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Robert Cialdini: The Science of Persuasion in Less Than 10 Slides

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Willy Braun
Willy Braun

A scientific paper summarized in less than 10 slides. The 6 principles of winning friend and influencing people from Robert B. Cialdini's paper: Harnessing the Science of Persuasion (2011) Bonus: full paper and recommended readings.

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Harnessing the Science of Persuasion, Robert B. Cialdini, 2011 The Science of Persuasion Six Basics Laws of Winning Friends & Influencing People #reciprocity#liking #socialproof Scientific papers in less than 10 slides #authority #scarcity#consistency
#liking Liking People like those who like them Application Uncover real similarities and offer genuine praise
#reciprocity Reciprocity People repay in kind Application Give what you want to receive
#socialproof Social Proof People follow the lead of similar others Application Use peer power whenever it's available
#consistency Consistency People align with their clear commitments Application Make their commitments active, public and voluntary
#authority Authority People defer to experts Application Expose your expertise, don't assume it's self-evident
#scarcity Scarcity People want more of what they can have less of Application Highlight unique benefits and exclusive information
Going further The full paper Cialdini’s Must Read Another Must Read click click click
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GM of France Digitale, alliance of french digital champions Head of eBusiness Studies @ WebSchoolFactory (Paris) Happy blogger: www.brocooli.com willy (a) francedigitale.org 
 @willybraun Willy Braun CMO of France Digitale, alliance of french digital champions Teacher @ WebSchoolFactory Happy blogger: www.brocooli.com mathieu (a) francedigitale.org 
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Robert Cialdini: The Science of Persuasion in Less Than 10 Slides

  • 1. Harnessing the Science of Persuasion, Robert B. Cialdini, 2011 The Science of Persuasion Six Basics Laws of Winning Friends & Influencing People #reciprocity#liking #socialproof Scientific papers in less than 10 slides #authority #scarcity#consistency
  • 2. #liking Liking People like those who like them Application Uncover real similarities and offer genuine praise
  • 3. #reciprocity Reciprocity People repay in kind Application Give what you want to receive
  • 4. #socialproof Social Proof People follow the lead of similar others Application Use peer power whenever it's available
  • 5. #consistency Consistency People align with their clear commitments Application Make their commitments active, public and voluntary
  • 6. #authority Authority People defer to experts Application Expose your expertise, don't assume it's self-evident
  • 7. #scarcity Scarcity People want more of what they can have less of Application Highlight unique benefits and exclusive information
  • 8. Going further The full paper Cialdini’s Must Read Another Must Read click click click
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  • 11. GM of France Digitale, alliance of french digital champions Head of eBusiness Studies @ WebSchoolFactory (Paris) Happy blogger: www.brocooli.com willy (a) francedigitale.org 
 @willybraun Willy Braun CMO of France Digitale, alliance of french digital champions Teacher @ WebSchoolFactory Happy blogger: www.brocooli.com mathieu (a) francedigitale.org 
 @mathieudaix Mathieu Daix