Zandu retail design pitch by and then
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A 2012 project, which shows how asking a simple question can completely change an old brand's perception.
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Zandu retail design pitch by and then
- 1. AND THENZANDU RETAIL USER EXPERIENCE AUDIT + DESIGN STRATEGY August 2010
- 2. SPATIAL AUDIT - INTERIOR AND THEN
- 4. middle - between pillarsAND THEN
- 5. second pillar - billing counterAND THEN
- 6. defunct doctor’s room + cover for bath + ladder - Left side of shopAND THEN
- 7. front counter left of shop view from behind counter AND THEN
- 8. SPATIAL AUDIT - LAYOUT AND THEN
- 9. ENTRY/ EXIT DOOR ENTRY EXIT DOOR CASHIER DISPLAY WINDOW S H E L V E S COUNTER TOP DOCTOR’S ROOM bath room LLLLLLLL LLLL LLLL beam beam AND THEN
- 10. SPATIAL AUDIT - EXTERIOR AND THEN
- 11. AND THEN
- 12. shelfs/ stocking selling counter consumer area STATUS QUO - MEDICAL RETAIL USER EXPERIENCE Each shopping experience is broken into 3 zones AND THEN
- 13. 1// Most retail formats sell allopathic medicine - hence all medical/ health shops look the same 2// Allopathic medicine needs prescription and has thousands of variants and brands within the same formulation = confusing 3// Open retail design format is unfeasible in allopathic medicine as it is governed by strict norms and almost all shops sell schedule H drugs - hence need control by a B Pharma 4// Very alienating and cold environment for consumer to feel comfortable - ayurveda is about a good life and well being MEDICAL RETAIL USER EXPERIENCE AUDIT AND THEN
- 15. 1// ZANDU / EMAMI [Ayurveda] customers do not need a chemist, or a doctor. 2// They just need advice, and can pick up the product easily. 3// None of the drugs are schedule H, all are OTC AND THEN
- 16. • Create a totally new shopping concept in non-medicine retail. • Create an open, inviting shopping experience • Demistify ayurveda and the brands AND THEN AND THEN - THE SOLUTION
- 17. PROPOSED - ZANDU RETAIL USER EXPERIENCE selling counter consumer area shelfs/ stocking An open retail experience concept for non- allopathic Zandu retail. AND THEN
- 18. OTC Products – Pancharista, Nityam Churna, Lalima, Sardi Ja, Sona Chandi Chawanprash etc. Generic Products – Sudarshan Ghanvati, Chandraprabha Vati, Trishun Tablet, Triphala Churna etc. Ethical Products – Rhumasyl, Rhumayog, Satavarex, Brento, Vigorex SF etc. THE 3 MAIN SECTIONS AND THEN
- 19. 1// Increase shops presence using open front facade design 2// Create distinct FACADE branding using brand logo PNEUMONIC 3// Own shop facades using single point elements from branding 4// Design innovative and adaptable window dressing/ display 5// EXTERIOR space has unique experience promise 6// Use retail as an OOH medium RETAIL DESIGN SYSTEM - EXTERIOR AND THEN
- 20. = ZANDU - VISUAL HOOK AND THEN
- 21. 1// 70- 80% visibility 2// Innovative shelfing 3// Brand pneumonic as shelf shapes SHOP FACADE SKETCH AND THEN
- 22. 1// Since all products are OTC. The store does not need to control people’s access to products. Hence no need of counter as a barricade. 2// It’s a company single brand/ company owned outlet and products have names/ packaging 3// We create an alphabetical stocking system to improve shopping experience and ease in buying 4// Trivia/ info boards on every shelf to help people choose for themselves 5// ZONING can be based on the problem / body part affected/ solution offered 6// A welcoming open ayurvedic shaala, like a ayurvedic super mart 7// Custom designed shelves clearly marked, and one billing counter as you step out 8// An international shopping experience with a grounded and brand based environment design RETAIL DESIGN SYSTEM - INTERIOR AND THEN
- 23. DISPLAY WINDOW S H E L V E S DOCTOR’S ROOM bath room beam beam billing desk shelves shelves shelves island shelves prescription drugs island shelves island shelves island shelves island shelves maximum ht. 4 feet to allowed open view of store for customer at entry + staff for monitoring CCTV for surveillance ENTRY/ EXIT DOOR ENTRY EXIT DOOR brand wall S H E L V E S patient bed doctor’s chair and table bath room stairs to mezzanine toilet AND THEN
- 24. FIELD OF VISION - EXTERIOR AND THEN
- 25. prescription drugs CUSTOMER ENTRY/ EXIT DOOR CUSTOMER ENTRY/ EXIT DOOR CUSTOMER FIELD OF VISION CUSTOMER FIELD OF VISION STAFF FIELD OF VISION AND THEN
- 26. FIELD OF VISION - INTERIOR AND THEN
- 27. DISPLAY WINDOW DOCTOR’S ROOM beam beam billing desk shelves shelves shelves island shelves prescription drugs island shelves island shelves island shelves CUSTOMER ENTRY/ EXIT DOOR CUSTOMER ENTRY/ EXIT DOOR S H E L V E S brand wall stairs to mezzanine toilet AND THEN
- 29. AND THEN
- 30. AND THEN A MULTI PURPOSE AND DYNAMIC RETAIL SHELVING SYSTEM WAS DESIGNED TO KEEP SHOP FRONT LOOKING DYNAMIC, ALWAYS, AT LOW COST!
- 31. AND THEN
- 32. AND THEN
- 33. AND THEN
- 34. AND THEN
- 35. AND THEN
- 36. AND THEN