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How to Get More Sales
This Black Friday & Cyber Monday
wishpond
Welcome!
wishpond
I'm James Scherer.
Head of growth and inbound marketing at Wishpond since 2013.
Worked with the biggest brands to create Black Friday & Cyber
Monday campaigns.
Wishpond is built to grow your business online.
● Since 2012
● Worked with some of the biggest brands
● Love to help the smallest grow
● Fully managed accounts build successful
campaigns
What is Wishpond?
What you'll learn in this webinar
wishpond
How to get more sales this Black Friday and Cyber Monday.
We'll cover:
1. Creating an "Early-Access" Black Friday campaign
2. Creating a welcome mat with giveaway
3. Creating a "Value-add" campaign
4. Creating an email campaign
5. Creating a hello bar
Ads cost twice as much.
wishpond
#1. Cost of Traffic
$17.00
$13.00
$9.00
$5.00
1.00
Oct (Wk 3) Nov (Wk 1) Nov (Wk 3) Dec (Wk 1) Dec (Wk 3) Dec (Wk 5)
2017 CPM Over the Holiday Season
If we start a couple weeks early...
wishpond
#1. An "Early-Access" Campaign
wishpond
● Showcase discounts
● Exclusivity
● Deals not available to everyone
● Use % signs, $ signs, high-contrast color
● Limit your form
● Prompt sharing
#1. An "Early-Access" Campaign
Best Practices:
#2. A BFCM Welcome Mat and Giveaway

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1st Half of How to Get More Sales this Black friday & Cyber Monday

  • 1. How to Get More Sales This Black Friday & Cyber Monday wishpond
  • 2. Welcome! wishpond I'm James Scherer. Head of growth and inbound marketing at Wishpond since 2013. Worked with the biggest brands to create Black Friday & Cyber Monday campaigns.
  • 3. Wishpond is built to grow your business online. ● Since 2012 ● Worked with some of the biggest brands ● Love to help the smallest grow ● Fully managed accounts build successful campaigns What is Wishpond?
  • 4. What you'll learn in this webinar wishpond How to get more sales this Black Friday and Cyber Monday. We'll cover: 1. Creating an "Early-Access" Black Friday campaign 2. Creating a welcome mat with giveaway 3. Creating a "Value-add" campaign 4. Creating an email campaign 5. Creating a hello bar
  • 5. Ads cost twice as much. wishpond #1. Cost of Traffic $17.00 $13.00 $9.00 $5.00 1.00 Oct (Wk 3) Nov (Wk 1) Nov (Wk 3) Dec (Wk 1) Dec (Wk 3) Dec (Wk 5) 2017 CPM Over the Holiday Season If we start a couple weeks early...
  • 7. wishpond ● Showcase discounts ● Exclusivity ● Deals not available to everyone ● Use % signs, $ signs, high-contrast color ● Limit your form ● Prompt sharing #1. An "Early-Access" Campaign Best Practices:
  • 8. #2. A BFCM Welcome Mat and Giveaway