Dave started a company called WholesaleFund in 2010 to address the inefficiencies of distributing new hydration beverages to stores. He realized it was difficult to get products on shelves due to fragmented distribution and buyer channels. WholesaleFund created an online marketplace to make it easy for brands and buyers to connect and avoid wasting time dealing with these issues. Instead of raising money first, they tested their business model and built the platform, partnering with Tallwave for support. Today, WholesaleFund has helped many brands break into markets and get products onto shelves through their simple buyer platform.