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1st Half of How to Get More Sales this Black friday & Cyber Monday


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1st Half of How to Get More Sales this Black friday & Cyber Monday

  1. 1. How to Get More Sales This Black Friday & Cyber Monday wishpond
  2. 2. Welcome! wishpond I'm James Scherer. Head of growth and inbound marketing at Wishpond since 2013. Worked with the biggest brands to create Black Friday & Cyber Monday campaigns.
  3. 3. Wishpond is built to grow your business online. ● Since 2012 ● Worked with some of the biggest brands ● Love to help the smallest grow ● Fully managed accounts build successful campaigns What is Wishpond?
  4. 4. What you'll learn in this webinar wishpond How to get more sales this Black Friday and Cyber Monday. We'll cover: 1. Creating an "Early-Access" Black Friday campaign 2. Creating a welcome mat with giveaway 3. Creating a "Value-add" campaign 4. Creating an email campaign 5. Creating a hello bar
  5. 5. Ads cost twice as much. wishpond #1. Cost of Traffic $17.00 $13.00 $9.00 $5.00 1.00 Oct (Wk 3) Nov (Wk 1) Nov (Wk 3) Dec (Wk 1) Dec (Wk 3) Dec (Wk 5) 2017 CPM Over the Holiday Season If we start a couple weeks early...
  6. 6. wishpond #1. An "Early-Access" Campaign
  7. 7. wishpond ● Showcase discounts ● Exclusivity ● Deals not available to everyone ● Use % signs, $ signs, high-contrast color ● Limit your form ● Prompt sharing #1. An "Early-Access" Campaign Best Practices:
  8. 8. #2. A BFCM Welcome Mat and Giveaway