3. • The latest updates with the Google Map
Listing
• 5 Biggest Issues that could be preventing you
from ranking
• Our Proven Model for ranking in the 3 pack
• Best tools systematize and automate the
heavy lifting
• How to get more authentic reviews
3
What We Will Cover Today
4. 4
I Wrote the Book on This!
• Certified Google Partner
• Author of Your Internet Marketing Plan for Window
Treatment Companies
• 23 years teaching and doing Digital Marketing
• Active member of the WCAA & CHDN Board Member
• Spoken at SEO and Digital Marketing events across the
US.
• Widely accepted as the premier expert in the internet
marketing for Window Treatment & Awning Industry
• Work with Window Treatment & Awning businesses
across the US
5. 5
I Wrote the Book on This!
Get Your Free Copy
WTMarketingpros.com/book
14. 14
The BIGGEST Changes
• Google Map Listing reduced from 7 results to 3
• Google is serving paid ads in map results
• Critical to complete Advanced Verification
Process
• Reviews require real accounts
17. 17
Your Objective: OWN The Search Results!
• Home Services
• Map Listings
• 3rd Party Listings (Angie’s List / Yext)
• Organic Listings
18. 18
Fake Google Business Listings
Google says it has reduced fake Google Maps
listings by 70% since 2015
19. 19
What Could be Hurting Your Rankings on Maps?
1. You need office in the city you are targeting
to rank well on Google Maps.
2. Did you try to SPAM Google with fake
locations?
3. Inconsistent Name, Address, Phone Number
profile
4. Did you SPAM your city in company name or
categories
5. Do you have enough reviews across the web?
21. 21
1. Claim & Optimize Your Google Business Listing
• Make sure you have a login for your Google My Business Account
• Update Your Company Name to Read “Company Name”) – E.G.
Don’t Add any keywords here
• Add your Website Address – This will create an important inbound
link
• USE a LOCAL NUMBER (800#’s Won’t Do The Trick)
• Use a Local Address (NO PO BOX or UPS Store).
• Upload PHOTOS – AS MANY AS POSSIBLE – Use personal Photos –
Pictures of yourself (the owner), Pictures of Your Staff, Pictures of
the Office, Pictures of Your Workroom, Your Equipment, Your Logo,
Coupons, Pictures of your work. People Connect & Resonate With
People. Leverage that in your Map Listing
• List your hours of operation & services offered
25. 25
Google My Business Best Practices
• Update your photos & add to them on
a consistent basis
• Leverage Google Posts by posting at
least once every 90 days
• Respond to reviews
• Answer questions that get posted
26. 26
2. Citations (with NAP)
• Lots of citations across the web
• Consistent Reference of Company
Name, Address & Phone Number
• Limited Duplicate / Incorrect
Business Information
32. 32
Citation Best Practices
• Manually claim & optimize Google My
Business
• Use a tool like YEXT or Moz for direct
API to the top citation listings
• Get listed in major Data Aggregators
• Leverage a tool like BrightLocal
Citation Finder or WhiteSpark to find
niche listing opportunities
35. Strategy for Driving Consistent Reviews
• Leverage TOOLS to request a review after
every service call
• Leave a printed review card
• Train your installers to plant the seed &
deliver a world class experience
• Make a call after the service to walk them
through the review process
• Build reviews & recognition into your
company culture
42. September Training: 5 Steps to Digital Domination
42
Use these steps to crush your
competition!
WTMarketingpros.com/training
Local Ranking
Link Building
Voice Search
Visual Search
Mobile First Index
Paid Ads
Chatbots
Reviews
Security
SEO & Social
43. Call me Directly at 314-334-1681
Or Get a Discovery Call Set Up at
WTMarketingpros.com/strategy
43