
Advantages:
 Effective span of control.
 Reduces the cost of operation and gains saving in time.
 Intimate knowledge about the taste and preference of
customers Win the confidence of customers and reduce
the competition
 Profitability of each area can be known.
 Gives opportunities to managers to improve their skills
 More suitable for large scale business unit
 Control process very easy to manager
We Learn – A Continuous Learning Forum
Welingkar’s Distance Learning Division
Departmentation by region or area
Disadvantages:
 Increases number of personnel and heavy cost
of operation
 Control of head office is less effective one
 Involves duplication of work
 Small business can’t manage the high cost.
We Learn – A Continuous Learning Forum
Welingkar’s Distance Learning Division
Departmentation by Customers
Advantages:
 It fulfills the expectations and needs of
customers
 It develops specialization among the
organizational staff.
 Out of fashion products can be dispensed
with
 Each section of customers gets better
services.
We Learn – A Continuous Learning Forum
Welingkar’s Distance Learning Division
Departmentation by Customers
Disadvantages:
 Duplication of activities.
 Achievement of coordination is very difficult
 Wastage of available of resources and
facilities.
 Production activities can’t be done under this
method due to heavy cost
We Learn – A Continuous Learning Forum
Welingkar’s Distance Learning Division
Departmentation by Process
Advantages:
 Costlier machines can be used effectively.
 Economy of operation
 No duplication of activities
 Principle of specialization and division of labour is
followed
 It helps top management to have effective
performance control
 This is more suitable for a product manufacturing
passes through more processes.
We Learn – A Continuous Learning Forum
Welingkar’s Distance Learning Division
Departmentation by Process
Disadvantages:
 Heavy cost of operation
 More specialist are essential to each process
 Lack of overall development of managerial
talents
We Learn – A Continuous Learning Forum
Welingkar’s Distance Learning Division
Departmentation by Time
 The business activities are grouped together
on the basis of the time of the performance.
We Learn – A Continuous Learning Forum
Welingkar’s Distance Learning Division
Departmentation by Numbers
 Similar type of duties performed by small
groups and each group is controlled by a
supervisor or an executive. The principles of
span of management span of control or span
of supervision is used under this type. E.g.
Squads, battalions, companies, brigades and
regiments in Army
We Learn – A Continuous Learning Forum
Welingkar’s Distance Learning Division
Departmentation by Marketing Channels
 This type of departmentation is adopted on
the basis of the channel of distribution chosen
by the particular business unit. This method
of departmentation has grown in importance
as business has become increasingly market
oriented
We Learn – A Continuous Learning Forum

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Departmentation - Management Principles

  • 1. Welingkar’s Distance Learning Division CHAPTER-09 DEPARTMENTATION We Learn – A Continuous Learning Forum
  • 2. Welingkar’s Distance Learning Division Introduction  Departmentation is a part of the organization process. It involves the grouping of common activities on the basis of a function of the organization under a single person’s control. We Learn – A Continuous Learning Forum
  • 3. Welingkar’s Distance Learning Division Does water flowing in a distant mountain think about its distance from the ocean? The distance between my current position and my desired goals is very big. But I shall reach my goals. We Learn – A Continuous Learning Forum
  • 4. Welingkar’s Distance Learning Division Meaning  Departmentation means the process by which similar activities of the business are grouped into units for the purpose of facilitation smooth administration at all levels. We Learn – A Continuous Learning Forum
  • 5. Welingkar’s Distance Learning Division Definition  Departmentation refers to the classification of activities on operations of an undertaking into functionalized categories. It is created in product wise, process-wise or area wise. It ensures proper direction to and control on them. We Learn – A Continuous Learning Forum
  • 6. Welingkar’s Distance Learning Division Process of Departmentation Identification of Fixing the scope of Work authority and responsibility of the departmental heads Analysis of details Of each work Entrusting the function Description of the to a separate person function of the who has specialized organization. in the respective field. We Learn – A Continuous Learning Forum
  • 7. Welingkar’s Distance Learning Division Need and Importance of Departmentation  It increases the operating efficiency of the employees.  It makes the executive to be alert and efficient in his duties.  It increases the prestige and skill of the departmental heads.  It makes the departmental heads efficient.  Further expansion of the organization is possible.  It gives advantages like facilitating budget preparation, effective control of expenditure, attaining specialization, better coordination etc. We Learn – A Continuous Learning Forum
  • 8. Welingkar’s Distance Learning Division Areas of Forecasting We Learn – A Continuous Learning Forum control Coordination Securing attention Recognition of local conditions Economy Specification DEPARTMENTATION
