Are you a small business using Facebook? Do you need more engagement on your Facebook Page? I took a look at Facebook posts from socially savvy small businesses. Each of these small businesses use our Social Marketing Suite. Each post highly-engaging content every day. In this article, I’ll show you six specific examples of great Facebook posts from these businesses. I’ll give you actionable tips you can use to improve your own engaging Facebook content. Read more at: blog.wishpond.com

1. 6 Small Business
Facebook Posts:
Critiqued with
Tips for You

3. Table of Contents:
Brand related showdowns1
2 Make your customers famous
Funny, crazy videos3
The customer shout-out4
Practical tips5
Keep it local6

4. Brand related
showdowns
1

5. Brand Related Showdowns
1
Controversial face offs motivate
Fans to engage
2
3
Keep choices brand related, and
passionate within your niche
market
Use a “Like vs. Share” post, to make
it easy to engage - and easy to see
who’s winning; or even a vote
contest to incentivize engagement
example from EReader Nation
Key takeaways:

6. Make your customers
famous
2

7. Make your customers famous
1
Give customers 15 minutes of
fame - share their photos on your
social sites
2
3
Get real photos AND appreciate
customers on multiple social
platforms
Incentivize UGC with Facebook
photo contests, and include voting
to further engage your market
example from Lazy Pants
Key takeaways:

8. Funny, crazy videos3

9. Funny, crazy videos
1
Funny, short videos connect
with people, and get shared
2
3
Embed videos that cleverly
(and humorously) promote
your product
Use Facebook Insights and
related hashtags to increase
engagement
example from Le Cig
Key takeaways:

10. The customer shout-
out
4

11. The customer shout-out
1
Show your business cares,
with a personalized customer
shout-out
2
3
Use brand monitoring tools to
find customers who’ve
mentioned you - then mention
them
Make a summary in your posts,
and make them easy to read
with short, or no, links in
update example from June Designs
Key takeaways:

12. Practical tips5

13. Practical tips
1
Brand related tips about
products, services and
lifestyle sell your product,
without direct sales
2
3
Be informative, personable,
and use other people’s
content, too (80/20 rule)
Create a community, by
asking questions about the
tip, and get others to share
their tips too
example from Beginner's Oil Painting
Key takeaways:

14. Keep it local5

15. Practical tips
1
Geo-target with Facebook tools, like
“Events”; encourage local friends to share
2
3
Use a great image, and link to partner
Facebook Pages
Make your posts easy to read, with
clear CTA’s (Call to Actions)
example from Have a SIPP
Key takeaways:

16. Thank you for viewing!
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