Running a tax practice can be a challenge as competition in the field means fighting others for clients. However, some basic steps can help you grow your business from having just a single client to 100 clients or more. Here are a few ideas to get started.

1. How to Grow Your Tax Practice from One Client to 100
Clients
Running a tax practice can be a challenge as competition in the field means fighting others for
clients. However, some basic steps can help you grow your business from having just a single
client to 100 clients or more. Here are a few ideas to get started.
Foster Word-of-Mouth Growth
Referrals from existing clients can be invaluable for growing your business, so make fostering
word-of-mouth growth a top priority. The first step is to go above and beyond what your clients
expect; putting in extra work early can pay off in the future. It never hurts to ask for referrals.
Feel free to briefly let your clients know you’re looking for more clients, and tell them to take as
many business cards as they want when they leave.
Online Advertising
The internet provides great opportunities for advertising without investing a large sum of money.
Make sure you have a well-designed site, and ensure it’s easy to navigate by having friends and
family offer feedback. Pay-per-click advertising can reach a large audience with a small
investment, and even a low conversion rate can lead to excellent long-term results. Search engine
optimization is a great way to consistently drive traffic to your site, so consider trying it out
yourself or hiring an expert to do the work.
Off-Season Marketing
Demands for accountants spikes dramatically when tax season approaches, and competition rises
as well. Focus your efforts on landing clients during other times of the year as less competition

2. means you’re more likely to stand out from the crowd. Running a success tax practice requires
repeat customers, and those customers you land during less busy parts of the year are just as
valuable as those you land during high-demand periods.
Network
While the concept of networking can seem confusion at first, the basics of it are simple: Meet
people. Networking events let you meet up with others looking to network and build connections
to other professionals, and some of these people will need to hire an accountant at some point.
Carry plenty of businesses cards, and leave them with anyone who will take one; people at
networking events expect to pick up business cards.
Building any business takes hard work, but accountants who provide excellent service are likely
to retain their clients for years to come. By taking a few extra steps along the way, you can grow
your business significantly in a fairly short period of time.
William Doonan is a tax law and legal expert in Bronx, NY.