  • 9. Welingkar’s Distance Learning Division Basis of Grouping Diverse Activities Maximum Use Proper attention Coordination Seperation Interest Policy matter Competition We Learn – A Continuous Learning Forum
  • 10. Welingkar’s Distance Learning Division Basis pattern types of Departmentation  Departmentation by Function  Departmentation by Product or Service  Departmentation by region or area  Departmentation by Customers  Departmentation by Process  Departmentation by Time  Departmentation by Numbers  Departmentation by Marketing Channels We Learn – A Continuous Learning Forum
  • 11. Welingkar’s Distance Learning Division Deparmentation by Function Advantages:  It is scientific and time tested method.  It follows the principles of specialization and division of labour  Ensures performance control  Preserves the importance of each of activities.  Due weightage and prestige are given to managers and respected  Facilitates coordination activity within departments  Economical, simple and easy to understand  Helps utilization of manpower and other natural resources We Learn – A Continuous Learning Forum
  • 12. Welingkar’s Distance Learning Division Departmentation by Function Disadvantages:  It makes management control work more difficult  Increases work load and responsibility of managers  Does not offer scope for training for overall development of managers  Managers may be experts but may not understand the problems of other departments. We Learn – A Continuous Learning Forum
  • 13. Welingkar’s Distance Learning Division Departmentation by Product or Service Advantages:  Maximum utilization of personnel efficiency of workers.  Gaining economy in manufacturing and marketing of products  Better services to customers  Profitability of each product is known.  Proper attention is given  New line of product can be introduced without difficulty We Learn – A Continuous Learning Forum
  • 14. Welingkar’s Distance Learning Division Departmentation by Product or Service Disadvantages:  Danger of duplication of work  Increases number of personnel that leads to heavy cost  Additional cost for maintaining a sales force for each product  Control becomes more difficult  Machines and equipment may not be used fully.  Only for large scale diversified groups We Learn – A Continuous Learning Forum
  • 15. Welingkar’s Distance Learning Division Departmentation by region or area Advantages:  Effective span of control.  Reduces the cost of operation and gains saving in time.  Intimate knowledge about the taste and preference of customers Win the confidence of customers and reduce the competition  Profitability of each area can be known.  Gives opportunities to managers to improve their skills  More suitable for large scale business unit  Control process very easy to manager We Learn – A Continuous Learning Forum
  • 16. Welingkar’s Distance Learning Division Departmentation by region or area Disadvantages:  Increases number of personnel and heavy cost of operation  Control of head office is less effective one  Involves duplication of work  Small business can’t manage the high cost. We Learn – A Continuous Learning Forum
  • 17. Welingkar’s Distance Learning Division Departmentation by Customers Advantages:  It fulfills the expectations and needs of customers  It develops specialization among the organizational staff.  Out of fashion products can be dispensed with  Each section of customers gets better services. We Learn – A Continuous Learning Forum
  • 18. Welingkar’s Distance Learning Division Departmentation by Customers Disadvantages:  Duplication of activities.  Achievement of coordination is very difficult  Wastage of available of resources and facilities.  Production activities can’t be done under this method due to heavy cost We Learn – A Continuous Learning Forum
  • 19. Welingkar’s Distance Learning Division Departmentation by Process Advantages:  Costlier machines can be used effectively.  Economy of operation  No duplication of activities  Principle of specialization and division of labour is followed  It helps top management to have effective performance control  This is more suitable for a product manufacturing passes through more processes. We Learn – A Continuous Learning Forum
  • 20. Welingkar’s Distance Learning Division Departmentation by Process Disadvantages:  Heavy cost of operation  More specialist are essential to each process  Lack of overall development of managerial talents We Learn – A Continuous Learning Forum
  • 21. Welingkar’s Distance Learning Division Departmentation by Time  The business activities are grouped together on the basis of the time of the performance. We Learn – A Continuous Learning Forum
  • 22. Welingkar’s Distance Learning Division Departmentation by Numbers  Similar type of duties performed by small groups and each group is controlled by a supervisor or an executive. The principles of span of management span of control or span of supervision is used under this type. E.g. Squads, battalions, companies, brigades and regiments in Army We Learn – A Continuous Learning Forum
  • 23. Welingkar’s Distance Learning Division Departmentation by Marketing Channels  This type of departmentation is adopted on the basis of the channel of distribution chosen by the particular business unit. This method of departmentation has grown in importance as business has become increasingly market oriented We Learn – A Continuous Learning Forum