Get 20 awesome tips to help you skyrocket the conversion rates on your landing pages. See more awesome online marketing tips at blog.wishpond.com!

1. Landing Page Optimization:
20 Tips, Strategies & Examples

2. 1. Use bullet points
Conveying the value and benefits associated with your page through bullet points
makes your page easily skimmable.

3. 2. Choose an interesting hero image
Choosing an engaging image for your hero section grabs visitors’ attention, increasing
time spent on page.

4. 3. Stick with a color scheme
Using brand colors or sticking to a specific color scheme makes your landing page
feel cohesive, improving a viewer’s experience.

5. 4. Keep important elements above the
Keep the actions you want visitors to take (like buttons) above the fold - this maximizes
the chance they’ll see it and convert.

6. 5. Emphasize your CTA button
Your CTA button is incredibly important. Making it clear (by using a contrasting color) and
action-oriented will maximize conversions.

7. 6. Add a countdown timer
Adding a countdown timer to your landing page creates urgency, which pushes visitors
into action.

8. 7. Add your contact information
Adding your contact information to your landing page helps to promote trust in visitors,
making your business more credible.

9. 8. Add an exit popup
Maximize the number of conversions you drive from the traffic you’re getting by
re-capturing people who may be leaving.

10. 9. Feature pictures of people
Having images with people in them adds a more personal touch to your page,
increasing a visitor’s comfort and trust.

11. 10. Add customer testimonials
Adding a testimonial to your page adds social proof - people tend to make decisions
based on the decisions of others.

12. 11. Communicate a specific value
Money talks! Include the distinct value of your offer to alert page visitors to the specific
benefit of converting on your page.

13. 12. Use video
If you want to talk about your product in a more detailed manner, video can be a worthy
medium to test.

14. 13. Use directional cues
Besides conversion, one of your goals is to get your page visitors to continue reading.
Using an arrow or another cue can help with this.

15. 14. Employ a secondary CTA
If you want to maximize the number of people you capture on your page, try adding
another CTA for those who aren’t ready to convert on the first.

16. 15. User-generated content
Reward fans and engage followers by posting content your followers create about
your business.

17. 16. Capitalize on trending topics
Stay on top of the latest trends - whether they’re memes, videos, or news items - with the
content you post.

18. 17. Add social proof
Besides testimonials, adding some other social proof (like ratings or number of
users) can help convince visitors to convert.

19. 18. Include trust symbols
Use trust symbols (certifications, awards, or company logos) to greatly increase
your business’ credibility.

20. 19. Write a benefit-oriented headline
Your headline is one of the most important elements in your hero section. Write a
captivating headline that clearly communicates your page’s value.

21. 20. Minimize form fields
Using as few form fields as possible means you’re asking less from your visitor,
which helps conversion rates.

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