With the internet and technology boom, E-Commerce has grown in to a fully fledged industry, which is day by day explored in to newer avenues, above is an overview of the E-Commerce industry in general and this topic will further explain the industry in detail. For more such innovative content on management studies, join WeSchool PGDM-DLP Program: http://bit.ly/Sldeshareecoomercewelearn Join us on Facebook: http://www.facebook.com/welearnindia Follow us on Twitter: https://twitter.com/WeLearnIndia Read our latest blog at: http://welearnindia.wordpress.com Subscribe to our Slideshare Channel: http://www.slideshare.net/welingkarDLP

1. Welingkar’s Distance Learning Division
Overview of Electronic Commerce
We Learn – A Continuous Learning Forum

2. Overview of Electronic Commerce

3. INTRODUCTION - 1
E-Commerce includes
 Buying & Selling of goods
and services on the Internet
 B2B & B2C transactions
 Substantial cost savings

4. Introduction - 2
Demands of E-commerce
 Keeping pace with the
changing technology
 Knowledge of web
languages
 Knowledge of search
engines, web
servers, communications
and networking

5. Main Activities of E- Commerce - 1
• Buying & selling of
Products
• Shipping of products
• Producing financial
statements

6. Main Activities of E-Commerce - 2
Role of Humans
 Personalised customer
service
 Sales
 Corporate development
 New product Research

7. Definition of Electronic Commerce
E – commerce is:
 A strategy
 A technology
 A system
 A separate business
 A sales approach
 A mystery

8. Broad Goals of Electronic Commerce
 Reduced costs
 Lower product cycle time
 Faster customer response
 Improved service quality

9. Electronic Commerce Technical
Components
 Client or PC work station
 Transaction server
 Database server
 Database transaction
 Router and
 Internet communication line

10. Functions of Electronic Commerce
 Communication
 Process management
 Service management
 Transaction management

11. Prospects of Electronic Commerce
• People buying online is likely to double year
by year.
• Areas expected to grow include financial
services, entertainment, travel and groceries.
• In the next few years e –commerce is likely to
transform the world and the world of
marketing in particular.

12. Significance of Electronic Commerce
• Web-TV and digital
television
• Telecommunication
• Phones, Fax, copiers
PCs & Printers &
E-mail
• Integrated machines

13. Advantages of Electronic Commerce
• Distance
• Time
• Low cost
• Flexibility
• Greater access to market
• Error reduction
• Wider choice
• No wastage of time

14. Disadvantages of Electronic Commerce - 1
• Inability to touch the products
• Discourages socialisation
• Customer dissatisfaction as most businessmen
do not know how to run e –business
• Hackers
• Inability to reach out to women & elderly
persons

15. Disadvantages of Electronic Commerce -2
• Internet access limited
• Limited use of credit cards
• Difficulty in conforming to
EDI standards
• Virus attacks

16. Pre-requisites of Electronic Commerce
• Website
• A shopping cart
program
• On-line payment
system

17. Lessons of Electronic Commerce Evolution
• On-line customers do
not go back to the
old ways
• 24 hrs/day
• Shopping from home
• Technology facilitates
change

18. Meaning of Electronic Commerce
• Product catalogs on the Internet
• Inventory databases
• Online point-of-sale and Transaction processing
• Web retailing & wholesaling
• EDI
• Electronic Funds Transfer
• Electronic banking
• Interactive Marketing
• Supply Chain Management

19. Meaning of Electronic Commerce
• Electronic Mail
• Voice Mail
• Discussion Forums
• Data conferencing
• Video conferencing
• Electronic Meeting Systems

20. Scope of Electronic Commerce
Linking
With
Suppliers
Enterprise
Management
Global
E – commerce
Infrastructure
Linking
With
Distributors &
Retailers
Interface
With
Consumers

21. Communications and Collaborations
Virtual teams
collaboration
Global
communications
Internal
External
Business

22. Electronic Commerce Systems
• Online Point of Sale (POS) transaction
processing
• Web retailing and wholesaling
• EDI
• EFT
• Electronic Banking
• Interactive Marketing
• SCM

23. Technologies Used
• EDI
• Bar codes
• E- mails
• Internet
• www
• Product data exchange
• Electronic forms

24. Electronic Commerce Analysis
Stages
i. The webmaster signs up at a storefront analysis
site.
ii. The analysis service launches an agent who logs on
to the webmaster’s e-commerce site.
iii. The agent tests the complete shopping experience.
iv. The agent sends result to the webmaster.

25. Electronic Commerce Technical
Architecture
organisations are satisfied with e-commerce
because, it is:
i. Cheap, easy and lucrative.
ii. Everyone (companies, customers, suppliers)
are doing it
iii. Brand building is easy

26. Two Faces of Electronic Commerce
• Sell side
• Buy-side – E-
procurement
Facets
• Both sell-side and buy-
side solutions
• Internet-based trading
exchanges

27. Sell Side
• Functions available for
Dealers
 Spare parts order
 Order tracing
 Warranty look-ups
 Field service
• Real-time information for
customers
 Part availability
 Price and
 Status of their orders

28. Buyside E- procurement
Applications
• People soft
• Commerce-one
• Mountain view
• Pleasanton
• Newton square
• Ariba
• Walnut creek
• Oracle
• SAP

29. Foundation of Commerce Essentials
• Collecting money from consumers
• Collecting money from business partners
• Improving the productivity of current processes
• Developing & supporting new automated processes
• Changing how you deal with existing customers and
• Changing how you deal with new customers

30. Electronic Commerce Applications -1
• Retail stores e.g. book stores, music stores
etc.
• Auction sites
• Cooperating businesses
• Banking services
• Online payment through credit cards or e-cash
• Filing tax returns

31. Electronic Commerce Applications - 2
• Publishing
• Education
• Training of employees etc.

32. The Net looks for the following companies
i. To a cable company
ii. To a software company
iii. To a big media conglomerate
iv. To an entrepreneur

33. Electronic Commerce and Electronic
Business
• C2C (customer to customer)
• C2G (customer to Government)
• G2G (Government to Government)
• B2G (Business to Government)
• B2P (Business to Peer)
• P2P (Peer to Peer)
• B2A (Business to Administration)
• C2A (Customer to Administration)

34. Foundation of Electronic Commerce
• Collecting money from customers
• Collecting money from business partners
• Improving productivity of current processes
• Developing & supporting new automated processes
• Changing how you deal with existing customers
• Changing how you deal with new customers

35. Electronic Commerce Development
• How many visitors you would like to have at
your site?
• What messages you want them to get?
• Have you decided to build a community?
• Is the site a transaction site?
• Are there customer support requirements?

36. Electronic Commerce goals
V/S
Business goals
• E- commerce
• Create customer
support database
• Build security facility
• Develop ‘vertical
interest’
• Business
• Online customer
support function
• Sell products online
• Create community of
interested prospects

37. Electronic Commerce
V/S
Traditional Commerce
• E – commerce involves
• Information technology
• Telecommunications technology
• Business processes

38. Major segments of Electronic Commerce
• Inter- organisational (B2B)
• Intra – organisational (within business)
• Retail