Pitch for 2014 Apps for Good competition.

1. Tree Finder
Maria Padilla (Mexico), Blanca Astarloa (Spain),
Carlotta von Peter (Germany), Elizaveta Bayankina
(Russian) and Paulina Yakhno (Luxembourg)

2. • https://www.youtube.com/watch?v=BEgIBpjlVig
Pitch Video

3. • Westonbirt School is an independent school for
girls aged between 11 and 18.
• Apps For Good was offered as an after school
activity for approximately one hour a week for
two terms.
• Westonbirt School can be found opposite
Westonbirt Arboretum
Background

4. • Over 400,000 individuals visit the Arboretum
each year.
• The Arboretum is seeking to increase the
number of visitors and is targeting younger
visitors (those under 27 years of age).
• We have identified an App that visitors could
download on entry that would help them
identify the key “crowd pleaser” trees in the
Arboretum.
Background

5. • The staff at the Arboretum know they have
400’000 visitors, but they do not know how
many are unique.
• We believe that up to 100’000 (one quarter)
of their visitors will be unique and, perhaps,
one quarter might consider buying a
reasonably priced App.
• If the app cost £0.50 then we might expect an
annual revenue of £12,500 which could be
used to cover the running costs.
Background (Continued)

6. • We know that there is a market for this App
because the Education Officer for Westonbirt
Arboretum met us and expressed an interest
in our ideas.
• The Arboretum are already investigating such
an App, but they have not got as far as we
have.
Background (Continued)

7. • Most visitors enjoy the Arboretum and they
look at the trees, but with limited signage,
they rarely know very much about each one.
• Our users will be able to point their iPhones at
a QR code near the base of each tree.
• The QR code will be scanned and will reveal
the type of tree, its Latin name and
background information.
How Does It Work?

8. What Issue Is It Solving?
• Our App specifically solves the issue of visitor
ignorance, visitor engagement and, crucially,
youth engagement.
• With social networking features, such as
uploading photos and a like button, young
people will embrace the App as positively
adding to their experience.

9. Competitors
• We were unable to identify any competitors in
our screening process as there do not appear
to be any similar products at present.

10. MVP
• As we have mentioned our App specifically
solves the issue of visitor ignorance, visitor
engagement and, crucially, youth
engagement.

11. Feasibility
• This product is very feasible because the QR
scanning technology is already widely used in
commerce, e.g. BlackBerry Messenger offers
the option of scanning QR codes to add
contacts and The CocaCola Corporation uses
QR codes to give more information about
themselves to their clients.

12. Business Case
• If the app cost £0.50 then we might expect an
annual revenue of £12,500 which could be
used to cover the running costs
• This means that this product would make
profits to the provider.

13. Marketing Strategy
• We would have to do very little in the ay of
marketing as the app could be available along
with the purchase of a ticket to the
Arboretum.
• If a visitor wished to they could also visit the
Arboretum website and follow a link to the
App Store in order to download the App
before they arrived.

14. Further Development
• This product could be very useful to plant
centres.
• Visitors to plant centres could use the app to
find out about plants without any help from
staff.