Twitter for MBAs: The New Way to Open Doors Webinar: Tuesday, August 6, 2013, 1:00 pm ET / 10:00 am PT Join Beyond B-School for this free webinar for MBA career services professionals. Now with Twitter, your MBAs can gain access to hiring managers and target companies as never before. They can feel in control of their job search, as they proactively “tweet” to shine a light on their skills and network with key contacts in real time. Learn techniques to help your students become Twitter-savvy to enhance the effectiveness of their job search. As an MBA career coach, you will have a step-by-step how-to guide that you'll find easy to relay to your students. Learn how to help your MBAs: -Create compelling BIOs, and use profile & cover photos that represent themselves positively - Interact appropriately and have a structure that they can use to find jobs in just 10-15 minutes each day Find people to follow at their targeted companies, stay organized, and gain trust and recognition - Use third-party applications that can be used to find jobs on Twitter and that can showcase their skills in more than 140 characters Katrina Collier is a UK-based speaker, trainer and writer on the use of Social Media in Recruitment & Job Search. Her company, Winning Impression, educates companies to use social media to gain access to their candidates directly, and also empowers job seekers to use social media to open the hidden job market. Katrina writes for leading British job board Jobsite, Facebook recruiting solution Work4, and Computer Weekly. She regularly speaks at industry events, including the Social Media in Recruitment Conference and the Recruiting Through Social Media Conferences. Katrina also volunteers for Working Knowledge, bridging the gap between job seeker education and the workplace.

1. Presented by
Katrina Collier
Speaker, Trainer & Writer
Social Media in Recruitment & Job Search

2. Twitter is a real-time information network, connecting
you to the latest stories, ideas, opinions and news.
Founded in San Francisco in 2006
Information bursts in 140 character Tweets
554 million users; 200 million are active monthly
Users in nearly every country globally
Available in 20 languages
9100 Tweets occur every second
Your MBAs Will Gain Unprecedented
Access To People & Companies

3. Make the most of your bio
160 characters
Use SEO-rich key skills
Inject personality
Include your location

4. ✗ ✓
Use a profile picture
Of you not of a logo
Professional looking
Also use it for LinkedIn

5. Add a cover photo
Show your personality
Highlight an
achievement, be it personal
or professional

6. http://mashable.com/2013/07/19/twitter-lingo-guide

7. Twitter etiquette
Conversation = success
Broadcasting = failure
Reply, RT & thank
Offer help & be a connector
Share articles & insights
Tweets are public!
✓
✗
hell
o
This is an example of poor
This is an example of poor
This is an example of poor
This is an example of poor
This is an example of poor
This is an example of poor
This is an example of poor
This is an example of poor
This is an example of poor
hell
o
H
el
lo

8. Successful Tweets
Place links after the first 25% of
the Tweet
Use bit.ly URL shortener
Ask questions to engage
Leave space to encourage RTs
Use a maximum of 3 #tags

9. Hashtags
Make a word become a searchable link on Twitter
Find common industry terms at hashtags.org
They are super useful & important

10. Tools to find people
twitter.com/search-advanced
followerwonk.com
manageflitter.com

11. Keep organised with lists
Create your own, public or private
Find others to subscribe to or
follow members of a list
Can be added to 3rd party apps
Being added to a list is flattering!

12. You’ll be followed back if you
RT their Tweets
Add a comment
Ask a question
Favourite their Tweet

13. On Twitter share:
Your own content
Photographs & videos
Thought leadership
Personality & authenticity
Industry news & articles - try
LinkedIn Today

14. Option 1: Share from LinkedIn
Add your Twitter handle to your
LinkedIn profile
Share the article as a status
update & send it out to Twitter

15. Option 2: Schedule your Tweet
Regular dispersed Tweeting is
the most effective
Scheduling tools include –
Bufferapp, Hootsuite, Tweetde
ck & Socialoomph

16. Scheduling:
Increases followers
Built in analytics let you know
what interests your followers

17. Share photographs
Images matter, hence the
success of Pinterest &
Instagram
Visually show off your expertise
& achievements
Try smartphone apps like
Instagram, ColorSplash, Instaw
eather…

18. Create & share videos
Try Instagram 15 or Vine 6 second videos
Share your resume on YouTube

19. At events, take your online activity offline
Check-in using Foursquare to see who
else is in attendance
Use the conference or event #tag to
spot other attendees

20. TwitJobSearch.com
Conduct advanced searches
Save searches or subscribe to
the RSS feed
Shows results on a map

21. TweetMyJobs.com
Conduct advanced searches
Get notified of results
Build a resume
Job Channel finder

22. Every day
Load your scheduling app with
articles & insights
Morning, noon & night check your
mentions & say thanks
Morning, noon & night scan your
Twitter stream & comment or RT
Search for jobs using #job
Search Twitter job boards
Find & follow 5 new people

23. Ways to check progress:
Number of people
following back
Number of RTs
Clicks on links
Kred or Klout scores
(purely as a guide!)
Ask a Twitter expert for
their assessment

24. Katrina Collier
Speaker, Trainer & Writer
Social Media in Recruitment & Job Search
Website: www.WinningImpression.com
Email: info@winningimpression.com
Phone: +44 7917 880 711
Twitter: https://twitter.com/WinningImpress
LinkedIn: http://www.linkedin.com/in/katrinacollier
Google+: https://plus.google.com/u/0/107369558531297280036
More tips on the blog: http://www.winningimpression.com/blog/