Need some last minute Instagram tips? Is your business marketing well for the holidays? Are you driving traffic to your site, on to your store? Is your Instagram bringing you the engagement you need, resulting in the sales you expect. Here are 12 Instagram tips to give your holiday marketing the boost it deserves. read more: blog.wishpond.com

1. 12 Tips for Holiday Instagram
Marketing
Last minute Instagram tips

3. 1
Profile

5. ● Update your company profile with
holiday themed sentiment - but
keep it short
● Your bio is the most important for
mobile viewers
● Update your website link, if you
have a holiday specific landing
page

6. 2
Ask
Questions

8. ● Keep your questions short, simple
and specific
● Use a cute or fun holiday image
● Write your updates with a very
personable tone - to deepen
customer engagement

9. 3
“This vs.
That”

11. ● Choose a controversial topic that
evokes strong feelings
● Use holiday themes such as: “fake
tree vs. real tree”; “turkey vs. ham”; “elf on the
shelf vs. the grinch”
● Use cool images, split them and
layer the “____ vs _____” using
tools like photoshop, paint.net or
gimp

12. 4
Personalize
with “you”

14. ● Show your holiday products in a
way that super connects with your
Instagram followers
● Keep your updates short, friendly,
specific and fun
● Use “you” in your updates

15. 5
Cross-Promote
Contests

17. ● Use all of your social sites to
promote your holiday contests
● Make a short stop motion
Instagram video to generate
interest
● Run a number of consecutive
contests for the shopping season

18. 6
User Generated
Content
(UGC)

20. ● Create a photo theme that both
appeals to your market, and shows
off your product(s)
● Use a contest hashtag to spread
your reach and stream all your
UGC photos
● Incentivize your UGC by running
an Instagram photo contest

21. 7
UGC of Holiday
Fun Stuff

23. ● Make your UGC simple and holiday
related (such as gingerbread houses, best
baking or tree decorations)
● Make a common campaign
hashtag, to create a community
● Take it a step further, and
incentivize your community’s
engagement with a photo contest

24. 8
Product Posts

26. ● Create cool, hip product images that look super authentic
● Include a call to action that speaks
Instagram lingo (i.e. doubletap not like)
● Use brand campaign hashtags, and
popular hashtags too

27. 9
Videos for
Holiday Sales

29. ● Keep your videos 10 seconds or less
● Use stop motion to generate a fast
paced feel
● Show a variety of people loving
your product

30. 10
In-Store
Photos

32. ● Entice foot traffic by showing your
cool store
● Promote your holiday in-store
events on Instagram (such as a Santa
visit)
● Use subtle or witty images to make
your followers feel like a tribe

33. 11
Be Charitable
(& Inspiring)

35. ● Show your brand cares by holiday
giving
● Set up a campaign specific hashtag
to create a community
● Use inspirational images and
quotes when posting about your
chosen charity

36. 12
Behind the
Scenes Look

38. ● Make your Instagram followers feel
special
● Post exclusive behind the scenes
photos of your staff and your big
holiday events
● Post photos of: staff preparing for a
sale, a big shipment, or community
event

39. Check out more Instagram
Marketing resources:
● 52 Tips: How to Market on Instagram
● 47 Tips for Running an Instagram Photo
Contest
● 5 Best Types of Instagram Photos to Drive
Engagement
● The Science of Turning Instagram
Followers into Customers
● 10 Amazing Small Business Instagram
Contest Examples [Critiqued]

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