20 essential books for anyone interested in entrepreneurship. From classics like the Lean Startup to marketing books by Seth Godin, see if you've read them all.
2. Find out if your business idea
has merit before pursuing it.
Will it Fly?
Thomas McKnight
1
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3. Take it from the co-
founder of Pixar to know
how to foster a creative
company culture.
Creativity, Inc: Overcoming
the Unseen Forces That
Stand in the Way of True
Inspiration, by Ed Catmull
2
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Best-selling author Malcolm
Gladwell challenges you to
think differently about the
obstacles we face in our lives,
and the surprising ways the
weak can defeat the strong.
David and Goliath:
Underdogs, Misfits, and the
Art of Battling Giants, by
Malcolm Gladwell
3
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A fresh take on startups,
Rework encourages you
to think differently about
productivity, your work
environment, getting
exposure for your
company, and more.
Rework, by
David Heinemeier Hansson
and Jason Fried
6
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No guarantees that you’ll be
able to build a small startup
in 7 days, but you’ll get some
great tips on how to quickly
execute tasks like building
websites and deciding your
business name.
The 7 Day Startup: You
Don't Learn Until You
Launch, by Dan Norris
7
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Challenges you to build
something that hasn’t
been done before, going
from zero to one.
Zero to One: Notes on
Startups, or How to Build
the Future, by Peter Thiel
with Blake Masters
8
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Too many businesses focus
on doing ‘traditional business’
and don’t spend enough time
developing disruptive
technology that could re-
enliven their business.
The Innovator’s Dilemma,
by Clayton Christensen
9
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Getting new tech products
to early adopters is one
thing, but getting adoption
by mainstream users is a
different problem. Geoffery
Moore creates a guide for
industries seeking to
conquer larger markets.
Crossing the Chasm, by
Geoffery A. Moore
10
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A classic for first-time
entrepreneurs, Michael
explains the pitfall of
most small businesses
and how to avoid it.
The E-Myth Revisited:
Why Most Small
Businesses Don’t Work
and What to Do About It,
by Michael E. Gerber
11
13. Search your contacts, inside
Slack and Salesforce —
all from one screen.
How productive are you on your phone?
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Seth will help you ask the
right questions to decide
which “dips” in your business
need to be persevered, and
when it’s time to quit.
The Dip: A Little Book That
Teaches You When to Quit
(and When to Stick),
by Seth Godin
12
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Knowing what your
customers actually want can
be a tricky thing to find out.
Ryan teaches you his strategy
for asking the right questions
and how to set up a critical
part of your sales funnel.
Ask, by Ryan Levesque
13
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The creator of Dilbert shares
how he turned multiples
failures into a great career.
How to Fail at Almost
Everything and Still Win
Big: Kind of the Story of
My Life, By Scott Adams
14
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Learn how to use the power of
habits and patterns to improve
your life, whether it’s to quit
that smoking habit or learning
how to leverage habits as
powerful advertising tools.
The Power of Habit:
Why We Do What We Do
in Life and Business,
by Charles Duhigg
15
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Guy brings his tried and
true approach to marketing
in an entertaining fashion.
A guide to help turn your
products into something
that people love.
Rules For Revolutionaries:
The Capitalist Manifesto for
Creating and Marketing
New Products and
Services, by Guy Kawasaki
16
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Oldie, but goodie. The
essential guide to
interacting with people in
your everyday life. Learn
how to make people like
you and how to win them
over to your way of thinking.
How to Win Friends
and Influence People,
by Dale Carnegie
17
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This book teaches you how
building relationships is more
important than “networking.”
Never Eat Alone: And Other
Secrets to Success, One
Relationship at a Time,
by Keith Ferrazzi
18
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This book challenges the
mindset that a high income is
the way to financial freedom.
Rich Dad, Poor Dad: What
the Rich Teach Their Kids
About Money--That the
Poor and Middle Class Do
Not! By Robert T. Kiyosaki
19