In this presentation, we will discuss global competitiveness, various factors affecting competitiveness, indicators for competitive status and components of competitiveness, successful case studies in global market and manufacturing technologies that enhance competitiveness, human resource and competitiveness. To know more about Welingkar School’s Distance Learning Program and courses offered, visit: http://www.welingkaronline.org/distance-learning/online-mba.html

1. CHAPTER-3
QUALITY AND GLOBAL
COMPETITIVENESS

2. QUALITY
• Quality means “fitness for use". Can be
achieved through ‘productservice features' and
‘freedom from deficiencies’
• ‘Product features for manufacturing industries
encompass,performance,reliabiblty,durability,
ease of use,serviceability,aesthetics,customers
choice options, brandcompany image
• Service features for service industries
encompasses,accuracy,timeliness,completeness
,friendleness,courtesy,knowledge,reputation
customer needs etc

3. QUALITY MANAGEMENT
• Ensure both ‘quality of design’ and ‘quality of
performance’
• New ‘quality’ is all about
organization,strategic,for every one, working as
a system, led by management, reduces cost,
work for many and improvement
• New quality is now called ‘ world class quality’
and to achieve the same is called ‘ total quality
management’

4. QUALITY AND GLOBAL
COMPETITIVENESS
• Smallbig companies which used to compete on
localregionalnational level have now to
compete against other companies throughout
the world
• Only those companies which are able to
produce world class quality can compete
• Manufacturing strategy developed quality
production ,doing things ‘right first time, every
time,
• The focus is on ‘best cost’ and ‘ best quality’

5. FACTORS AFFECTING
COMPETITIVENESS
• 1-Businessgovernment related factors- In US
,the businessgovernment related factors for
competitiveness were directed towards short
term profit, excessive medical costs and liability.
These factors added cost but not value
• The businessGovernment must work together in
positive & constructive partnership, ensuring
non-value added cost are minimum
• This requires restructuring of financial, legal and
medical systems to achieve competitiveness in
world market

6. Factors affecting
competitiveness(contd.)
• 2-Family related factors- Families are the
most important human resource development
agencies in order to ensure productive
employees and become
knowledgeanle,motivated and quick learner
• 3-Education related factors- Higher is the
quality of entry –level employees, the faster they
become productive employees and contribute to
competitiveness of the company.

7. INDICATORS FOR COUNYRY,S COMPETITIVE
STATUS
• Four critical indicators of a country's competitive
status are
• 1-Standard of living
• 2-Manufacturing productivity
• 3-Investment
• 4-Trade
• The ability of a country to compete in the
manufacturing arena directly influences the
quality of life in that country

8. Components of competitiveness
• 1-Investment in R & D
• 2-Industrial extension
• 3-Monitoring of best manufacturing practices
• 4-Investment in high technology infrastructure
• 5-Technology transfer
• 6-Industrial exports
• 7-Education reforms and investment
• 8-Tax incentives

9. To be successful in global
market
• A manufacturer must be able to outperform
foreign competitors in terms of ‘quality’ and
‘productivity’
• Also the country should have industrial policy
aimed at providing direction and incentives to
simulate exports and also simplifying export
financing to help smallmedium scale
manufactures.
• The industrial policy should also simulate
education reform and investment in engineering
and science etc

10. Competitiveness enhancing
manufacturing technologies
• The competitiveness- enhancing manufacturing
technologies are
• 1-CNC machine tools
• 2-Flexible manufacturing
• 3-Computer aided design
• 4-Automated inspection
• 5-Material handling robots
• 6-Automated warehouse equipments
• 7-Assembly robots

11. Human resources and
competitiveness
• The philosophical constructs underlying the
human-resource aspects of the competitiveness
of Japan and Germany are
• 1-Co-operation among business,labour and
Government
• 2-High quality education and training
• 3-Employee involvement and empowerment
• 4-Leadership at all levels
• 5-Team work

12. GLOBAL ECONOMIC
INTEGRATION
• During the last decade of 20th century ‘global
economic integration’ became a fully
institutionalized reality
• The economies of industrialized nations of the
world became so integrated that any
environmental factor that affects one nation
affects all other nations in varying degrees
• Though it has promoted global trade and co-
operation, economic downturns in one country
can have a ripple effect ,which can spread
quickly to other countries.

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