This document is a resume for William Myers, who has 10 years of experience in market research and strategy roles for major entertainment companies. He specializes in analyzing consumer behavior, market trends, and technology adoption to help companies develop effective marketing strategies. His skills include forecasting sales, conducting competitive analysis, and leveraging data to improve business performance and maximize revenue.

1. M ar ket Res earch & Str at egy Anal yst
Phone: 310.926.1983
Email: williammyers.428@gmail.com
Address: 317 W. 29th St, New York, NY 10001
P r o f e s s i o n a l S u m m a r y
I am an experienced, research-driven professional specializing in the delivery of high quality market intelligence and strategy in the face of
rapidly changing markets.
Ten years of experience working for Fortune 500 firms in cross-functional capacities has imparted a diverse yet extensive background, well-
versed in all facets of marketing strategy, market and technology trends, and consumer behavior.
I offer a demonstrated proficiency leveraging analytic expertise to execute effective business strategy, while maximizing revenue and driving
business process improvement.
W o r k E x p e r i e n c e & P r o j e c t D e t a i l s
Freelance Consultant | Market Research & Strategy Analyst 09/2014 – Present
Provided Market Research and Competitive Analysis to Small Businesses and Entrepreneurs to Advance Development of Marketing Strategies
and Improve Existing Business Processes
Delivered Technology and Application Research to Small Businesses and Entrepreneurs to Improve Digital Marketing Reach, Engage New
Consumers, and to Explore New Sales Solutions
Drafted Proposals for Work and other Technical Documents based on Quantitative Analytics and Qualitative Research
Sony Pictures Entertainment | Global Research Analyst 12/2013 – 09/2014
Forecast Future Global Consumer Spending by Territory based on Analysis of Consumer Behavioral Patterns & Attitudes, Global Market
Research, and the Adoption Rates of New Media and Technology
Delivered Critical Market Research to Executives for Global Planning and Strategy:
§ Key Performance Indicators (KPI’s) & Conversion Rates
§ Industry-Wide Market Analysis & Regional Market Trends
§ Technology Trends and Adoption Rates: Broadband & Mobile Usage
§ Online & Mobile Content: Consumption Rate Analysis
Projected Long and Short Term Industry Metrics (Value, Volume, ARP) and KPI’s across Business Models for US and International Markets
Monitored KPI’s (i.e., Projected Market Spend / Revenue) to Adjust Global Market Strategies and Optimize Profit, Growth
Provided Research and Quality Assurance to Support Data Warehousing and Enhance Existing Databases
Walt Disney Studios | Senior Research Analyst 12/2010 – 12/2013
Forecast Retail Sales for New Products based on Analysis of Similar Products (w/ Attention to Demographic & Regional Correlations)
Leveraged Quantitative Analysis and Consumer Profiling to Identify Highly Targeted Demographic Opportunities and Generate Additional Revenue
by Developing Strategy to Boost Product Volumes, Enhance Sales and Extend Shelf Life
Advised Adjustments to Sales, Marketing and Operational Strategies of Key Product Releases (Based on Personal Research, Predictive Analytics &
Strategic Recommendation) that Contributed $10M-$25M Annually to Disney’s Bottom Line
Assumed Leadership Roles on Cross Functional Teams (Brand, Marketing, Operations, I.T.) Responsible for Implementing New Company Initiatives
and Executing Comparative Market Studies
Evaluated the Net Contribution of New Initiatives, Promotions and Operational Strategies to Deliver Strategic Recommendations
Provided B2B Market Research and Sales Forecasts to Advise on Assortment Planning and Sales Strategy
Designed and Coordinated Projects to Centralize Data and Enhance Database Functionality
Distributed Executive-Level Reports (Product Placement, KPI and Net Contribution, Sales Analysis, etc.)
Paramount Pictures | Senior Financial Analyst 05/2008 – 08/2010
Managed Financial Analysis for the Strategic Financial Planning of International Film Releases
Partnered with Marketing and Publicity Teams to Forecast an Annual Budget and to Facilitate Budget Approval
20TH Century Fox Entertainment | Data Analyst 12/2007–05/2008
Analyzed Promotions to Identify Successful Components and Strategies, as well as to Forecast Supply, Demand & Pricing for Future Promotions
State Street | Global Operations Analyst 02/2006 – 08/2007
Managed Data Integrity and Functionality of Multiple Databases that were Critical to Executing Automated Trade Processes
Thomson Reuters | Research Analyst Internship 05/2004 – 08/2004
Queried Key Performance Indicators (Sales, Revenue, etc.) and Critical Data to Forecast Fortune 500 Financials

2. E d u c a t i o n
University of North Carolina at Chapel Hill 08/2001 – 05/2005
B.A. International Studies: Extensive Globalization & International Studies with Focus on Economics
B.A. Biology: Advanced Biology, Chemistry, Calculus & Physics Coursework
F u n c t i o n a l E x p e r t i s e S u m m a r y
Global Market Research & Intelligence
▪ Market & Trend Analysis ▪ Competitive Analysis ▪ Quantitative Analysis ▪ Demographic Profiling ▪ Qualitative Market Research ▪ Comparative Market
Studies ▪ Brand Research ▪ Consumer Behavior Analysis ▪ Consumer Values & Intent ▪ Digital Technology Intelligence ▪ New Media Trends ▪ Mobile &
Broadband Adoption Rates
Strategic Marketing
▪ Marketing Plan Development ▪ Cutting Edge Marketing Intelligence ▪ Revenue & Profit Maximization ▪ Digital & New Media Marketing ▪ New Initiative
Strategy ▪ Brand Development ▪ New Technology & Application Trends ▪ Mobile Consumption ▪ Conversion Rate Evaluation ▪ Return on Investment
Data Analysis & Information Management
▪ Quantitative Data Analysis ▪ Big Data & Complex Data Sets ▪ Predictive Analytics ▪ Data Mining ▪ Forecasting ▪ Planning ▪ Modeling ▪ Infographics
Sales & Operations Analysis
▪ Promotional Sales Analysis ▪ Return on Investment ▪ Key Performance Indicators ▪ Market & Trend Analysis ▪ B2B Research ▪ Assortment Planning ▪
Volume Optimization ▪ Operations Analysis ▪ Forecasting, Planning & Modeling
Business Process Improvement
Data Integrity & Warehouse Support
T e c h n ic a l E x p e r ti se S u m m ar y
Microsoft » Outlook ▪ PowerPoint ▪ Access ▪ OneDrive ▪ Excel ▪ SharePoint ▪ Visual Studio
Google » Chrome ▪ Drive ▪ AdWords ▪ Business Solutions ▪ Analytics ▪ Forms ▪ Sites ▪ Advanced Search Functions
Apple » Mac OSx ▪ iOSX ▪ iCloud ▪ iCloud Drive ▪ Safari ▪ Quick Time
Adobe » Creative Suite ▪ Photoshop ▪ Illustrator ▪ Acrobat DC
Amazon » Business Services ▪ Cloud Computing
MS Excel (Expert) » V-Lookup ▪ Macros ▪ Pivot Tables ▪ Pivot Charts ▪ Advanced Data Analysis Functions
Technical Writing & Proofreading » Function Requirement Specifications (FRS) ▪ Proposals for Work
Nielsen Data Solutions » Spectra
Rentrak Data Solutions » On Demand ▪ Digital
Programming (Functional Knowledge) » SQL ▪ C++
Web Based Technologies, Services & Reporting Tools
SAP Business Objects
Micro Strategy
Congnos Impromptu
Concur
Oracle
Website Development